Virksomhed<\/a> meget mere seri\u00f8st p\u00e5 internettet. De har ikke kun investeret i godkendelsesm\u00e6rker som \"Trusted Shops\", de udgiver ogs\u00e5 et nyhedsbrev for at informere deres kunder med j\u00e6vne mellemrum om nye produkter, tilbud eller generelle oplysninger om deres virksomhed. Det skaber tillid, og k\u00f8berne er meget mere tilb\u00f8jelige til at bruge deres penge i en s\u00e5dan online shop.
\nDesuden er betalingsprocesserne og ogs\u00e5 betalingsmulighederne blevet meget mere fleksible, og kunden er beskyttet, hvis han skulle falde i kl\u00f8erne p\u00e5 et sort f\u00e5r.<\/p>\nDetailhandlere som Amazon er naturligvis frontl\u00f8bere her og har vist os, hvordan vi kan fremme onlinehandel yderligere. Amazon er kendt for ikke kun at have de laveste priser, men ogs\u00e5 for at l\u00f8se alle kundeproblemer hurtigt, uproblematisk og venligt. Alene af denne grund, og naturligvis p\u00e5 grund af de lave priser, er kunderne tilb\u00f8jelige til at k\u00f8be der.<\/p>\n
Desuden har onlinebutikker i stigende grad tendens til at kompensere for den manglende haptik med gode, detaljerede fotos og endda produktvideoer. Derudover sikrer gode produktbeskrivelser ikke kun en bedre findbarhed i s\u00f8gemaskinerne, men informerer ogs\u00e5 kunden godt og hj\u00e6lper ham til at tr\u00e6ffe en k\u00f8bsbeslutning.<\/p>\n
Indre byer som et oplevelsesomr\u00e5de<\/h2>\n
Nu hvor onlinehandel er blevet opgraderet, og flere og flere detailhandlere indser, at de i det mindste b\u00f8r opbygge et yderligere fodf\u00e6ste p\u00e5 internettet, opst\u00e5r sp\u00f8rgsm\u00e5let om, hvordan butikker i g\u00e5gaderne kan blive mere attraktive.
\nIgen viser store k\u00e6der som Lidl os, hvordan det skal g\u00f8res - shopping skal blive en oplevelse, s\u00e5 det kan eksistere sammen med detailhandel p\u00e5 internettet.
\nLidl er ved at ombygge sine butikker og integrere - kaffeautomater. P\u00e5 denne m\u00e5de kan kunderne styrke sig til at handle og f\u00e5 en kop kaffe, inden de g\u00e5r ind i butikken. Andre butikker har opstillet siddepladser, fordi shopping ogs\u00e5 er en social aktivitet, da man ofte m\u00f8der bekendte eller venner her. P\u00e5 den m\u00e5de bliver shopping en oplevelse, som man ikke l\u00e6ngere \u00f8nsker at bytte ud med shopping p\u00e5 internettet.
\nEt andet eksempel er en boghandel, der i \u00e5revis har haft en caf\u00e9 og l\u00e6sehj\u00f8rner integreret i butikken. S\u00e5 du kan teste produktet, i dette tilf\u00e6lde bogen, i detaljer, unders\u00f8ge og blot \"l\u00e6se\" en gang, f\u00f8r du k\u00f8ber den. Dette er ogs\u00e5 muligt p\u00e5 internettet, og ofte f\u00e5r kunden et kig ind i bogen, men en kop kaffe under l\u00e6sningen er hyggelig og udvalget ligesom p\u00e5 internettet enormt.<\/p>\n
Nogle byer har allerede erkendt denne tendens og tilbyder ud over en mere omfattende shoppingoplevelse i butikkerne ogs\u00e5 forskellige arrangementer i l\u00f8bet af \u00e5ret. Her lokker vinbutikkerne med et l\u00e6kkert glas vin i hyggeligt selskab og food trucks med ekstraordin\u00e6re delikatesser.
\nEt bredt udvalg af produkter f\u00e5r ogs\u00e5 kunderne til at vende tilbage til byerne.<\/p>\n
Konklusion<\/h2>\n
Detailhandlen kan helt sikkert f\u00f8lge med onlinehandlen, men skal v\u00e6re villig til at g\u00e5 nye veje. Kun p\u00e5 denne m\u00e5de er det muligt for butikker at overleve i indk\u00f8bscentre og endda i g\u00e5gader.
\nDe handlende, der er lidt fantasifulde, kan stadig lokke kunderne ind i deres butikker.
\nL\u00f8sningen p\u00e5 g\u00e5den er her:
\nTilbyd dine kunder en oplevelse, som de ikke kan f\u00e5 p\u00e5 internettet. P\u00e5 denne m\u00e5de kan detailhandel meget vel eksistere side om side med onlinehandel eller ogs\u00e5 v\u00e6re et supplement til onlinek\u00f8b.<\/p>","protected":false},"excerpt":{"rendered":"
In den letzten Jahren wird immer deutlicher, dass unsere Innenst\u00e4dte ver\u00f6den. War es vor Kurzem noch eine Freizeitbesch\u00e4ftigung einen Stadtbummel zu machen und einen Blick in die Schaufenster zu werfen, sieht man heute in diesen oftmals nur noch das Schild „geschlossen“. Denn immer mehr Gesch\u00e4fte schlie\u00dfen ihre Pforten in den Innenst\u00e4dten und wandern ab. So 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<\/a><\/p>\n