{"id":4455,"date":"2020-10-30T22:02:58","date_gmt":"2020-10-30T21:02:58","guid":{"rendered":"https:\/\/webhosting.de\/?p=4455"},"modified":"2020-11-04T11:58:34","modified_gmt":"2020-11-04T10:58:34","slug":"warum-geschaefte-aus-der-fussgaengerzone-auch-online-eine-praesenz-zeigen-sollten","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/warum-geschaefte-aus-der-fussgaengerzone-auch-online-eine-praesenz-zeigen-sollten\/","title":{"rendered":"Hvorfor fodg\u00e6ngerbutikker ogs\u00e5 b\u00f8r v\u00e6re til stede online"},"content":{"rendered":"

Hvis man g\u00e5r gennem g\u00e5gaden, bliver det helt klart: onlinehandel er blevet en rigtig forretningsdr\u00e6ber. Mange butikker er lukket, og det er der en god grund til. Butikslejerne er voldsomt opskruede, elektricitet, skatter, regler og kunder, der ikke betaler, g\u00f8r resten. Og endelig overbeviser internettet flere og flere kunder om at handle online - billigere priser og et st\u00f8rre udvalg er kun to, men desv\u00e6rre gode grunde.<\/p>\n

Kunderne k\u00f8ber mere og mere p\u00e5 internettet<\/h2>\n

Internettet vil fortsat fjerne kunder fra detailhandlere og butikker i bymidterne. Mange detailhandlere vil sandsynligvis v\u00e6re n\u00f8dt til at lukke deres butikker i den n\u00e6rmeste fremtid eller udvide til internettet for at n\u00e5 de tabte kunder igen.
\nEn unders\u00f8gelse fra Institute for Retail Research har bekr\u00e6ftet, at hver tredje k\u00f8ber har sk\u00e5ret ned p\u00e5 ture til butikker i byerne og i stedet foretr\u00e6kker at k\u00f8be online, selv om de f\u00f8rst kan holde varen i h\u00e5nden et par dage senere, og selv om de ikke kan pr\u00f8ve den, f\u00f8le og unders\u00f8ge den p\u00e5 forh\u00e5nd.<\/p>\n

For dig som iv\u00e6rks\u00e6tter er l\u00f8sningen derfor: Forbind din station\u00e6re Virksomhed<\/a> med en onlineshop.<\/p>\n

\"pakker-2\"<\/a><\/p>\n

Handel - online, offline eller begge dele?<\/h2>\n

Alle, der \u00f8nsker at \u00e5bne en forretning eller allerede er butiksejer, vil p\u00e5 et tidspunkt stille sig selv sp\u00f8rgsm\u00e5let: P\u00e5 hvilket omr\u00e5de kan jeg opn\u00e5 mere oms\u00e6tning - online eller i en butik? M\u00e5ske er det ogs\u00e5 muligt at kombinere begge former?<\/p>\n

En af de vigtigste grunde til at v\u00e6lge en onlinebutik er, at den ikke koster ekstra butiksleje. Desuden har du n\u00e6ppe brug for yderligere medarbejdere til en onlinebutik og \u00f8ger dermed ikke personaleomkostningerne, men f\u00e5r nye kunder.
\nEn onlinebutik er ogs\u00e5 \u00e5ben 24 timer i d\u00f8gnet, 7 dage om ugen, uden at du beh\u00f8ver at v\u00e6re til stede. N\u00e5r en ordre er modtaget, f\u00e5r du besked pr. e-mail.
\nDet er meget billigere at \u00e5bne en butik p\u00e5 internettet end at \u00e5bne en butik. Selvf\u00f8lgelig er det ogs\u00e5 n\u00f8dvendigt med en investering her, is\u00e6r hvis du ikke selv kan programmere din online shop.
\nEn online shop er dog is\u00e6r interessant, hvis du allerede har en butik og dermed produkter til salg og \"bare\" skal l\u00e6gge dem ud p\u00e5 internettet. I dette tilf\u00e6lde er oprettelsen af en online shop en engangsinvestering, men sikrer, at du ikke kun er til stede online, men ogs\u00e5 har en ekstra indt\u00e6gtskilde. Det bliver senest interessant, n\u00e5r du ikke l\u00e6ngere kan holde din butik \u00e5ben i g\u00e5gaden.<\/p>\n

\"bes\u00f8g-vores-onlineshop-2\"<\/a>Hvis du er klar over, at en onlineshop i starten kr\u00e6ver meget arbejde af dig og efterf\u00f8lgende kr\u00e6ver din konstante pleje (men dette reduceres til et par timer om ugen), er dette helt sikkert en mulighed for at udvide og fremtidssikre din virksomhed. Hvis flere og flere butikker lukker i g\u00e5gaden, vil g\u00e5gaderne blive stadig mere uattraktive for kunderne. Som f\u00f8lge heraf er kunderne ikke l\u00e6ngere villige til at betale dyre parkeringsafgifter og i v\u00e6rste fald k\u00f8re langt for at komme til din butik.<\/p>\n

Onlinehandel - ikke kun<\/h2>\n

F\u00f8r du kaster dig ud i onlinehandel, skal du v\u00e6re klar over, at der er meget at l\u00e6re. Fordi
\nOnlinehandel kr\u00e6ver en anden og mere specialiseret viden end at oprette en butik. En onlineforhandler skal have en fornemmelse for design, allerede vide noget om programmering og Websted<\/a> har h\u00f8rt og ved, at hans produkter skal pr\u00e6senteres p\u00e5 en anden m\u00e5de p\u00e5 internettet end i en butik. Enhver, der ikke s\u00e6tter sig ind i dette emne p\u00e5 forh\u00e5nd, vil have brug for mange penge for at f\u00e5 en succesfuld start i onlinehandel.
\nEn \u00e5benlys ulempe ved en onlinebutik er manglen p\u00e5 haptik. Dine kunder skal kunne stole p\u00e5 dine produktbilleder og p\u00e5 produktbeskrivelsen af dine varer. Fremtidige kunder kan ikke holde produkterne i h\u00e5nden eller unders\u00f8ge dem med \u00f8jnene.<\/p>\n

\"lager-med-pakker-2\"<\/a>
\nReturneringer, som kan opst\u00e5 som f\u00f8lge heraf, er en betydelig ulempe og en omkostningspost for online-shopoperat\u00f8ren. Returneringer koster mange penge. F.eks. kan de returnerede varer kun s\u00e6lges som brugte varer. Det koster ogs\u00e5 tid at forberede og behandle selvangivelsen.
\nDen mest kundevenlige og billigste l\u00f8sning er derfor helt sikkert at minimere returneringen. Dette kan g\u00f8res ved at skabe et meningsfuldt produktbillede og en detaljeret beskrivelse. P\u00e5 den m\u00e5de kan du f\u00e5 gode Billeder<\/a> men ogs\u00e5 videoer af produkterne. Her tilbyder producenterne ofte materialer gratis.<\/p>\n

Konklusion<\/h2>\n

For at fremtidssikre din virksomhed b\u00f8r du planl\u00e6gge at begynde at handle online f\u00f8r eller siden. Da det tager et stykke tid for din virksomhed at komme i gang og blive fundet i s\u00f8gemaskinerne, er det en god id\u00e9 at begynde at udvide din virksomhed tidligt.<\/p>","protected":false},"excerpt":{"rendered":"

Wenn man durch die Fussg\u00e4ngerzone geht, wird es ganz deutlich: Der Online-Handel hat sich zu einem wahren Gesch\u00e4ftskiller entwickelt. Viele Gesch\u00e4fte sind geschlossen und das aus gutem Grund. Die Ladenmieten sind stark \u00fcberh\u00f6ht, Strom, Steuern, Vorschriften und nicht zahlende Kunden tun ihr \u00fcbriges. Und letztendlich \u00fcberzeugt das Internet immer mehr Kunden, Online ihre Eink\u00e4ufe zu 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