{"id":4334,"date":"2020-10-30T21:41:26","date_gmt":"2020-10-30T20:41:26","guid":{"rendered":"https:\/\/webhosting.de\/?p=4334"},"modified":"2020-10-30T21:41:26","modified_gmt":"2020-10-30T20:41:26","slug":"google-analytics-and-the-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/google-analytics-und-die-suchmaschinenoptimierung\/","title":{"rendered":"Google Analytics og s\u00f8gemaskineoptimering"},"content":{"rendered":"<p>If\u00f8lge statistikker bruger hver anden websideoperat\u00f8r i Tyskland webanalysev\u00e6rkt\u00f8jet Google Analytics. Google <a href=\"https:\/\/webhosting.de\/da\/so-google-analytics-in-wordpress-integrere-og-anonymisere\/\">Analyse<\/a> er et v\u00e6rkt\u00f8j, der giver et v\u00e6ld af muligheder for at udvikle sin egen <a href=\"https:\/\/webhosting.de\/da\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Websted<\/a> for at bringe den op p\u00e5 niveau. For online marketingfolk er mulighederne for sammenkobling med AdSense, Google AdWords og Search Console interessante. Det er ofte vigtigt at vide, hvor kunderne kommer fra, og hvad de kan lide ved webstedet. I de fleste tilf\u00e6lde er det f.eks. n\u00e6sten umuligt at finde ud af, hvorfor en ordre ikke er blevet afgivet. Eller oms\u00e6tningen skal vokse st\u00f8t, men konverteringsraten er for lav. Ved hj\u00e6lp af Google Analytics-v\u00e6rkt\u00f8jerne er det muligt at optimere det tilsvarende tilbud, markedsf\u00f8ringskampagner og ogs\u00e5 annoncernes succes kan m\u00e5les med Google Analytics.<\/p>\n<h2>Log ind<\/h2>\n<p>N\u00e5r du logger ind for f\u00f8rste gang, f\u00e5r du vist instrumentbr\u00e6ttet. Her f\u00e5r du alle oplysninger om sidevisninger, sessionens varighed eller brugere. Du har ogs\u00e5 mulighed for at modtage en ugentlig rapport via dashboardet. P\u00e5 den m\u00e5de har du altid et overblik over, hvad der sker. Du kan gemme de hyppigst anvendte rapporter under overskriften \"Genveje\". Hurtig adgang til disse <a href=\"https:\/\/webhosting.de\/da\/personenbezogene-daten-sozialen-netzwerken\/\">Data<\/a> er gennem uproblematisk.<\/p>\n<h3>Radarbegivenheder<\/h3>\n<p>Du kan f\u00e5 et overblik over, hvordan dine kunder har handlet, under menupunktet \"Radarbegivenheder\". Denne oversigt kan opdeles i daglige, ugentlige eller m\u00e5nedlige aktiviteter. Dette giver dig mulighed for at fastsl\u00e5, om der er g\u00e5et trafik tabt, eller om bes\u00f8gstiden er steget.<br \/>\nDu kan se, hvor mange bes\u00f8gende der i \u00f8jeblikket er p\u00e5 din side under menupunktet \"Realtid\". Det samme g\u00e6lder for sidevisninger og den respektive placering.<\/p>\n<h3>M\u00e5lgruppe<\/h3>\n<p>Du kan finde ud af mere om dine brugere under menupunktet \"M\u00e5lgruppe\". Her kan du grafisk se sidevisninger, brugere, sessioner, sessionsvarighed og afvisningsprocent. Du kan ogs\u00e5 finde ud af mere om brugernes adf\u00e6rd og interesser. Du kan ogs\u00e5 finde ud af, hvor mange der bes\u00f8ger din hjemmeside via smartphone, computer eller tablet. Dette giver dig information om en <a href=\"https:\/\/webhosting.de\/da\/responsive-design-und-suchmaschinenoptimierung\/\">Responsiv<\/a> design af din hjemmeside.<\/p>\n<h3>Overtagelse<\/h3>\n<p>Det er helt sikkert ogs\u00e5 interessant for dig at vide, hvordan de bes\u00f8gende kom til dit websted. Under menupunktet \"Acquisition\" kan du se, om det var via en direkte indtastning eller via sociale medier. Det giver mening at bruge dette omr\u00e5de regelm\u00e6ssigt.<\/p>\n<h3>Adf\u00e6rd<\/h3>\n<p>Oplysninger om dine bes\u00f8gendes handlinger og udf\u00f8relser kan findes under overskriften \"Adf\u00e6rd\". Adf\u00e6rdsflowet vises grafisk her. I afsnittet \"Adf\u00e6rd\" under menupunktet \"Webstedsindhold\" i adf\u00e6rdsflowet f\u00e5r du oplysninger om sidevisninger og afvisningsfrekvens. Samtidig vises bes\u00f8gstiderne og sidens v\u00e6rdi. Der er ogs\u00e5 en analyse p\u00e5 siden under overskriften \"Adf\u00e6rd\". Dette er interessant, hvis du regelm\u00e6ssigt opdaterer din hjemmeside. Her kan du se i procent, hvor mange personer der trykker p\u00e5 hvilken knap, og ogs\u00e5 p\u00e5 hvilken knap de klikker p\u00e5 undersiden. Det g\u00f8r det muligt at se, hvor fokus p\u00e5 dit websted ligger. Du beh\u00f8ver dog ikke at foretage en ugentlig kontrol her.<\/p>\n<h3>Omdannelser<\/h3>\n<p>Under fanen \"Konverteringer\" har du mulighed for at definere individuelle m\u00e5l. Succesen af reklamekampagner kan ogs\u00e5 m\u00e5les. Her kan du ogs\u00e5 m\u00e5le succesen med downloads eller tilmeldinger til et nyhedsbrev. Hvis du driver en onlinebutik, vil undermappen e-handel v\u00e6re af s\u00e6rlig interesse for dig.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher 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