{"id":4441,"date":"2020-10-30T22:17:36","date_gmt":"2020-10-30T21:17:36","guid":{"rendered":"https:\/\/webhosting.de\/?p=4441"},"modified":"2020-10-30T22:17:36","modified_gmt":"2020-10-30T21:17:36","slug":"sa-bruge-billeder-juridisk-sikre-pa-blogs-og-websteder","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/so-nutzen-sie-bilder-rechtssicher-auf-blogs-und-webseiten\/","title":{"rendered":"S\u00e5dan bruger du billeder lovligt p\u00e5 blogs og websteder"},"content":{"rendered":"

Blogs og websteder: Brug af billeder p\u00e5 en lovlig m\u00e5de<\/h2>\n

Alle, der har en blog eller en Websted<\/a> opererer, kender til ophavsret. Det er meget besv\u00e6rligt at oprette billeder og tekstindhold. Google-rangering forbedres ved hj\u00e6lp af unikke tekster og billeder, hvilket f\u00f8rer til \u00f8get bes\u00f8gstrafik. Det er s\u00e5 meget desto vigtigere, at de h\u00e5rdt optjente elementer ikke bare kopieres af konkurrenterne. Dette kan forringe din egen placering i s\u00f8gemaskinerne. De, der opdager overtr\u00e6delser af loven, b\u00f8r advare deres konkurrenter og true dem med en kontraktlig sanktion, hvis de overtr\u00e6der loven igen.<\/p>\n

Hvad du m\u00e5 og ikke m\u00e5 med billeder<\/h2>\n

Billeder m\u00e5 generelt kun anvendes med ophavsrettighedshaverens samtykke. Alle billeder er automatisk beskyttet af ophavsretten og m\u00e5 ikke kopieres eller offentligg\u00f8res af tredjemand. Alle, der \u00f8nsker at k\u00f8be billeder, b\u00f8r fokusere p\u00e5 velrenommerede billeddatabaser og websteder. Enhver, der k\u00f8ber rettigheder til at bruge billeder, b\u00f8r kunne stole p\u00e5, at de, der driver billeddatabaserne, faktisk har spurgt fotograferne om tilladelse. Hvis dette ikke er tilf\u00e6ldet, kan fotografen give brugeren en advarsel, hvilket medf\u00f8rer enorme omkostninger. Enhver, der har erhvervet billedrettigheder til \"print\", m\u00e5 kun trykke billedet, men ikke offentligg\u00f8re det p\u00e5 internettet. Facebook<\/a> brug. De, der bruger \"licensfrie\" billeder, m\u00e5 ikke bruge billederne efter eget \u00f8nske. Mange fotografer angiver visse brugsrettigheder for deres billeder. Enhver, der blot kopierer billeder fra nettet eller ikke angiver fotografens navn, kan blive retsforfulgt. En af de mest almindelige faldgruber er, at man k\u00f8ber et billede, men at licensen ikke d\u00e6kker det p\u00e5g\u00e6ldende aktivitetsomr\u00e5de. For eksempel redigering af billeder uden ret til at redigere. Enhver, der er blevet advaret, b\u00f8r ikke underskrive den vedlagte erkl\u00e6ring om oph\u00f8r og afst\u00e5else uden at have kontrolleret den.<\/p>\n

Hvem har ret til billedet?<\/h2>\n

I princippet tilh\u00f8rer retten til billedet den person, der har taget det. Ophavsmanden kan selv bestemme, om og hvordan hans eller hendes billeder skal bruges. I \u00a7 19a i ophavsretsloven st\u00e5r der, at ophavsmanden har ret til at g\u00f8re billederne \"offentligt tilg\u00e6ngelige\". Hvis blogoperat\u00f8rer \u00f8nsker at bruge billeder, skal de have en underlicens. Billederne m\u00e5 ikke bruges i onlinebutikker, blogs, reklamer eller p\u00e5 andre websteder uden udtrykkeligt samtykke fra indehaveren af ophavsretten. Hvis indehaveren af ophavsretten til et billede ikke kan identificeres, b\u00f8r billedet under ingen omst\u00e6ndigheder anvendes. Ellers kan der opst\u00e5 betydelige juridiske problemer. Billeddatabaser tilbyder nogle gange licensfrie eller gratis billeder. Her skal man v\u00e6re forsigtig - licensfri er ikke ensbetydende med \"rettighedsfri\". Brugeren skal have en Kontrakt<\/a> konkludere om brugen af billederne. I mange situationer er brugen af billederne begr\u00e6nset til private blogs. Alle, der bruger billedmaterialet p\u00e5 kommercielle blogs, m\u00e5 forvente advarsler. For nogle billeder skal fotografen angives ved navn. S\u00f8rg for, at licensen er navngivet n\u00f8jagtigt. Den, der erhverver retten til en \"online-licens\", m\u00e5 ikke bruge billedet p\u00e5 en trykt flyer.<\/p>\n

Hvad er brugsrettighederne?<\/h2>\n

Brugsrettighederne til billedet kan aftales efter \u00f8nske. Billederne leveres med en simpel eller eksklusiv brugsret. Nogle brugsrettigheder gives for en begr\u00e6nset periode eller er begr\u00e6nset til omr\u00e5der som f.eks. trykte medier, onlinemedier og sociale medier. Virksomheder, der opererer internationalt, b\u00f8r unders\u00f8ge, om brugen af billederne er begr\u00e6nset til et bestemt land. Fotograferne aftaler med billeddatabaser, at de kan give underlicenser for deres billeder. Det b\u00f8r pr\u00e6ciseres, om billederne kun m\u00e5 anvendes i deres oprindelige form, eller om de m\u00e5 redigeres. Nogle fotografer eller bureauer begr\u00e6nser brugsretten til udelukkende at g\u00e6lde til private, kommercielle eller redaktionelle form\u00e5l. Der findes mange billedplatforme p\u00e5 internettet, f.eks. Pixelio eller Fotolia, som stiller billeder gratis eller mod betaling til r\u00e5dighed. I forbindelse med billeddatabaser er det vigtigt at l\u00e6se licensbetingelserne.<\/p>\n

Hvad er \"juridiske problemer\"?<\/h2>\n

Nogle blogoperat\u00f8rer tror, at de kan im\u00f8deg\u00e5 en advarsel ved blot at slette de p\u00e5g\u00e6ldende billeder. Desv\u00e6rre er situationen ikke s\u00e5 enkel. De fleste ophavsm\u00e6nd beder ikke selv brugerne af billederne om at oph\u00f8re med at bruge dem, men giver advokater til at ud\u00f8ve deres rettigheder. Det skyldes, at der er et stort antal overtr\u00e6delser, som skal behandles professionelt. Brugeren af et billede kan ikke fjerne advarslen ved blot at slette billedet. Ophavsmanden til billedet har ret til oplysninger om, i hvilket omfang billedet er blevet brugt. I tilf\u00e6lde af kommerciel brug har ophavsmanden ret til omfattende erstatningskrav. Desuden skal brugeren af billedet betale den anden parts sagsomkostninger. Nogle domstole vurderer v\u00e6rdien af et beskyttet fotografi til knap 3.000 euro. Dette resulterer i sagsomkostninger p\u00e5 omkring 300 euro - pr. billede!<\/p>","protected":false},"excerpt":{"rendered":"

Blogs & Webseiten: Bilder rechtssicher nutzen Wer einen Blog oder eine Webseite betreibt, kennt sich mit dem Copyright aus. Die Erstellung von Bildern und Textinhalten ist extrem m\u00fchsam. Das Google-Ranking wird durch einzigartige Texte und Bilder verbessert, was zu einem erh\u00f6hten Besucheraufkommen f\u00fchrt. Umso wichtiger, dass die hart erarbeiteten Elemente nicht einfach von Mitbewerbern kopiert 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