{"id":4136,"date":"2020-10-30T22:51:16","date_gmt":"2020-10-30T21:51:16","guid":{"rendered":"https:\/\/webhosting.de\/?p=4136"},"modified":"2025-02-19T18:55:37","modified_gmt":"2025-02-19T17:55:37","slug":"hvad-er-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/was-ist-affiliate-marketing\/","title":{"rendered":"Hvad er affiliate marketing?"},"content":{"rendered":"

Udtrykket \"affiliate marketing\" er velkendt for de fleste mennesker. P\u00e5 Tilknyttet<\/a> markedsf\u00f8ring, annonc\u00f8rer og tjenesteudbydere samles via et netv\u00e6rk. Vederlaget til reklamemedierne sker via forskellige systemer og kan v\u00e6re meget forskelligt fra hinanden. Vi vil forklare dig, hvordan affiliate marketing fungerer og dens s\u00e6rlige funktioner!<\/p>\n

Hvad er affiliate marketing?<\/h2>\n

Affiliate marketing er et internetbaseret distributionssystem, hvor websites f\u00e5r en provision, hvis de placerer reklamer for en tredjepartsudbyder. Der stilles forskellige reklamemedier til r\u00e5dighed for annonc\u00f8ren, som kan placeres via e-mail eller p\u00e5 websteder, blogs og onlinebutikker. Alle affiliate-systemer er baseret p\u00e5 princippet om, at der betales en henvisningsprovision. Henvisninger sker via reklamebannere eller links, der er forsynet med en individuel kode. Koden i reklamematerialet registrerer, hvorigennem Websted<\/a> klienten blev henvist. Der betales provisioner for forskellige typer henvisninger. Der ydes vederlag for f\u00f8lgende foranstaltninger:<\/p>\n

\"Klik\" - kunderne klikker p\u00e5 et banner og bliver f\u00f8rt til den relevante side. Hjemmeside<\/a>.
\n\"Lead\" - Kvalificerede kundekontakter henvises.
\n\"Salg\" - En kunde er blevet henvist og har foretaget et k\u00f8b.<\/p>\n

I mods\u00e6tning til traditionelle forhandlere fungerer affiliates (platforme, der tilbyder bannerannoncer og lignende) blot som en gr\u00e6nseflade mellem s\u00e6lger og annonc\u00f8r. Dette giver den fordel, at annonc\u00f8ren f\u00e5r sine indt\u00e6gter sikkert. P\u00e5 den anden side kan s\u00e6lgeren drage fordel af et stort antal reklamesider, hvor hans annoncer er m\u00e5lrettet mod bestemte grupper. S\u00e5 snart en bruger klikker p\u00e5 en reklame, bliver han omdirigeret til den p\u00e5g\u00e6ldende k\u00f8bmands side. I processen overf\u00f8res parametre, som g\u00f8r det muligt at identificere annonc\u00f8ren tydeligt. Denne metode kaldes sporing. Cookie-sporing kan bruges til at spore og tildele internetbrugere. S\u00e5 snart en bruger bes\u00f8ger hjemmesiden igen p\u00e5 et senere tidspunkt, vil han eller hun blive genkendt af de lagrede cookies. Cookie tracking er den mest anvendte metode til at spore brugernes adf\u00e6rd i affiliateprogrammer. Som regel kan det antages, at der betales rimelige provisioner. Leverand\u00f8rer af produkter og tjenester kan markedsf\u00f8re deres tjenester bredt og drage fordel af mange salgskanaler. Provisioner udbetales normalt kun i tilf\u00e6lde af m\u00e5lbar succes eller genereret salg. Websteder med reklamer er ugunstigt stillet, fordi de skal b\u00e6re udbyderens forretningsrisiko. Derfor fyldes den begr\u00e6nsede reklameplads kun med annoncer, n\u00e5r det synes at betale sig for annonc\u00f8ren. Dette s\u00e6tter udbydere af affilierede tjenester under pres: de skal finde rimelige afl\u00f8nningsmodeller og sikre en rimelig betaling.<\/p>\n

Deltagere i affiliate-systemer<\/h2>\n

Affiliate-systemer best\u00e5r af en trekantet konstellation. Operat\u00f8ren af affiliate-systemet er ansvarlig for at levere annoncerne og for driften af m\u00e6glerportalen. Sidstn\u00e6vnte skal sikre en fejlfri drift og overtage markedsf\u00f8ringen. De handlende tilbyder deres produkter og tjenester p\u00e5 internettet og leverer reklamebannere til affiliate-systemet. Deres opgave best\u00e5r i at afl\u00f8nne reklame. Salgspartneren placerer reklamer p\u00e5 sin hjemmeside og modtager provision for de annoncerede produkter.<\/p>\n

Kompensationsmodeller<\/h2>\n

betale per klik<\/p>\n

Ved \"Pay per Click\"-betalingsmodellen betales der en provision for hvert klik p\u00e5 reklamematerialet. IP-blokeringer forhindrer svindel ved gentagne klik. Med pay per click-modellen er det sv\u00e6rt at m\u00e5le kvaliteten af bes\u00f8gsstr\u00f8mmen. I sidste ende ved udbyderen n\u00e6ppe, om tilstr\u00f8mningen af bes\u00f8gende har en reel fordel.<\/p>\n

betaling pr. lead<\/p>\n

I afl\u00f8nningsmodellen \"pay per lead\" betales der kun provision, hvis kunden foretager en kvalificeret kontakt. Det kan f.eks. v\u00e6re, at kunden bestiller reklamemateriale eller foretager et telefonopkald. Pay per lead-metoden er prim\u00e6rt egnet til produkter og tjenester, der kr\u00e6ver et h\u00f8jt niveau af r\u00e5dgivning. Komplekse produkter bestilles kun efter intensiv r\u00e5dgivning, og derfor skal der ikke betales for salg.<\/p>\n

betaling pr. salg<\/p>\n

I afl\u00f8nningsmodellen \"Pay per Sell\" betales en provision, n\u00e5r kunden genererer salg. Oprindeligt var det kun den f\u00f8rste oms\u00e6tning af en kunde, der blev honoreret. I mellemtiden er mange udbydere g\u00e5et over til at give en provision ved alt salg. Disse salg sker enten p\u00e5 livstid eller inden for en periode p\u00e5 30 til 90 dage.<\/p>\n

Betal per klik ud<\/p>\n

Med afl\u00f8nningsmodellen \"Pay per Click Out\" udbetales der en provision, n\u00e5r kunden er n\u00e5et frem til salgspartnerens websted og har klikket p\u00e5 et andet link der.<\/p>\n

betale pr. link<\/p>\n

Med \"Pay per Link\"-betalingsmodellen betales der for den blotte placering af links.<\/p>\n

Moderne virksomheder tilbyder kombinationer af de enkelte afl\u00f8nningssystemer. Ofte tilbydes en kombination af \"Pay per Click\" og \"Pay per Sale\". Typen af vederlag er en afg\u00f8rende faktor for annonc\u00f8rerne. Dette bestemmer, p\u00e5 hvilken hoved- eller underside affiliate midlerne placeres. Jo mere attraktivt vederlaget er, jo st\u00f8rre er den potentielle fordel ved reklamematerialet.<\/p>","protected":false},"excerpt":{"rendered":"

Der Begriff „Affiliate Marketing“ ist den meisten Personen bekannt. Beim Affiliate Marketing werden \u00fcber ein Netzwerk Werbetreibende und Anbieter von Leistungen zusammengef\u00fchrt. Die Verg\u00fctung der Werbemittel erfolgt \u00fcber verschiedene Systeme und kann sich stark voneinander unterscheiden. Wir kl\u00e4ren Sie \u00fcber die Funktionsweise und besondere Eigenschaften des Affiliate Marketings auf! Was ist Affiliate Marketing? Unter Affiliate […]<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[685,674],"tags":[97],"class_list":["post-4136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-web_hosting","tag-affiliate"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"685","rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"affiliate","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":null,"_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4813","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"mis-on-affiliate-marketing","_trp_automatically_translated_slug_lv":"kas-ir-partneru-marketings","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_da_dk":null,"_trp_automatically_translated_slug_pl_pl":null,"_trp_automatically_translated_slug_es_es":null,"_trp_automatically_translated_slug_hu_hu":null,"_trp_automatically_translated_slug_fi":"what-is-affiliate-marketing","_trp_automatically_translated_slug_ja":"%e3%82%a2%e3%83%95%e3%82%a3%e3%83%aa%e3%82%a8%e3%82%a4%e3%82%bf%e3%83%bc%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af","_trp_automatically_translated_slug_lt_lt":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_elementor_version":null,"_elementor_pro_version":null,"_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_css":null,"_elementor_conditions":null,"_happyaddons_elements_cache":null,"_oembed_75446120c39305f0da0ccd147f6de9cb":null,"_oembed_time_75446120c39305f0da0ccd147f6de9cb":null,"_oembed_3efb2c3e76a18143e7207993a2a6939a":null,"_oembed_time_3efb2c3e76a18143e7207993a2a6939a":null,"_oembed_59808117857ddf57e478a31d79f76e4d":null,"_oembed_time_59808117857ddf57e478a31d79f76e4d":null,"_oembed_965c5b49aa8d22ce37dfb3bde0268600":null,"_oembed_time_965c5b49aa8d22ce37dfb3bde0268600":null,"_oembed_81002f7ee3604f645db4ebcfd1912acf":null,"_oembed_time_81002f7ee3604f645db4ebcfd1912acf":null,"_elementor_screenshot":null,"_oembed_7ea3429961cf98fa85da9747683af827":null,"_oembed_time_7ea3429961cf98fa85da9747683af827":null,"_elementor_controls_usage":null,"_elementor_page_assets":[],"_elementor_screenshot_failed":null,"theplus_transient_widgets":["tp-video-player"],"_eael_custom_js":null,"_wp_old_date":null,"_trp_automatically_translated_slug_it_it":null,"_trp_automatically_translated_slug_pt_pt":null,"_trp_automatically_translated_slug_zh_cn":null,"_trp_automatically_translated_slug_nl_nl":null,"_trp_automatically_translated_slug_pt_br":null,"_trp_automatically_translated_slug_sv_se":null,"rank_math_analytic_object_id":"775","rank_math_internal_links_processed":null,"_trp_automatically_translated_slug_ro_ro":null,"_trp_automatically_translated_slug_sk_sk":null,"_trp_automatically_translated_slug_bg_bg":null,"_trp_automatically_translated_slug_sl_si":null,"litespeed_vpi_list":["webhostinglogo.png"],"litespeed_vpi_list_mobile":["webhostinglogo.png"],"rank_math_seo_score":null,"rank_math_contentai_score":null,"ilj_limitincominglinks":null,"ilj_maxincominglinks":null,"ilj_limitoutgoinglinks":null,"ilj_maxoutgoinglinks":null,"ilj_limitlinksperparagraph":null,"ilj_linksperparagraph":null,"ilj_blacklistdefinition":null,"ilj_linkdefinition":["was ist affiliate marketing?","affiliate"],"_eb_reusable_block_ids":null,"rank_math_focus_keyword":"affiliate","rank_math_og_content_image":null,"_yoast_wpseo_metadesc":"Unter Affiliate Marketing wird ein internetgest\u00fctztes Vertriebssystem verstanden, bei welchem Webseiten mit einer Provision verg\u00fctet werden, wenn diese Werbung f\u00fcr einen Drittanbieter schalten.","_yoast_wpseo_content_score":null,"_yoast_wpseo_focuskeywords":null,"_yoast_wpseo_keywordsynonyms":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"rank_math_description":"Unter Affiliate Marketing wird ein internetgest\u00fctztes Vertriebssystem verstanden, bei welchem Webseiten mit einer Provision verg\u00fctet werden, wenn diese Werbung f\u00fcr einen Drittanbieter schalten.","surfer_last_post_update":null,"surfer_last_post_update_direction":null,"surfer_keywords":null,"surfer_location":null,"surfer_draft_id":null,"surfer_permalink_hash":null,"surfer_scrape_ready":null,"_thumbnail_id":"527","footnotes":null,"_links":{"self":[{"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/posts\/4136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/comments?post=4136"}],"version-history":[{"count":1,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/posts\/4136\/revisions"}],"predecessor-version":[{"id":8470,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/posts\/4136\/revisions\/8470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/media\/527"}],"wp:attachment":[{"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/media?parent=4136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/categories?post=4136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhosting.de\/da\/wp-json\/wp\/v2\/tags?post=4136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}