{"id":4453,"date":"2020-10-30T23:25:04","date_gmt":"2020-10-30T22:25:04","guid":{"rendered":"https:\/\/webhosting.de\/?p=4453"},"modified":"2020-10-30T23:25:04","modified_gmt":"2020-10-30T22:25:04","slug":"skiftet-fra-fysisk-til-digitalt-produkt","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/der-wandel-vom-physischen-zum-digitalen-produkt\/","title":{"rendered":"Transformationen fra fysisk til digitalt produkt"},"content":{"rendered":"

Det er kun f\u00e5 \u00e5r siden, at teenagere og unge voksne stod i elektronikbutikkernes gange i weekenden og lyttede til cd'er i timevis. Fordi det var den eneste m\u00e5de at lytte til et album p\u00e5 - i den Internet<\/a> musik var endnu ikke tilg\u00e6ngelig til lovlig k\u00f8b, og smartphones var endnu ikke n\u00e5et frem til slutbrugerne. S\u00e5 hvis du ville have et nyt album med dit yndlingsband, var dette den eneste m\u00e5de at f\u00e5 en id\u00e9 om, hvorvidt resten af sangene var v\u00e6rd at lytte til.
\nFilm og nogle gange spil til spilkonsollen eller computeren blev stadig lejet i videobutikken. Folk m\u00f8dtes ogs\u00e5 i weekenden for at f\u00e5 fat i en af de eftertragtede dvd'er.
\nFor kun p\u00e5 den m\u00e5de kunne du se dem p\u00e5 din dvd-afspiller l\u00f8rdag aften.
\nLydspil eller b\u00f8ger var derimod tilg\u00e6ngelige i udl\u00e5nsbiblioteket - ogs\u00e5 her var den ugentlige tur obligatorisk. Du havde trods alt brug for nye b\u00f8ger eller lydspil, som du kunne lytte til i l\u00f8bet af ugen.<\/p>\n

\"franchise-eksport\"<\/a>Digitale produkter i hverdagen<\/h2>\n

Meget langsomt kom det digitale produkt endelig p\u00e5 banen. Turen til videobutikken var ikke l\u00e6ngere n\u00f8dvendig, og ogs\u00e5 returneringen af medierne kunne ikke l\u00e6ngere glemmes. Pludselig var der iTunes og Co. Man kunne spontant beslutte sig for, hvilken film man ville se l\u00f8rdag aften, og alle kopier blev ikke l\u00e6ngere l\u00e5nt. I stedet kunne s\u00e5 mange mennesker, som de \u00f8nskede, f\u00e5 adgang til medierne og se dem med det samme.
\nMusik kan ogs\u00e5 k\u00f8bes p\u00e5 denne m\u00e5de i dag. Da sange er tilg\u00e6ngelige for f\u00e5 euro, er ulovlige downloads ikke l\u00e6ngere n\u00f8dvendige - du beh\u00f8ver jo ikke at beg\u00e5 tyveri for et par euro. Det er naturligvis stadig tilf\u00e6ldet, men bevidstheden om uretf\u00e6rdighed er vokset kraftigt p\u00e5 dette omr\u00e5de.<\/p>\n

Andre platforme som Audible tilbyder lydb\u00f8ger for f\u00e5 penge og p\u00e5 iBooks eller Amazon<\/a> kan du downloade de b\u00f8ger, du gerne vil l\u00e6se, direkte til din tablet. Ogs\u00e5 her er det ikke n\u00f8dvendigt at g\u00e5 til den n\u00e6rmeste boghandel.
\nOg folk er glade for at acceptere, at de ikke l\u00e6ngere kan r\u00f8re ved produktet. Fordi produktet er tilg\u00e6ngeligt digitalt, og produktionsomkostningerne er elimineret, kan du ogs\u00e5 f\u00e5 det billigere. Ofte sparer du et par euro i forhold til det fysiske produkt.<\/p>\n

\"stock-tablet-ecommerce\"<\/a>Bliv fortrolig med digitale produkter<\/h2>\n

Mange mennesker er dog endnu ikke helt kommet ind i den digitale verden. De kan ikke helt v\u00e6nne sig til tanken om ikke l\u00e6ngere at k\u00f8be den n\u00e6ste film i butikken og dermed holde et produkt i h\u00e5nden, men \"kun\" downloade det til deres computer. Man f\u00e5r hurtigt en fornemmelse af, at man betaler for et produkt, som man senere kan \"miste\".<\/p>\n

iTunes og Co. hj\u00e6lper<\/h2>\n

iTunes, Amazon, Deezer og Spotify hj\u00e6lper med at overvinde denne hindring. Alle de store producenter har nu apps til smartphones, tablets, computere og tv'er, som du kan bruge til at logge ind p\u00e5 din konto. Der har du s\u00e5 adgang til alle de film, musiknumre, lydb\u00f8ger, b\u00f8ger, spil og alle de andre digitale produkter, du nogensinde har k\u00f8bt. S\u00e5 ejeren af en film har adgang til sine produkter fra alle sine enheder. Det er naturligvis uovertruffent - for du har ikke l\u00e6ngere hundredvis af dvd'er og cd'er i din stue, men indholdet er stadig tilg\u00e6ngeligt til enhver tid.<\/p>\n

\"schaubild-ecommerce\"<\/a>P\u00e5 vej mod eLearning<\/h2>\n

L\u00e6ring er ogs\u00e5 ved at blive digitaliseret. Eleverne har l\u00e6nge vidst, at de hurtigt og uden problemer kan google manglende viden. eLearning har l\u00e6nge v\u00e6ret kendt og popul\u00e6rt i USA, men er nu ogs\u00e5 p\u00e5 vej ind i Tyskland. Selv p\u00e5 platforme som Amazon kan l\u00e6rere l\u00e6gge deres eget undervisningsmateriale ud og s\u00e6lge det - i dette tilf\u00e6lde videokurser. Dermed er viden ogs\u00e5 tilg\u00e6ngelig og kan indhentes n\u00e5r som helst og hvor som helst. Kursisterne skal blot v\u00e6lge det indhold, der passer dem, og s\u00e5 kan de komme i gang - ofte til en meget lavere pris end p\u00e5 VHS.<\/p>\n

Konklusion<\/h2>\n

N\u00e5r du har gjort dig bekendt med de muligheder, som digitale produkter<\/a> forandringen hurtigt indtr\u00e6der i ens hverdag. Hvem \u00f8nsker ikke at have sin musik- eller filmsamling med sig, uanset hvor de g\u00e5r hen? Med iTunes, Amazon og Co. er det ret nemt.<\/p>\n

\"tv<\/a>
\nDet kr\u00e6ver til geng\u00e6ld lidt tilv\u00e6nning at skifte fra en rigtig bog til en digital bog, der kun kan l\u00e6ses p\u00e5 en tablet.
\nIkke desto mindre vil det f\u00f8r eller senere finde vej ind i vores hverdag, hvis det ikke allerede er sket. Skiftet fra fysiske til digitale produkter er helt klart g\u00e5et i gang og har givet mere bekvemmelighed. Vi er nu vant til at have alt musik og alle film - for blot at n\u00e6vne to digitale produkter - lige ved h\u00e5nden, uanset hvor vi er.<\/p>","protected":false},"excerpt":{"rendered":"

Es ist erst wenige Jahre her, dass Jugendliche und junge Erwachsene am Wochenende in den G\u00e4ngen der Elektrofachm\u00e4rkte standen und stundenlang CDs h\u00f6rten. Denn dies war die einzige M\u00f6glichkeit in ein Album reinzuh\u00f6ren – im Internet gab es Musik noch nicht legal zu kaufen und auch die Smartphones waren noch nicht beim Endverbraucher angekommen. Wer 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