{"id":4335,"date":"2020-10-30T22:08:46","date_gmt":"2020-10-30T21:08:46","guid":{"rendered":"https:\/\/webhosting.de\/?p=4335"},"modified":"2020-10-30T22:08:46","modified_gmt":"2020-10-30T21:08:46","slug":"so-google-analytics-in-wordpress-integrere-og-anonymisere","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/so-gehts-google-analytics-in-wordpress-einbinden-und-anonymisieren\/","title":{"rendered":"S\u00e5dan g\u00f8r du: Integrer Google Analytics i WordPress, og g\u00f8r det anonymt!"},"content":{"rendered":"<p>For at m\u00e5le succesen af et WordPress-tilbud er det en god id\u00e9 at integrere Google Analytics til dette form\u00e5l. Selv for den ikke s\u00e5 erfarne bruger er det ikke noget stort problem at implementere Google Analytics i sit eget WordPress-projekt. Der er dog nogle f\u00e5 ting, der skal tages i betragtning. Disse omfatter lovkrav om databeskyttelse.<\/p>\n<h2>Hvad er Google Analytics?<\/h2>\n<p>Google\u00a0<a href=\"https:\/\/webhosting.de\/da\/googly-analytics-benefits-of-use\/\">Analyse<\/a> er en webanalysetjeneste, der overv\u00e5ger trafikken p\u00e5 en <a href=\"https:\/\/webhosting.de\/da\/5-gruende-eine-website-zu-erstellen\/\">Websted<\/a> spores og registreres. Dette g\u00f8r det muligt at analysere de bes\u00f8gendes adf\u00e6rd p\u00e5 webstedet. Da de bes\u00f8gendes oprindelse - via direkte links eller s\u00f8gemaskiner - og den tid, de bruger p\u00e5 de enkelte sider, rapporteres, kan det bruges til at evaluere, hvordan indholdet modtages. P\u00e5 denne m\u00e5de kan man overv\u00e5ge reklamekampagners succes.<\/p>\n<p>Google tilbyder sin tjeneste i henhold til freemium-modellen. Den grundl\u00e6ggende funktionalitet i webanalysetjenesten kan s\u00e5ledes bruges gratis, men der skal betales et gebyr for at bruge premium-funktionaliteten. Med denne prisstrategi er det lykkedes Google at g\u00f8re Google Analytics til den mest udbredte webanalysetjeneste p\u00e5 internettet. Markedsandelen er i \u00f8jeblikket omkring 50 %.<\/p>\n<p><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2006 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\" alt=\"penge\" width=\"257\" height=\"257\" \/><\/a><\/p>\n<h3>Google , Google Analytics og databeskyttelse<\/h3>\n<p>Det er vigtigt at s\u00e6tte sig ind i de relevante databeskyttelseshensyn, f\u00f8r man bruger Google Analytics. Google Analytics kan nemlig registrere hele IP-adresser, som derefter overf\u00f8res i deres helhed til Googles servere i USA og opbevares der. Alene ved at tilbyde gratis brug af Google Analytics har Google s\u00e5ledes mulighed for at overv\u00e5ge store dele af internettet.<\/p>\n<p>Det \"kunne\" derfor v\u00e6re muligt, at IP-adresser skal betragtes som personoplysninger i henhold til \u00a7 3 i BDSG. I dette tilf\u00e6lde vil opbevaringen derfor v\u00e6re utilladelig i henhold til databeskyttelseslovgivningen.<\/p>\n<p>Konsekvenserne for databeskyttelsen af dette er stadig under dr\u00f8ftelse. Man skal dog huske p\u00e5, at de juridiske risici for brugeren af Google Analytics endnu ikke synes at v\u00e6re definitivt elimineret. Under alle omst\u00e6ndigheder er det vigtigt at sikre, at Google Analytics ikke gemmer den fulde IP-adresse i ens eget WordPress-projekt. Ved at bruge den valgfrie kodeudvidelse \"anonymizeIp\", som filtrerer de sidste 8 bits af en IP-adresse, kan der i det mindste opn\u00e5s den anonymisering (IP-maskering), som kr\u00e6ves i henhold til databeskyttelseslovgivningen.<\/p>\n<p>Desuden b\u00f8r man ikke glemme det, n\u00e5r man udstykker sin egen <a href=\"https:\/\/webhosting.de\/da\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Websted<\/a> med Google Analytics, skal der ogs\u00e5 her gives en passende databeskyttelseserkl\u00e6ring. For at sikre en lovlig anvendelse skal de ber\u00f8rte personers ret til at g\u00f8re indsigelse angives her.<\/p>\n<h3>Strategier for integration af Google Analytics i dit eget WordPress-projekt<\/h3>\n<p>For at pr\u00e6sentere sit eget projekt kan man i princippet forestille sig to l\u00f8sninger. Implementering ved hj\u00e6lp af en plug-in eller implementering af kode. Tilsvarende gratis plug-ins findes i massevis p\u00e5 nettet, som et bes\u00f8g i plug-in-kataloget p\u00e5 <a href=\"https:\/\/webhosting.de\/da\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a>.com viser. Det er noget mere tidskr\u00e6vende, men ogs\u00e5 muligt at indtaste sporingskoden manuelt i Google Analytics. Denne - om end lille - indsats vil n\u00e6ppe kunne betale sig i det store antal tilf\u00e6lde.<\/p>\n<p>For fuldst\u00e6ndighedens skyld skal det n\u00e6vnes, at en plug-in-l\u00f8sning - ligesom alle WordPress-plug-ins - kun er tilg\u00e6ngelig for WordPress-websteder med eget host. Hvis du ikke allerede har gjort det, skal du altid skifte fra WordPress.com til WordPress.org, n\u00e5r du bruger plug-ins.<\/p>\n<p>S\u00e5dan g\u00f8r du: Opret en konto til Google Analytics og integrer MonsterInsights-plugin'et<\/p>\n<p>A) Hvis det ikke allerede er muligt, skal du f\u00f8rst oprette en konto til Google Analytics:<\/p>\n<p>1. opkald: google.com\/analytics<br \/>\n2. Klik \u00f8verst til h\u00f8jre i hj\u00f8rnet: \"Log ind\".<br \/>\nF\u00f8lg instruktionerne p\u00e5 sk\u00e6rmen<\/p>\n<p>B) Hvis den ikke allerede er p\u00e5 plads, skal du f\u00f8rst tilf\u00f8je en redigeringstilladelse til kontoen for Google Analytics:<\/p>\n<p>1. opkald: google.com\/analytics\/web\/#home\/<br \/>\n2. V\u00e6lg (faneblad): Administrer<br \/>\nBrug menuen i kolonnen \"ACCOUNT\" til at v\u00e6lge den konto, der skal tildeles redigeringstilladelsen (egenskaben).<br \/>\n4. V\u00e6lg \"Create new property\" (Opret ny egenskab) fra menuen i kolonnen \"PROPERTY\" (Egenskab).<br \/>\nV\u00e6lg: \"Website<br \/>\n6. Indtast: \"URL til webstedet\". Vi g\u00f8r dette nedenfor ved hj\u00e6lp af et plug-in og bruger \"Google Analytics by MonsterInsights\" til dette form\u00e5l.<\/p>\n<p>C) Som et eksempel p\u00e5 integration af et plug-in til Google Analytics viser vi, hvordan vi bruger MonsterInsights.<\/p>\n<p>1. Log ind p\u00e5 WordPress-administrationsomr\u00e5det<br \/>\n2. I navigationslinjen til venstre skal du v\u00e6lge: \"Plugins &gt; Installer\".<br \/>\n3. Indtast i s\u00f8gefeltet: Google Analytics by MonsterInsights<br \/>\n4. Klik p\u00e5 \"S\u00f8g plugins\".<br \/>\nN\u00e5r installationen er f\u00e6rdig, skal du klikke p\u00e5: \"Aktiv\u00e9r dette plug-in\".<br \/>\nV\u00e6lg \"Indsigt &gt; Indstillinger\" i navigationslinjen til venstre.<br \/>\n7. VIGTIGT! V\u00e6lg \"Anonymiser IP'er\" i det vindue \"Generelle indstillinger\", der vises.<br \/>\n8. Klik p\u00e5: \"Godkend med din Google-konto\".<br \/>\n9. indtast login-data<br \/>\n10. Klik p\u00e5: \"Tillad<br \/>\n11. MonsterInsights henter dermed data til Google Analytics. Dette skal kopieres og inds\u00e6ttes: \"Inds\u00e6t din Google-kode her\".<\/p>\n<p>F\u00e6rdig! Hyg dig!<\/p>","protected":false},"excerpt":{"rendered":"<p>Um den Erfolg eines WordPress-Angebots zu messen, bietet sich an, zu diesem Zweck Google Analytics einzubinden. Auch f\u00fcr den nicht so ganz erfahrenen User stellt die Implementation von Google Analytics in das eigene WordPress-Projekt keine gro\u00dfe Sache dar. Einige Dinge gilt es aber dennoch zu beachten. Hierzu geh\u00f6ren gesetzliche Auflagen zum Datenschutz. Was ist Google 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