{"id":4165,"date":"2020-10-30T22:59:10","date_gmt":"2020-10-30T21:59:10","guid":{"rendered":"https:\/\/webhosting.de\/?p=4165"},"modified":"2020-10-30T22:59:10","modified_gmt":"2020-10-30T21:59:10","slug":"emailmarketing-hvorfor-forsendelse-igennem-en-mail-konto-ikke-virker","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/emailmarketing-warum-der-versand-ueber-einen-mailaccount-nicht-funktioniert\/","title":{"rendered":"E-mail-markedsf\u00f8ring: Hvorfor det ikke virker at sende via en mailkonto"},"content":{"rendered":"<h2>Direkte til indbakken med e-mailmarketing - eller ej?<\/h2>\n<p>Om en e-mailmarkedsf\u00f8ringskampagne er en succes afh\u00e6nger ikke kun af dens indhold og af, hvad der tilbydes i den. Men hvis posten ikke kan n\u00e5 frem til modtageren, nytter det smukkeste indhold ikke noget. N\u00e5r alt kommer til alt, kan en modtager kun blive kunde, hvis han\/hun modtager tilbuddet i f\u00f8rste omgang. Men det er her, at beskyttelse mod spam kommer ind i billedet: Kun en del af de sendte e-mails ender i modtagerens postkasse. <\/p>\n<h2>Hvordan fungerer testen? <\/h2>\n<p>N\u00e5r mailingen sendes af sted af mailingudbyderen eller e-mailmarkedsf\u00f8reren, kommer den ikke direkte frem til modtageren, men skal f\u00f8rst igennem en r\u00e6kke faser. F\u00f8rst n\u00e5r mailen har best\u00e5et alle kontroller, lander den i modtagerens postkasse. Men alle udbydere, som f.eks. gmx, gmail eller <a href=\"https:\/\/webhosting.de\/da\/web-de\/\">web.com<\/a> hver efter sine egne kriterier, s\u00e5 den n\u00f8jagtige proces er lidt forskellig hver gang. I princippet kontrolleres hver eneste mailing p\u00e5 b\u00e5de server- og klientsiden. F\u00f8lgende kontrolmetoder anvendes: <\/p>\n<h2>Godkendelse af afsender og whitelist<\/h2>\n<p>I f\u00f8rste omgang autentificeres afsenderen ved hj\u00e6lp af forskellige systemer, s\u00e5som Sender ID, Domain Keys Identified Mail (DKIM) eller Sender Policy Framework (SPF), som afsenderen er autentificeret med. <a href=\"https:\/\/webhosting.de\/da\/domain\/\">Dom\u00e6ne<\/a> af bounce-adressen analyseres p\u00e5 samme m\u00e5de som den (afsendende) mailserver. Efter identifikation kontrollerer systemet, om afsenderen er p\u00e5 en betroet hvidliste og derfor f\u00e5r fortrinsret. Offentlige hvidlister som Certified Senders Alliance (CSA), TrustedDialog og Return Path bruges ofte af e-mailudbydere til dette form\u00e5l. Hvis en afsender \u00f8nsker at blive optaget p\u00e5 en offentlig whitelist, skal de oplyse om deres autenticitet og give eksempler p\u00e5 best practice. Der er dog udbydere, som ikke arbejder med whitelists, f.eks. Yahoo, AOL eller Hotmail. Hos disse udbydere kan modtageren selv klikke p\u00e5 spamknappen. Denne information n\u00e5r afsenderen direkte via feedback loop mail og sikrer, at modtageren ikke modtager yderligere uopfordret post. <\/p>\n<h2>Sortliste<\/h2>\n<p>Sortlister, som kan bruges b\u00e5de p\u00e5 serveren og p\u00e5 klientsiden, bruges til at filtrere u\u00f8nskede mails. En s\u00e5dan sortliste indeholder adresserne p\u00e5 servere, der er blevet klassificeret som up\u00e5lidelige. Hvis en mail kommer fra en s\u00e5dan server, sorteres den fra og afvises. Ud over de offentlige sortlister har n\u00e6sten alle mailudbydere deres egne sortlister. Hvis dit eget dom\u00e6ne eller din egen IP-adresse optr\u00e6der p\u00e5 en s\u00e5dan sortliste, b\u00f8r du handle hurtigt. I de fleste tilf\u00e6lde kan posten fjernes med en begrundelse eller ved at betale et gebyr. <\/p>\n<h2>Det gode omd\u00f8mme<\/h2>\n<p>Om en post er blevet leveret eller <a href=\"https:\/\/webhosting.de\/da\/srs-mit-postfix-unter-centos\/\">Spam<\/a> identificeret afh\u00e6nger af afsenderens omd\u00f8mme. Dette bestemmes ved hj\u00e6lp af en \"Sender Score\", der tjener som en indikator for kommunikationens kvalitet og bl.a. vurderer sandsynligheden for levering. P\u00e5 en skala fra 0 til 100 vurderes omd\u00f8mmet prim\u00e6rt ud fra, hvor mange modtagere der allerede har klassificeret disse udsendelser som spam. Hvis en e-mail-adresse ikke kan n\u00e5s, har det ogs\u00e5 en negativ indflydelse p\u00e5 omd\u00f8mmet. Hvis en afsender sender en mail til en s\u00e5kaldt spam trap (det er s\u00e6rlige mailadresser, der fungerer som f\u00e6lder for spammails), falder afsenderens score ogs\u00e5. Hvis den er ret lav, kan det v\u00e6re, at posten ikke bliver leveret. En Sender Score p\u00e5 over 80 point sikrer f.eks., at postforsendelserne leveres til mindst 85 % af adressaterne. Desuden bruges greylisting og throttling til at bestemme omd\u00f8mme. Throttling bruges til at begr\u00e6nse antallet af e-mails, der sendes af en enkelt afsender p\u00e5 daglig basis eller i en anden defineret periode. Hvis gr\u00e6nsen overskrides, \u00f8ges risikoen for, at afsenderen bliver klassificeret som spammer. Indholdet af mailingen kan ogs\u00e5 spille en rolle for leveringsegnetheden. Hvis kontrollen p\u00e5 serversiden er positiv, er mailen leveret og kan hentes af en klient.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit E-Mail-Marketing direkt ins Postfach &#8211; oder nicht? Ob eine E-Mail-Marketing-Kampagne erfolgreich ist, h\u00e4ngt nicht nur von ihrem Inhalt ab und dem, was in ihr angeboten wird. Kann die Mail den Empf\u00e4nger allerdings nicht erreichen, nutzt der sch\u00f6nste Inhalt nichts. Schlie\u00dflich kann ein Empf\u00e4nger nur dann zum Kunden werden, wenn er das Angebot \u00fcberhaupt erh\u00e4lt. 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