{"id":4454,"date":"2020-10-30T21:12:33","date_gmt":"2020-10-30T20:12:33","guid":{"rendered":"https:\/\/webhosting.de\/?p=4454"},"modified":"2020-10-30T21:12:33","modified_gmt":"2020-10-30T20:12:33","slug":"retargeting-facebook-marketing-works-that","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/retargeting-im-facebook-marketing-funktioniert-das\/","title":{"rendered":"Retargeting i Facebook-markedsf\u00f8ring - virker det?"},"content":{"rendered":"

Retargeting lyder i f\u00f8rste omgang \"farligt\". Men enhver, der kender til Facebook<\/a> markedsf\u00f8ring vil ikke kunne undg\u00e5 at besk\u00e6ftige sig med dette emne.
\nOg selv om du m\u00e5ske ikke kender begrebet (endnu), er du garanteret allerede st\u00f8dt p\u00e5 retargeting.<\/p>\n

S\u00e5dan fungerer retargeting<\/h2>\n

Det har du sikkert allerede oplevet. Du bes\u00f8ger en butik p\u00e5 internettet, kigger p\u00e5 et bestemt produkt, og s\u00e5 f\u00f8lger det dig overalt fra da af. Du er p\u00e5 et helt andet Websted<\/a> eller p\u00e5 Facebook og pludselig ser du produktet igen - enten direkte i din tidslinje eller p\u00e5 siden af webstedet. Det er ikke tilf\u00e6ldigt.Denne form for reklame kaldes retargeting.
\nDu har allerede vist, at du er interesseret i dette produkt, og derfor er spildet meget lavt. Dette lagres i en harml\u00f8s cookie, som blot er en lille tekstfil p\u00e5 din computer. Eftersom du har vist interesse, antages det ogs\u00e5, at reklamen ikke generer dig, men st\u00f8tter dig i din k\u00f8bsbeslutning.<\/p>\n

\"facebook-pixel\"<\/a>B\u00f8r alle webstedsejere satse p\u00e5 retargeting?<\/h2>\n

Hvis du ejer en onlinebutik eller s\u00e6lger et andet produkt p\u00e5 dit websted, er det en god id\u00e9 at investere i onlineannoncering. Hvis du p\u00e5 forh\u00e5nd indlejrer en lille pixel p\u00e5 dit websted, som ikke er andet end en lille kode, kan du blive ved med at henvise kunder, der allerede har bes\u00f8gt dit websted. Det giver naturligvis god mening. N\u00e5r alt kommer til alt, k\u00f8ber en kunde ofte f\u00f8rst efter den syvende kontakt med Virksomhed<\/a> - uanset om det er online eller offline.
\nRetargeting hj\u00e6lper dig derfor med at overbevise dine kunder og f\u00e5 dem tilbage til dit websted. Set p\u00e5 denne m\u00e5de er retargeting ogs\u00e5 en form for kundefastholdelse.
\nVed at vise annoncen gentagne gange, f\u00e5r dine potentielle kunder at vide, at du er den bedste adresse for dette produkt, og at de - formodentlig - ikke kigger rundt p\u00e5 andre websteder.<\/p>\n

\"retargeting-webhosting-2\"<\/a>M\u00e5lrettet reklame<\/h2>\n

M\u00e5lrettet reklame er helt sikkert mere omkostningseffektiv. Selv om prisen for kundens faktiske klik er h\u00f8jere, kan det antages, at hvis kunden kommer i kontakt med produktet igen, er det langt mere sandsynligt, at han eller hun k\u00f8ber end en helt ny kunde, som m\u00e5ske har til hensigt at finde ud af mere om produktet.
\nRetargeting hj\u00e6lper med at vise annoncer kun til kunder, der allerede har udtrykt interesse.<\/p>\n

<\/h2>\n

Kritik af retargeting<\/h2>\n

Brugere kan hurtigt f\u00f8le sig \"sporet\" af retargeting. De f\u00e5r indtryk af, at der helt uden deres samtykke indsamles data om deres adf\u00e6rd, s\u00e5 de kan blive kontaktet igen og igen - uden at de \u00f8nsker det. Dette f\u00e5r ogs\u00e5 databeskyttelsesfork\u00e6mpere til at g\u00e5 imod retargeting. Set fra en online shop-operat\u00f8rs synspunkt giver retargeting naturligvis god mening, men set fra brugerens synspunkt b\u00f8r det ikke v\u00e6re for meget af det gode. Med en s\u00e5kaldt frekvensbegr\u00e6nsning kan online marketingfolk bestemme visningsfrekvensen og ogs\u00e5 drage fordel af dette. For hvis du tager udgangspunkt i dig selv, bliver det hurtigt klart: Ingen \u00f8nsker at se den samme annonce igen og igen. Hvis det sker i reklamepauser p\u00e5 tv, skifter vi bare over. Hvis dette sker p\u00e5 internettet, kan vi bruge en adblocker og dermed slukke for reklamerne helt.
\nN\u00e5r dette er sket, kan du ikke f\u00e5 de kunder tilbage, som allerede havde varen\/varerne i deres indk\u00f8bskurv, og som muligvis kun tilh\u00f8rer gruppen af kunder, der har opgivet deres indk\u00f8bskurv. Denne m\u00e5lgruppe er allerede overbevist af dig, de mangler kun det sidste klik for at gennemf\u00f8re k\u00f8bet. Hvis du irriterer denne m\u00e5lgruppe, afviser du kunderne i din butik.
\nS\u00e5 hvis du beslutter dig for at bruge retargeting, skal du v\u00e6re forsigtig med det, s\u00e5 du ikke forstyrrer dine potentielle kunder.<\/p>\n

\"retargeting-facebook-2\"<\/a>Konklusion<\/h2>\n

For onlineforhandlere og online marketingfolk i almindelighed er retargeting p\u00e5 Facebook, Google og Co. en velsignelse. Det sikrer trods alt, at reklameforbruget er lavt, og at omkostningerne ikke skyder op i ufattelige h\u00f8jder. Ikke desto mindre b\u00f8r det h\u00e5ndteres med omtanke. Ordsproget \"G\u00f8r mod andre, som du \u00f8nsker, at de skal g\u00f8re mod dig\". passer perfekt her. Vi er hver is\u00e6r omgivet af masser af reklamer hver dag, og vi har ogs\u00e5 en relativt h\u00f8j tolerance over for reklamer. Men n\u00e5r det bliver for meget, bliver vi forstyrret, og vi g\u00f8r en indsats og investerer ogs\u00e5 tid i at slukke for det, der forstyrrer os.
\nS\u00e5 hvis du bruger retargeting fornuftigt, vil det hj\u00e6lpe dig med at opn\u00e5 mere salg uden at genere dine kunder. Tv\u00e6rtimod kan dine kunder ogs\u00e5 opfatte din omhyggelige reklame som en p\u00e5mindelse og vende tilbage til dit websted for i sidste ende at afslutte salget.<\/p>","protected":false},"excerpt":{"rendered":"

Retargeting h\u00f6rt sich erst einmal „gef\u00e4hrlich“ an. Aber jeder, der sich mit Facebook Marketing besch\u00e4ftigt, wird nicht drum herum kommen sich mit dem Thema auseinander zu setzen. Und auch, wenn Ihnen der Begriff vielleicht (noch) nicht gel\u00e4ufig ist, Sie sind garantiert bereits \u00fcber das Retargeting gestolpert. So funktioniert Retargeting Sie haben das sicher schon erlebt. 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