{"id":4109,"date":"2020-10-30T20:27:22","date_gmt":"2020-10-30T19:27:22","guid":{"rendered":"https:\/\/webhosting.de\/fuenf-ingredienzien-erfolgreicher-facebook-werbung\/"},"modified":"2020-10-30T20:27:22","modified_gmt":"2020-10-30T19:27:22","slug":"fuenf-ingredienser-succesfuld-facebook-annoncering","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/fuenf-ingredienzien-erfolgreicher-facebook-werbung\/","title":{"rendered":"Seks ingredienser til succesfuld Facebook-annoncering"},"content":{"rendered":"

\"Salg f\u00f8r fans\" er i en n\u00f8ddeskal et af n\u00f8glebudskaberne i den nuv\u00e6rende online Markedsf\u00f8ring<\/a>. Det betyder ikke, at man bevidst giver afkald p\u00e5 annoncer p\u00e5 sociale medier. Tv\u00e6rtimod - som et medie til kundeopk\u00f8b Facebook<\/a> Reklame er mere popul\u00e6r end nogensinde f\u00f8r, og tendensen er stigende. Det er kun, at fokus er blevet flyttet i de seneste \u00e5r. <\/p>\n

Marketingafdelingernes favorit
\nI 2014 var der ca. 20 millioner brugere p\u00e5 Facebook hver dag alene i Tyskland og godt en milliard p\u00e5 verdensplan. Mere end 85 procent af dem har adgang til platformen via smartphone og\/eller tablet. Zuckerbergs hjernebarn er et af de mest eftertragtede medier for reklame, og ikke kun inden for de sociale medier: P\u00e5 verdensplan g\u00e5r mindst ni procent af de digitale reklameudgifter til Facebook-annoncering. I 2015 steg reklameforretningen med mere end 40 procent i forhold til den tilsvarende periode \u00e5ret f\u00f8r.<\/p>\n

Facebook-annoncering med et nyt fokus
\nTakket v\u00e6re den enorme r\u00e6kkevidde og de praktiske muligheder for pr\u00e6cist at registrere og evaluere kampagnernes resultater anses Facebook-annoncering for at v\u00e6re et n\u00e6sten ideelt markedsf\u00f8ringsv\u00e6rkt\u00f8j. Foruds\u00e6tningen er dog, at du tager h\u00f8jde for de s\u00e6rlige forhold, der pr\u00e6ger markedsf\u00f8ringen p\u00e5 de sociale medier. Fordi der ikke findes nogen \"selvvirkende\" mekanisme, der direkte f\u00f8rer til h\u00f8jere konverteringsrater med stigende trafik.<\/p>\n

1. m\u00f8trikkerne og boltene: Bestem din m\u00e5lgruppe<\/h2>\n

Jo mere du ved om de grupper af mennesker, du \u00f8nsker at tiltr\u00e6kke til dit produkt eller din tjeneste, jo mere meningsfuldt kan du formulere og designe dine Facebook-annoncer. De mange muligheder for m\u00e5lretning - den m\u00e5lgruppe markedsf\u00f8ring, der kan afbalanceres s\u00e5 pr\u00e6cist - er et af de mest geniale v\u00e6rkt\u00f8jer, som et markedsf\u00f8ringsmedie kan tilbyde. Du skal blot starte med den st\u00f8rst mulige f\u00e6llesn\u00e6vner for din m\u00e5lgruppe, hvis du endnu ikke har tilstr\u00e6kkelige oplysninger om karakteristika, pr\u00e6ferencer osv. - f.eks. med aldersgruppe, k\u00f8n og hobbyer. Du kan altid pr\u00e6cisere udv\u00e6lgelsen senere.<\/p>\n

2. Facebook-annoncering kommer sj\u00e6ldent alene...<\/h2>\n

\u00d8nsker du at generere flere l\u00e6sere til din blog med din annonce p\u00e5 Facebook, \u00f8ge salget p\u00e5 din Websted<\/a> eller indsamle e-mailadresser til din mailingliste? Den gennemsnitlige Facebook-bruger vil n\u00e6ppe v\u00e6re s\u00e5 opm\u00e6rksom og bruge s\u00e5 meget tid p\u00e5 dig, is\u00e6r fordi han eller hun tilf\u00e6ldigt er st\u00f8dt p\u00e5 din interessante annonce. Derfor giver det mere mening at oprette flere landingssider med tilh\u00f8rende Facebook-annoncer for din respektive m\u00e5lgruppe og hensigt end at smide det hele i \u00e9n gryde.<\/p>\n

3 N\u00e5r vi taler om kontakter: Kan du huske den bedste m\u00e5de at fange mus p\u00e5?<\/h2>\n

Hvis du \u00f8nsker at overtale l\u00e6seren af din annonce til at efterlade sine kontaktoplysninger p\u00e5 din landingsside, skal du tilbyde ham en attraktiv og\/eller nyttig - og naturligvis gratis - service til geng\u00e6ld. F.eks. en oplysende e-bog eller et meget l\u00e6rerigt videokursus om det emne, der interesserede ham og f\u00f8rte ham til dit websted.<\/p>\n

4. beregne budgettet for Facebook-annoncering fra starten<\/h2>\n

N\u00e5r du budgetterer for effektiv m\u00e5lgruppemarkedsf\u00f8ring p\u00e5 Facebook, b\u00f8r du om muligt orientere dig mod de h\u00f8jere budomr\u00e5der. Dette forbedrer dine muligheder for at m\u00e5lrette annoncekampagner og sikrer en meget synlig placering i din m\u00e5lgruppe.<\/p>\n

5. henvend dig til hjertet med dit budskab<\/h2>\n

Hvis du \u00f8nsker at blive bem\u00e6rket i et medie, der er s\u00e5 hurtigt bev\u00e6geligt og konstant oversv\u00f8mmes af nye indl\u00e6g som Facebook, skal du ber\u00f8re folk i din m\u00e5lgruppe f\u00f8lelsesm\u00e6ssigt. De uundv\u00e6rlige elementer, som det forholdsvis store omr\u00e5de af en Facebook-annonce giver dig plads til, er f\u00f8lgende:
\n- en f\u00e6ngende overskrift p\u00e5 h\u00f8jst 25 tegn,
\n- udtryksfuldt, originalt billedmateriale i h\u00f8j opl\u00f8sningskvalitet,
\n- en klar, kort og pr\u00e6cis tekst (antallet af mulige tegn afh\u00e6nger af den \u00f8nskede placering af reklamen)
\n- et klikbart call-to-action, der uden besv\u00e6r f\u00f8rer til din landingsside.<\/p>\n

6. fors\u00f8g og fejl: eksperiment\u00e9r og reager fleksibelt!<\/h2>\n

Facebook-annoncer, der gav mange salg eller leads i g\u00e5r, kan v\u00e6re glemt i morgen. N\u00e5r f\u00f8rst en kampagne er i gang, er det v\u00e6rd at investere tid og penge i omfattende analyser og optimering. I optakten til din annoncekampagne er det dog nok at bestemme retningen og komme i gang. Succesfuld Facebook-annoncering er tilpasset mediets hurtige tempo og mangesidede karakter.<\/p>","protected":false},"excerpt":{"rendered":"

„Sales vor Fans“ lautet kurz und b\u00fcndig eine Kernaussage von aktueller Online Marketing. Damit ist nicht etwa ein angestrebter Verzicht auf Social Media Ads gemeint. Im Gegenteil – als Medium der Kundengewinnung steht Facebook Werbung so hoch im Kurs wie nie zuvor, Tendenz: steigend. Lediglich der Fokus hat sich in den letzten Jahren verschoben. Der 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