{"id":4082,"date":"2020-10-30T22:40:30","date_gmt":"2020-10-30T21:40:30","guid":{"rendered":"https:\/\/webhosting.de\/?p=4082"},"modified":"2020-10-30T22:40:30","modified_gmt":"2020-10-30T21:40:30","slug":"5-reasons-to-create-a-website","status":"publish","type":"post","link":"https:\/\/webhosting.de\/en\/5-gruende-eine-website-zu-erstellen\/","title":{"rendered":"5 reasons to create a website"},"content":{"rendered":"

A not inconsiderable proportion of small and medium-sized enterprises refrain from establishing a homepage<\/a>. After all, their establishment is associated with time, costs and possible problems. A well-maintained Internet presence is indispensable for maintaining a corporate image, for customer acquisition and for information purposes. An Internet presence can additionally be extended by presences in social networks such as LinkedIn, Twitter and Facebook<\/a> be expanded. We give you five reasons why a website is no longer to be thought away in modern companies.<\/p>\n

A separate website for companies: Indispensable communication tool for business customers<\/p>\n

Business customers want to be wooed. There is a large number of competitors on the market, which is why not only the cheapest but also the most reputable providers are selected. Many companies shy away from establishing their own homepage. With relatively little effort, an attractive website can be set up that attracts and retains new customers and can be used to build a positive corporate image. Basically, everything speaks for an own homepage - we will give you the five best reasons for building a homepage for business customers.<\/p>\n

Number one: A lack of Internet presence leads to poor customer acquisition<\/p>\n

Without a website, new customers can only be acquired by word of mouth. In general, the principle applies that companies that cannot be found on the Internet simply do not exist. A well-maintained Internet presence with real faces, addresses and telephone numbers conveys respectability and professionalism. A company without its own homepage is considered backward and outdated by a not inconsiderable number of customers. A website should therefore be established from a marketing point of view alone. The possibility of acquiring new customers should not be underestimated. After all, almost all products and services are now searched for on the Internet. Even companies that do not sell services or goods via the Internet can benefit from a homepage. In \"offline transactions\", this serves at least to provide information about products and services. Studies confirm that at least 80 percent of offline purchases are made after such a process. Business customers for local shops or institutions can be generated above all if a company presents itself on a homepage in a competent and friendly manner. A website is of particular advantage if business customers are to be addressed on a regional level. Business customers are not averse to shopping in the region: However, they need to know that there are local products and services that have a high-quality character and are framed by an attractive customer service. Remember that your competitors are also represented on the Internet and have thus secured an enormous competitive advantage. You can simply google the Internet and look around at your five biggest competitors. As a rule, they already have an attractive Internet presence, which is used to constantly attract new customers. If your competitors do not yet have an Internet presence, you can seize the opportunity and gain a competitive advantage with your own homepage. And let's be honest: How do you proceed if you have had contact with a new customer or supplier? First of all, you look on the Internet and find out about the company in question. This makes it all the more important to establish your own homepage so that you can be found. Furthermore, establishing and securing a positive reputation is of enormous relevance - after all, just a few negative reviews on the Internet are enough to tarnish your reputation.<\/p>\n

Number two: Control the corporate image<\/p>\n

The term \"corporate image\" is used to describe the public image of a company. The Corporate Image is the idea of a company, which is built up in the consciousness of people. A distinction is made between the image of the company internally - towards its employees - and the public image. By means of an own homepage, information can be spread in a targeted manner, which is taken up and further disseminated by business customers. No matter whether SME or large corporation: it is unwise to leave it to others to form an opinion. This can lead to so-called \"shit storms\" and negative headlines. With press reports, employee CVs, the company history and regular news items, the corporate image can be built up according to one's own preferences. Those who withdraw completely from the Internet can, under certain circumstances, suffer not inconsiderable damage. If companies are given bad ratings on rating portals, this can deter new and existing customers. The public image should be enhanced by the targeted distribution of information. In addition, the Internet should be regularly searched for negative comments. In the case of untrue allegations, the site operator can demand that the relevant comments be deleted. In general, it should of course always be remembered that the assertions made must be true. Information about services, products or social commitment should be communicated honestly and openly. The more often such information is shared, the more comprehensively business customers can inform themselves about a company. Business customers want to communicate with real people and ideally see their faces. Try to put your employees on the homepage with a photo and a short description: This creates trust and proximity.<\/p>\n

<\/p>\n

Number three: Develop new markets and contacts<\/p>\n

A website can be used to attract new business customers. The turnover in online trade is more than 40 billion euros - and rising. Reason enough to gain new business fields and customers. Many target groups, especially those that are geographically far away, can never be reached offline. They only become aware of a new company via a website. With an e-mail address, contact with customers can be maintained day and night. No one expects to hear back on a Saturday or Sunday, however, customers are happy to voice their concerns at any time at least via email. With social networking sites like Facebook, Twitter and LinkedIn, a whole new mode of communication is opened up. Social networking sites allow you to build a modern and professional public image - for free! Online support forums allow users to communicate with your company and with each other. This creates a fan community that feels emotionally connected to your company. With Facebook pages or in online forums it cannot be avoided that you have to deal with dissatisfied customers. However, these should not be seen as a negative influence, but as an opportunity. Through factual answers and possible, smaller donations, customers can easily be put in a positive mood. Such conversations are followed by a variety of business customers who will be impressed by your professional handling. If you come across as service-oriented and empathetic and can additionally handle criticism, you can benefit from satisfied business customers and numerous prospects. They have read how you interact with your customers and will appreciate your helpfulness. This gives you plus points - both with existing business customers and with those who could become business customers. The Internet or your own homepage is a place where the motto applies: \"Do good and communicate it\". With a website you have the possibility to open up completely new markets. Up to now you could not reach many target groups and groups of buyers offline. With a website you can now address these customers in a targeted manner. The Internet offers the advantage that targeted advertising can be placed. In conventional advertising media such as newspapers, the circle of people is on the one hand limited and on the other hand focused on the general population. On the Internet, you can specifically recruit business customers from your industry, to whom your company is made palatable in advertisements. The costs are relatively small and stand in no relation to the immense benefit. In addition, you should seo optimize your homepage and attract new business customers through the search results on Google.<\/p>\n

Number four: Use current information<\/p>\n

Remember that a homepage is essential for the presentation of your company on the Internet. Make sure that the homepage matches the serious reputation of your company. Who wants to buy \"bumblingly advertised\" services or products? Appear in the virtual world just as you do in reality: professionally and competently! But it is also important that you present yourself in social networks. With competitions and interesting articles you can motivate users to liken, share and share your homepage. Your website will then spread free of charge to thousands of potential business customers. If you want to inform your business customers about news, no medium is better suited for this than the Internet. Daily newspapers and information brochures hardly reach your business customers and are also limited in time. You can publish new information on the Internet in seconds or send it directly to your business customers. In addition to your homepage, e-mail distribution lists in which you include your business customers are suitable for this. Information e-mails, which are sent every two to three weeks, are received with interest by business customers. You should take advantage of the opportunity to publish current information quickly online - your business customers will love it!<\/p>\n

Number five: Cost-effective establishment<\/p>\n

Setting up a website is quite simple. Complete packages from web hosts can be used for this purpose. Basically, all you need is a domain, a web server or a web server. Webspace<\/a> and an e-mail address are required. All the required elements can be ordered from a web host and set up automatically. Setting up a website is relatively simple and can be done without any special prior knowledge. A website only becomes expensive when an own server is needed due to a daily visitor volume of several thousand visitors. A customer hotline is initially considered cost-intensive. On closer examination, these costs are put into perspective: the customer hotline is used to acquire new business customers and to clarify basic questions. The bottom line is that the entire website should be considered a cost-effective investment that will more than pay for itself down the road. If you want to send your business customers manuals for your products, you can easily upload them via the Internet and save on printing costs. In addition, you can constantly update manuals and information so that your customers are always well informed via your website. If business customers buy most of your products locally, you can present your products on the Internet and set up an online shop. Through this, you can promote your products in a tasty way and at the same time save some of your store space. When establishing a website, it is of tremendous importance that every department from the employee to the boss is showcased. As a customer-focused company, you should make sure that the company philosophy is followed by every employee in your corporation. It looks untrustworthy if you portray your company as customer friendly, but the support staff on the phone acts unprofessional or even unfriendly. Make sure that you train your staff accordingly so that a coherent overall image is created that is shared by your entire workforce. A corporate philosophy or the creation of a positive corporate image is more than just an advertising campaign: behind it is a life principle that must be proven again and again in everyday life.<\/p>\n

You do not have a website yet? Then you should consider setting up your own Internet presence!<\/p>","protected":false},"excerpt":{"rendered":"

Ein nicht unerheblicher Anteil der kleinen und mittelst\u00e4ndischen Unternehmen verzichtet auf die Etablierung einer Homepage. Schlie\u00dflich ist deren Errichtung mit Zeit, Kosten und etwaigen Problemen verbunden. Dabei ist ein gepflegter Internetauftritt zur Pflege eines Corporate Image, zur Kundenakquisition und zu Informationszwecken unabdingbar. Ein Internetauftritt kann zus\u00e4tzlich um Auftritte in sozialen Netzwerken wie LinkedIn, Twitter und 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