{"id":5300,"date":"2020-11-25T08:26:57","date_gmt":"2020-11-25T07:26:57","guid":{"rendered":"https:\/\/webhosting.de\/?p=5300"},"modified":"2020-11-25T08:27:31","modified_gmt":"2020-11-25T07:27:31","slug":"conversational-search-google-will-improve-search-results","status":"publish","type":"post","link":"https:\/\/webhosting.de\/da\/conversational-search-google-will-suchergebnisse-weiter-verbessern\/","title":{"rendered":"Conversational Search - Google \u00f8nsker at forbedre s\u00f8geresultaterne yderligere"},"content":{"rendered":"

Google<\/a> er langt den vigtigste s\u00f8gemaskine i n\u00e6sten alle lande i verden, men den arbejder stadig p\u00e5 at forbedre sine resultater l\u00f8bende. I oktober sidste \u00e5r blev bl.a. Opdatering Bert<\/a> som hj\u00e6lper med at klassificere konteksten for de enkelte ord i lange s\u00f8geforesp\u00f8rgsler bedre. Nu har Google lanceret den samtales\u00f8gning<\/a> som fortolker den kontekstuelle forst\u00e5else over flere p\u00e5 hinanden f\u00f8lgende s\u00f8geforesp\u00f8rgsler og dermed sigter mod at forst\u00e5 den faktiske s\u00f8geintention endnu bedre.<\/p>\n\n\n\n

I et eksempel forklarer Google konversationss\u00f8gning baseret p\u00e5 en samtale mellem to personer, hvor samtalepartnerne udveksler forskellige sp\u00f8rgsm\u00e5l om det samme emne. Selvf\u00f8lgelig glemmer folk ikke konteksten for sp\u00f8rgsm\u00e5lene og de oplysninger, der tidligere er udvekslet med hinanden, hvilket f\u00f8rer til, at yderligere sp\u00f8rgsm\u00e5l besvares kontekstm\u00e6ssigt. I fremtiden skal dette ogs\u00e5 v\u00e6re en god hj\u00e6lp til Google-s\u00f8gning.<\/p>\n\n\n\n

S\u00f8geresultaterne tager hensyn til historikken<\/h2>\n\n\n\n

If\u00f8lge Google giver Conversational Search bedre resultater, is\u00e6r for s\u00f8gninger, der tillader forskellige fortolkninger. S\u00f8gemaskinen g\u00f8r dette klart med eksemplet Thanksgiving. Brugere, der s\u00f8ger efter en kalkunopskrift i den f\u00f8rste foresp\u00f8rgsel, f\u00e5r relevante resultater, fordi foresp\u00f8rgslen har en klar s\u00f8geintention.<\/p>\n\n\n\n

Brugeren s\u00f8ger derefter efter \"carving\". Google kan nu enten vise resultater, der omhandler tr\u00e6bearbejdning (udsk\u00e6ring, mejsel, opsk\u00e6ring) eller Vejledning<\/a> til opsk\u00e6ring af en kalkun. Indtil videre er resultaterne hovedsageligt blevet udgivet ved hj\u00e6lp af den mest almindelige fortolkning. Samtale S\u00f8g p\u00e5<\/a> sikrer nu, at der ogs\u00e5 tages hensyn til tidligere s\u00f8geforesp\u00f8rgsler, og at brugeren i eksemplet med \"udsk\u00e6ring\" h\u00f8jst sandsynligt s\u00f8ger oplysninger om udsk\u00e6ring af en kalkun.<\/p>\n\n\n\n

Relevante oplysninger om relaterede emner<\/h2>\n\n\n\n

Desuden kan den nye sprogforst\u00e5elsesfunktion genkende s\u00f8geforesp\u00f8rgsler inden for et bestemt emneomr\u00e5de. Det er meningen, at der automatisk skal vises yderligere oplysninger fra relevante fagomr\u00e5der. I et eksempel forklarer Google, at foresp\u00f8rgsler p\u00e5 filmene \"Polarexpress\" og \"A Christmas Story\" h\u00f8jst sandsynligt blev foretaget, fordi brugeren leder efter familievenlige film til jul. En liste over andre relevante titler vises derefter automatisk i resultaterne.<\/p>\n\n\n\n

\"\"
\"Lignende sp\u00f8rgsm\u00e5l\" (Billede: Google)<\/figcaption><\/figure>\n\n\n\n

Kontekstuel l\u00e6ring har ogs\u00e5 til form\u00e5l at hj\u00e6lpe brugeren med relevante opf\u00f8lgende sp\u00f8rgsm\u00e5l. Til dette form\u00e5l vises relaterede s\u00f8gninger til konkrete sp\u00f8rgsm\u00e5l allerede i afsnittet \"Lignende sp\u00f8rgsm\u00e5l\". Fremover b\u00f8r de sp\u00f8rgsm\u00e5l, der vises der, vedr\u00f8re de tidligere s\u00f8gninger og ikke kun tage hensyn til det konkrete sp\u00f8rgsm\u00e5l.<\/p>","protected":false},"excerpt":{"rendered":"

Den nye Conversational Search tager h\u00f8jde for ledetr\u00e5den i flere foresp\u00f8rgsler for bedre at forst\u00e5 s\u00f8geintentionen.<\/p>","protected":false},"author":2,"featured_media":5298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[673],"tags":[912,115,113],"class_list":["post-5300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-computer_und_internet","tag-ergebnisse","tag-google","tag-suchmaschine"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"673","rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":"673","rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":"1606289251:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":"{{unknown}}","_oembed_bfde9e10f59a17b85fc8917fa7edf782":"