{"id":4081,"date":"2020-10-30T21:34:49","date_gmt":"2020-10-30T20:34:49","guid":{"rendered":"https:\/\/webhosting.de\/?p=4081"},"modified":"2020-10-30T21:34:49","modified_gmt":"2020-10-30T20:34:49","slug":"search-engine-optimization-easy-to-understand","status":"publish","type":"post","link":"https:\/\/webhosting.de\/en\/suchmaschinenoptimierung-leicht-verstaendlich\/","title":{"rendered":"Search engine optimization for webhosters"},"content":{"rendered":"

The term search engine optimization (SEO) refers to all measures by which web pages can climb in the ranking of search engines. For webhosters, measures from the field of search engine optimization are of enormous importance. On the one hand, customers specifically choose hosters that enable SEO optimization of websites, on the other hand, webhosters themselves are dependent on search engine optimization in order to win new customers.<\/p>\n

The principle of search engine optimization<\/p>\n

Search engine optimization is probably one of the most important measures for operators of websites. No wonder: more than 95 percent of services and goods sold on the Internet are found by using a search engine. The higher the ranking of a website<\/a> in the search engine rankings, the more visitors it receives. A high flow of visitors means more customers and therefore more turnover and profit. The same principle applies to web hosts. They can gain new customers with successful search engine optimization. A not insignificant proportion of customers choose their web host based on search engine optimization services, which is why the offered Webspace<\/a> or the web packages provided should meet various criteria. One of the fundamental advantages of search engine optimization is that it increases the flow of customers for free. Unlike paid search results, organic improvements are a permanent and free way to acquire customers.<\/p>\n

Search engine optimization: SEO requirements for web hosters<\/p>\n

The hosting of a domain has an impact on the ranking in search engines. Therefore, many interested parties choose web hosters that offer search engine optimization functions. With hosting, domain and web space should be registered together. The .htaccess file must be available so that redirects can be set up. Subdomains must be able to be furnished, so that independent domain ranges can be paged out on these. Keywords that are included in the subdomain name receive a high weighting by search engines, so the existence of this possibility is highly relevant. Shops and modules are dependent on the Apache module \"mod_rewrite\" being able to be activated. With this module, dynamic websites such as shops can generate search engine friendly URLs. In general, high processing power and fast response times are essential for websites with millions of subpages, high traffic and complex page layout. Web pages with poor performance are included in Google's index incompletely and more slowly. Each hosting account or domain should be assigned its own IP address. In shared hosting thousands of domains share one IP address: That's why search engines potentially classify them as less important.<\/p>\n

The early history of search engine optimization<\/p>\n

In the 90's webmasters started to optimize their websites for search engines. In the beginning, it was enough to send the URL of the web page in question to the search engine so that it could direct its web crawlers to it. The web crawlers indexed the website. Then a program, the indexer, read information from the web page. The indexer primarily examines words and links to other pages. Search engines can only filter out texts, links, headings, keyword volumes and similar. Videos and images cannot or can hardly be used by search engines. Therefore the correct design of text content and an efficient structure of links and backlinks are among the essential tasks of search engine optimization. In the 90s it was quickly recognized what potential is associated with the establishment of a search engine optimization. Therefore, companies were founded which focused on the optimization of websites for search engines. In earlier times search engines were dependent on many factors, which could be manipulated by webmasters. Therefore, the ranking was very often misused. The success of a search engine depends to a large extent on whether really relevant search results are displayed. Search engines that could be easily manipulated had a slump in user numbers. In order to adapt to the circumstances, the major search engine operators began to make their algorithms more complex and to add factors that webmasters could not influence or could only influence with difficulty.<\/p>\n

<\/p>\n

The history of search engine optimization in the modern age<\/p>\n

In 1998, Brin and Page developed a mathematical algorithm and founded the Google search engine. This examined web pages for the first time according to on-page and off-page factors. Off-page factors include hyperlink analysis and PageRank. On-page factors mainly include keyword frequency, page structures and metadata. Many sites began to influence Google's early algorithm through link farms. For this purpose, thousands of pages were created that served solely for link spamming. From 2004 onwards, Google used secret factors so that they could not be influenced too easily. The ranking algorithms became so versatile that more than 200 signals were used in the evaluation of web pages. The leading search engines Google, Yahoo and Bing keep these algorithms secret to this day. In 2009, factors such as the search history of all Google users were incorporated. Popular search results lists were created from past search results, which were used to change the ranking of websites. In 2010, social networks such as Facebook<\/a>Xing, LinkedIn and Twitter are now more strongly included in the search statistics. Due to the increasing popularity of social networks, website operators were forced to establish a fan page in such networks in order not to be downgraded in the ranking. In the recent past, the adaptation of websites to different devices has been elevated to an important ranking factor. This is due to the fact that a majority of websites are accessed through laptops, tablets, smartphones, etc. rather than traditional monitors. Establishing Responsive Design has therefore become essential for commercial providers. Since the Google Panda upgrade from 2011, websites that copy text content have been penalized. Therefore, websites need to write custom text content if they don't want to drop in rankings. Google changes its search algorithms by more than 500 points every year, which is why search engine optimization has to go completely new ways.<\/p>\n

Good web hosters offer SEO services<\/p>\n

SEO services are essential for the survival of commercial website operators. The better the search engine placement, the higher the potential profits of the website operators. Modern web hosters provide SEO functions with which a website can be optimized for any keywords. These appear among other things in the Meta Description. This normally consists of 140 - 160 characters and is displayed in the search result list under the name of the homepage concerned. Page titles and links can also be provided with a keyword. It is important that the individual pages of the homepage can be linked to each other. The speed with which an internet presence is built up is still one of the most important ranking factors for search engines. The speed is indeed worth cash money. It depends extremely on whether a website is built in 200 or 500 milliseconds - even if that sounds unbelievable at first. When optimizing websites, many people think primarily of onpage measures such as the alignment of text content to individual keywords, the meta description or the structure of the homepage. This is not wrong and the factors are indeed of great importance - but with search engines only the mixture of the individual factors leads to a high-quality ranking. The right web hosting has become a decisive SEO factor that should not be underestimated. Nowadays almost every company or private person has a fast internet connection. Those who rely on cheap or free webhosters, can usually not show sufficient speed. This is of secondary importance for private websites, but in the commercial sector it is of particular importance if you want to work successfully. Google measures the loading speed of pages until they are fully built. One of the reasons why this parameter has become so important is that many websites are accessed via mobile devices such as tablets and smartphones. These do not always have a perfect network connection, but often only a slow mobile Internet. In addition, search engines have to evaluate an ever-increasing amount of data, which is why they demand the shortest possible, optimized loading times. If the loading time is short, the crawling of the robots is not slowed down unnecessarily. By the way, most users of websites are hectic and spoiled when it comes to loading times. A professional website with thousands to hundreds of thousands of users can by no means fall back on free or low-cost offers. With these, hundreds to thousands of customers are on the same server, which is why there can naturally be strong fluctuations in performance.<\/p>\n

Modern web hosters with separate SEO services<\/p>\n

Numerous web hosters have recognized the need for services in the field of search engine optimization and have developed corresponding offers or tools. These can analyse and evaluate the search engine results and at the same time improve the ranking. Customers of webhosters can use such programs to measure the extent to which their website is visible to search engines. In addition, comparisons can be made with competitors. It is most user-friendly when customers without any special knowledge have the opportunity to improve their website in terms of ranking. Some web hosters or their programs give individual recommendations for this. Besides the actual establishment of a search engine optimization it is of special importance for commercial providers that they can observe competitors and compare them with their own website. In order to expand their offers, offer customers new possibilities and earn money at the same time, many webhosters offer free search engine tools, whose range of functions can be increased by paying fees.<\/p>\n

The Onpage Optimization<\/p>\n

The Onpage-optimization belongs beside the Offpage-optimization to the most important criteria of the search engine optimization. The Onpage-Optimization refers to all changes of a web page, which affect the content itself. This includes text content, the quality of the texts, headings, formatting, tags, headers and the link structure of the page. With the link structure only internal links are meant and no outgoing or incoming links. The search for the appropriate keywords is of enormous importance. Various tools such as Google AdWords can be used for this. After entering the service mentioned, related keywords and the associated user traffic are listed. After the matching keywords have been found, the homepage can then be optimized for them. The keyword search is of enormous relevance, as only then can operators be sure that their homepage will appeal to a large circle of users. An optimization for a keyword is usually done via so-called landing pages. The user should be able to access these after entering the keyword in the search engine. In the context of text content, an own SEO writing style has developed in the meantime. Grammatical rules are often not important for search engine operators. Wrongly written keywords can often improve the ranking of a website considerably, while correct spelling leads to deductions. For example, Internet users do not search for \"buy flowers in the city of Berlin\", but for \"Blumen Berlin\" or \"Berlin Blumengesch\u00e4ft\". However, search engines are increasingly able to recognise and classify such spellings. SEO texts must be structured in such a way that they are both legible and seo optimized.<\/p>\n

<\/p>\n

The Offpage Optimization<\/p>\n

The term \"off-page optimisation\" is used to describe all measures that take place far away from the actual website. Search engines evaluate Internet pages on the basis of the number of incoming links, among other things. In simple terms, the ranking rises when a website is popular. If a website has no backlinks, it is classified as unimportant. However, if a homepage is referred to in several forums, other homepages and in e-mails, the search engines assume that it is interesting and popular. The number of links is important - but the quality of the links is much more important. If these are based on well-known websites or thematically related homepages, the ranking is raised extremely. Often just a few links are enough to noticeably increase the ranking of a website. In the meantime it is assumed that \"social signals\" are of high relevance. When websites on social networks such as Facebook, Twitter, LinkedIn, XING & Co. are shared, commented or clicked, this indicates interesting content and user-friendly handling. When setting up links, it should be noted that mass, artificially created links do not necessarily lead to the target. Search engines recognise whether links have been artificially created. It is noticeable, for example, if several links are created in one or two weeks and no new links appear in the months after that. Short-term changes can be worthwhile - as long as they are not illegal. In the long term, an organic link structure is preferable, which can be created mainly by interesting content, goods and services. The most prominent example of failed link building is BMW: Google permanently removed the German car manufacturer's homepage from its index due to prohibited SEO practices.<\/p>","protected":false},"excerpt":{"rendered":"

Der Begriff Suchmaschinenoptimierung bzw. SEO (search engine optimization) bezieht sich auf s\u00e4mtliche Ma\u00dfnahmen, durch welche Webseiten im Ranking von Suchmaschinen aufsteigen k\u00f6nnen. F\u00fcr Webhoster sind Ma\u00dfnahmen aus dem Bereich der Suchmaschinenoptimierung von enormer Wichtigkeit. Zum einen suchen sich Kunden gezielt Hoster aus, die eine SEO-Optimierung von Webseiten erm\u00f6glichen, zum anderen sind Webhoster selbst auf eine 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