{"id":4165,"date":"2020-10-30T22:59:10","date_gmt":"2020-10-30T21:59:10","guid":{"rendered":"https:\/\/webhosting.de\/?p=4165"},"modified":"2020-10-30T22:59:10","modified_gmt":"2020-10-30T21:59:10","slug":"emailmarketing-por-que-el-embarque-via-contador-de-correo-sin-trabajar","status":"publish","type":"post","link":"https:\/\/webhosting.de\/es\/emailmarketing-warum-der-versand-ueber-einen-mailaccount-nicht-funktioniert\/","title":{"rendered":"Marketing por correo electr\u00f3nico: Por qu\u00e9 el env\u00edo a trav\u00e9s de una cuenta de correo no funciona"},"content":{"rendered":"<h2>Con el marketing por correo electr\u00f3nico directamente en tu buz\u00f3n - \u00bfo no?<\/h2>\n<p>El \u00e9xito de una campa\u00f1a de marketing por correo electr\u00f3nico depende no s\u00f3lo de su contenido y de lo que se ofrece en ella. Sin embargo, si el correo no puede llegar al destinatario, el contenido m\u00e1s bello no sirve. Despu\u00e9s de todo, un destinatario s\u00f3lo puede convertirse en cliente si recibe la oferta. Pero ah\u00ed es donde entra en juego la protecci\u00f3n contra el spam: S\u00f3lo una parte de los e-mails enviados termina realmente en el buz\u00f3n del destinatario. <\/p>\n<h2>\u00bfC\u00f3mo funciona el test? <\/h2>\n<p>Cuando el proveedor de servicios de correo o la empresa de marketing por correo electr\u00f3nico env\u00eda el mailing, \u00e9ste no llega directamente al destinatario, sino que primero debe pasar por una serie de etapas. S\u00f3lo cuando el mailing ha superado con \u00e9xito todas las comprobaciones llega al buz\u00f3n del destinatario. Sin embargo, cada proveedor, como gmx, gmail o <a href=\"https:\/\/webhosting.de\/es\/web-de\/\">web.de<\/a> cada uno seg\u00fan sus propios criterios, de modo que el proceso exacto es ligeramente diferente cada vez. En principio, cada env\u00edo se comprueba tanto en el servidor como en el cliente. Se utilizan los siguientes m\u00e9todos de comprobaci\u00f3n: <\/p>\n<h2>Autenticaci\u00f3n del remitente y la lista blanca<\/h2>\n<p>En un primer paso, el remitente se autentica mediante diversos sistemas, como Sender ID, Domain Keys Identified Mail (DKIM) o Sender Policy Framework (SPF), con los que se autentica al remitente. <a href=\"https:\/\/webhosting.de\/es\/domain\/\">Dominio<\/a> de la direcci\u00f3n de rebote se analiza del mismo modo que el servidor de correo (remitente). Tras la identificaci\u00f3n, el sistema comprueba si el remitente est\u00e1 en una lista blanca de confianza y, por tanto, recibe un trato preferente. Los proveedores de correo electr\u00f3nico suelen utilizar para este fin listas blancas p\u00fablicas como Certified Senders Alliance (CSA), TrustedDialog y Return Path. Si un remitente quiere ser incluido en una lista blanca p\u00fablica, debe revelar su autenticidad, as\u00ed como ejemplos de buenas pr\u00e1cticas. Sin embargo, hay proveedores que no trabajan con listas blancas, como Yahoo, AOL o Hotmail. Con estos proveedores, el propio destinatario puede hacer clic en el bot\u00f3n de spam. Esta informaci\u00f3n llega directamente al remitente a trav\u00e9s del bucle de retroalimentaci\u00f3n del correo y garantiza que el destinatario no reciba m\u00e1s correo no solicitado. <\/p>\n<h2>Lista negra<\/h2>\n<p>Las listas negras, que se pueden utilizar tanto en el lado del servidor como en el del cliente, sirven para filtrar los correos no deseados. En esa lista negra est\u00e1n las direcciones de los servidores que han sido clasificados como no confiables. Si un correo viene de tal servidor, se clasifica y se rechaza. Adem\u00e1s de las listas negras p\u00fablicas, casi todos los proveedores de correo tienen sus propias listas negras. Si su propio dominio o IP entra en esa lista negra, debe actuar r\u00e1pidamente. En la mayor\u00eda de los casos, la entrada puede ser retirada con un motivo o contra el pago de una tasa. <\/p>\n<h2>La buena reputaci\u00f3n<\/h2>\n<p>Si un correo se entrega o <a href=\"https:\/\/webhosting.de\/es\/srs-mit-postfix-unter-centos\/\">Spam<\/a> identificados depende de la reputaci\u00f3n del remitente. Esto se determina a trav\u00e9s de una \"Puntuaci\u00f3n del Remitente\", que sirve como indicador de la calidad de la comunicaci\u00f3n y eval\u00faa, entre otras cosas, la probabilidad de entrega. En una escala de 0 a 100, la reputaci\u00f3n se eval\u00faa principalmente seg\u00fan el n\u00famero de destinatarios que ya han clasificado estos correos como spam. Si no se puede contactar con una direcci\u00f3n de correo electr\u00f3nico, esto tambi\u00e9n influye negativamente en la reputaci\u00f3n. Si un remitente env\u00eda un correo a una de las llamadas trampas de spam (son direcciones de correo especiales que sirven de trampas para los correos basura), la puntuaci\u00f3n del remitente tambi\u00e9n desciende. Si es m\u00e1s bien bajo, el correo puede no ser entregado. Por ejemplo, una puntuaci\u00f3n de remitente superior a 80 puntos garantiza que los env\u00edos se entregan al menos al 85% de los destinatarios. Adem\u00e1s, se utilizan listas grises y estrangulamiento para determinar la reputaci\u00f3n. El estrangulamiento se utiliza para limitar el n\u00famero de correos electr\u00f3nicos que env\u00eda un mismo remitente a diario o en cualquier otro periodo de tiempo definido. Si se supera el l\u00edmite, aumenta el riesgo de que el remitente sea clasificado como spammer. El contenido del mailing tambi\u00e9n puede influir en la entregabilidad. Si las comprobaciones en el lado del servidor son positivas, el correo se entrega y puede ser recuperado por un cliente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit E-Mail-Marketing direkt ins Postfach &#8211; oder nicht? Ob eine E-Mail-Marketing-Kampagne erfolgreich ist, h\u00e4ngt nicht nur von ihrem Inhalt ab und dem, was in ihr angeboten wird. Kann die Mail den Empf\u00e4nger allerdings nicht erreichen, nutzt der sch\u00f6nste Inhalt nichts. Schlie\u00dflich kann ein Empf\u00e4nger nur dann zum Kunden werden, wenn er das Angebot \u00fcberhaupt erh\u00e4lt. 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