{"id":4361,"date":"2020-10-30T20:32:54","date_gmt":"2020-10-30T19:32:54","guid":{"rendered":"https:\/\/webhosting.de\/retargeting-im-facebook-marketing\/"},"modified":"2020-10-30T20:32:54","modified_gmt":"2020-10-30T19:32:54","slug":"retargeting-facebook-marketing","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/retargeting-im-facebook-marketing\/","title":{"rendered":"Retargeting i Facebook Marketing"},"content":{"rendered":"<p><strong>Retargeting<\/strong>\u00a0lyder i f\u00f8rste omgang \"farligt\". Men enhver, der kender til <strong>Markedsf\u00f8ring p\u00e5 Facebook<\/strong> Det f\u00f8rste skridt er at finde ud af, hvordan man skal h\u00e5ndtere problemet.<\/p>\n<p>Og selv om du m\u00e5ske ikke kender begrebet (endnu), er du garanteret allerede st\u00f8dt p\u00e5 retargeting.<\/p>\n<h2><strong>S\u00e5dan fungerer det<\/strong><\/h2>\n<p>Det har du sikkert allerede oplevet. Du bes\u00f8ger en butik p\u00e5 internettet, kigger p\u00e5 et bestemt produkt, og s\u00e5 f\u00f8lger det dig overalt fra da af. Du er p\u00e5 et helt andet <a href=\"https:\/\/webhosting.de\/da\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Websted<\/a> eller p\u00e5\u00a0<strong>Facebook<\/strong> og andre <strong>sociale medier<\/strong> kanaler og pludselig ser du produktet igen - enten direkte i din tidslinje eller p\u00e5 siden af webstedet. Denne form for markedsf\u00f8ringsreklame kaldes retargeting.<br \/>\n<a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/04\/retarget_margetingcopyright.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2762 size-medium alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/04\/retarget_margetingcopyright-280x300.jpg\" alt=\"Folk st\u00e5ende, m\u00e5lrettede forbrugerikoner s\u00e6t\" width=\"280\" height=\"300\" \/><\/a>Du har allerede vist, at du er interesseret i dette produkt, og derfor er spildet meget lavt. Dette lagres i en harml\u00f8s cookie, som blot er en lille tekstfil p\u00e5 din computer. Eftersom du har vist interesse, antages det ogs\u00e5, at reklamen ikke generer dig, men st\u00f8tter dig i din k\u00f8bsbeslutning.<\/p>\n<h2>B\u00f8r alle webstedsoperat\u00f8rer bruge retargeting?<\/h2>\n<p>Hvis du ejer en onlinebutik eller s\u00e6lger et andet produkt p\u00e5 dit websted, er det en god id\u00e9 at investere i onlineannoncering. Hvis du p\u00e5 forh\u00e5nd indlejrer en lille pixel p\u00e5 dit websted, som ikke er andet end en smule kode, kan du altid henvende dig til de brugere af dit websted, der allerede har v\u00e6ret p\u00e5 dit websted. Det giver naturligvis god mening. N\u00e5r alt kommer til alt, k\u00f8ber en kunde ofte f\u00f8rst efter den syvende kontakt med <a href=\"https:\/\/webhosting.de\/da\/existenzgruendung-online-chancen-und-stolpersteine\/\">Virksomhed<\/a> - uanset om det er online eller offline.<br \/>\nRetargeting hj\u00e6lper dig derfor med at overbevise dine kunder og f\u00e5 dem tilbage til dit websted. Set i dette lys er retargeting ogs\u00e5 en form for kundefastholdelse.<br \/>\nVed at vise annoncen gentagne gange, f\u00e5r dine potentielle kunder at vide, at du er den bedste adresse for dette produkt, og at de - formodentlig - ikke kigger rundt p\u00e5 andre websteder.<\/p>\n<h2>M\u00e5lrettet markedsf\u00f8ringsreklame<\/h2>\n<p>M\u00e5lrettet reklame er helt sikkert mere omkostningseffektiv. Selv om prisen for kundens faktiske klik er h\u00f8jere, kan det antages, at hvis kunden kommer i kontakt med produktet igen, er det langt mere sandsynligt, at han eller hun k\u00f8ber end en helt ny kunde, som m\u00e5ske har til hensigt at finde ud af mere om produktet.<br \/>\nRetargeting hj\u00e6lper med at vise annoncer kun til kunder, der allerede har udtrykt interesse.<\/p>\n<h2>Kritik af retargeting<\/h2>\n<p>Brugere kan hurtigt f\u00f8le sig \"sporet\" af retargeting. De f\u00e5r indtryk af, at der uden deres samtykke indsamles data om deres adf\u00e6rd, s\u00e5 de kan blive kontaktet igen og igen - uden at de \u00f8nsker det. Dette f\u00e5r ogs\u00e5 databeskyttelsesfork\u00e6mpere til at g\u00e5 imod retargeting. Set fra en onlineshopoperat\u00f8rs synspunkt giver retargeting naturligvis god mening, men set fra brugerens synspunkt b\u00f8r det ikke v\u00e6re for meget af det gode. Med en s\u00e5kaldt <strong>Frekvensbegr\u00e6nsning<\/strong> kan <strong>Online Marketer<\/strong> bestemme hyppigheden af annoncer og ogs\u00e5 drage fordel af dette. For hvis du tager udgangspunkt i dig selv, bliver det hurtigt klart: Ingen \u00f8nsker at se den samme annonce igen og igen. Hvis det sker i reklamepauserne p\u00e5 tv, skifter vi simpelthen over. Hvis dette sker p\u00e5 internettet, kan vi bruge en adblocker og dermed slukke for reklamerne helt.<br \/>\nN\u00e5r dette er sket, kan du ikke f\u00e5 de kunder tilbage, som allerede havde varen\/varerne i deres indk\u00f8bskurv, og de kan kun tilh\u00f8re gruppen af kunder, der har opgivet deres indk\u00f8bskurv. Denne m\u00e5lgruppe er allerede overbevist af dig, de mangler kun det sidste klik for at gennemf\u00f8re k\u00f8bet. Hvis du irriterer denne markedsf\u00f8ringsm\u00e5lgruppe, afviser du kunderne i din virksomhed.<br \/>\nS\u00e5 hvis du beslutter dig for at bruge retargeting, skal du v\u00e6re forsigtig med det, s\u00e5 du ikke forstyrrer dine potentielle kunder.<\/p>\n<h2>Konklusion<\/h2>\n<p>For onlineforhandlere og online marketingfolk i almindelighed er retargeting til <a href=\"https:\/\/webhosting.de\/da\/facebook-likes-kaufen-der-koenigsweg-zur-kundenvertreibung\/\">Facebook<\/a>Google og sociale medier er en velsignelse. Det sikrer trods alt, at reklameforbruget er lavt, og at omkostningerne ikke skyder op i ufattelige h\u00f8jder. Ikke desto mindre b\u00f8r det h\u00e5ndteres med omtanke. Ordsproget \"G\u00f8r mod andre, som du \u00f8nsker, at de skal g\u00f8re mod dig\" passer perfekt her. passer perfekt her. Vi er hver is\u00e6r omgivet af masser af reklamer hver dag, og vi har ogs\u00e5 en relativt h\u00f8j tolerance over for reklamer. Men n\u00e5r det bliver for meget, irriterer det os, og vi g\u00f8r en indsats og investerer vores tid i at stoppe det, der irriterer os.<br \/>\nS\u00e5 hvis du bruger retargeting klogt, kan du \u00f8ge salget uden at genere dine kunder. Tv\u00e6rtimod kan dine kunder opfatte din omhyggelige reklame som en p\u00e5mindelse og vende tilbage til dit websted for i sidste ende at afslutte salget.<\/p>\n<p>Tip: L\u00e6s ogs\u00e5 vores artikel om <strong>Google Adwords<\/strong> og remarketing og <a href=\"https:\/\/webhosting.de\/da\/google-analytics-and-the-search-engine-optimisation\/\">Google Analytics<\/a> for at udnytte det fulde potentiale p\u00e5 dit websted og dine sociale mediekanaler.<\/p>","protected":false},"excerpt":{"rendered":"<p>Retargeting\u00a0h\u00f6rt sich erst einmal &#8222;gef\u00e4hrlich&#8220; an. Aber jeder, der sich mit Facebook Marketing besch\u00e4ftigt, wird nicht drum herum kommen sich mit dem\u00a0Thema auseinander zu setzen. Und auch, wenn Ihnen der Begriff vielleicht (noch) nicht gel\u00e4ufig ist, Sie sind garantiert bereits \u00fcber das Retargeting gestolpert. So funktioniert es Sie haben das sicher schon erlebt. Sie besuchen 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