Los activos intangibles, como la identidad corporativa y el dise\u00f1o corporativo de una empresa son algunos de los componentes m\u00e1s valiosos de una empresa. Por lo tanto, el Dise\u00f1o Corporativo debe ser protegido en una etapa temprana para evitar copias y apariencias de marca similares de sus competidores. A menudo, la marca y el dise\u00f1o corporativo se asocian con un alto grado de conciencia y un gran potencial de mercado. En este art\u00edculo aprender\u00e1 c\u00f3mo proteger su Dise\u00f1o Corporativo a tiempo para evitar los ataques de la competencia a su marca.<\/p>\n
En Alemania, la identidad corporativa representa la personalidad de una empresa. La apariencia individual de una empresa consiste en las acciones (Comportamiento Corporativo), la apariencia externa o los elementos de dise\u00f1o visual (Dise\u00f1o Corporativo) y las declaraciones (Comunicaci\u00f3n Corporativa). El componente principal de un dise\u00f1o corporativo exitoso son el logotipo, los colores, las formas y el dise\u00f1o de los edificios.<\/p>\n
Todo aquel que funda una empresa debe inscribirla en el registro mercantil. El nombre de la empresa depende de la forma de empresa elegida. Dependiendo de la forma jur\u00eddica, la denominaci\u00f3n de la empresa debe incluir los nombres de los accionistas y el prop\u00f3sito de la empresa. Los nombres de fantas\u00eda s\u00f3lo se permiten si la empresa se funda como una AG, GmbH o cooperativa. Para evitar confusiones, debe comprobar de antemano si ya se han inscrito en el registro mercantil nombres de empresas similares. Sin embargo, la inscripci\u00f3n del nombre de la empresa en el registro mercantil s\u00f3lo proporciona una protecci\u00f3n muy limitada, por lo que se recomienda un registro adicional de una marca.<\/p>\n
Una marca es una designaci\u00f3n de productos y servicios para distinguirlos de los productos de la competencia. En principio, cualquier signo representable gr\u00e1ficamente puede ser registrado como marca. Especialmente las palabras, combinaciones de letras y n\u00fameros, o logos pueden ser protegidos como marcas registradas. Toda marca debe ser inscrita en el registro de la Oficina Alemana de Patentes y Marcas. Mediante el registro, el propietario de la marca obtiene la exclusiva Ley<\/a>para usar la marca. Si un competidor utiliza la marca u otros elementos protegidos del dise\u00f1o corporativo, esto constituye una infracci\u00f3n de la marca. La infracci\u00f3n intencional de la marca registrada puede dar lugar a multas y, en casos graves, a penas de prisi\u00f3n. El registro de la marca comercial da lugar a varios Ventajas<\/a> para una empresa. Adem\u00e1s de proteger contra las copias no autorizadas, una marca tambi\u00e9n aumenta el valor de la empresa a la vista del p\u00fablico.<\/p>\n Los logotipos y nombres de empresas pueden ser protegidos por la Oficina de Marcas y Patentes y por la inscripci\u00f3n en el Registro Comercial. Pero, \u00bfqu\u00e9 pasa con los folletos y cat\u00e1logos que una empresa ha producido? Estos materiales publicitarios contribuyen de manera decisiva a la imagen externa de una empresa. Por lo tanto, est\u00e1n especialmente expuestos al peligro de las copias r\u00e1pidas y no autorizadas. En la mayor\u00eda de los casos, los folletos o cat\u00e1logos se crean con arreglos gr\u00e1ficos y creativos espec\u00edficos. Los logros creativos y art\u00edsticos pueden ser protegidos por la ley de derechos de autor. El factor decisivo, sin embargo, es que deben tener un car\u00e1cter individual. Las listas o formularios de precios no suelen tener una idea original y, por lo tanto, no pueden ser protegidos. A diferencia del registro de una marca, la protecci\u00f3n de los derechos de autor surge ya con la creaci\u00f3n del correspondiente dise\u00f1o corporativo. El material y los textos publicitarios no tienen que ser inscritos en un registro, y el s\u00edmbolo de derecho de autor que se utiliza a menudo no es necesario para la protecci\u00f3n del derecho de autor.<\/p>","protected":false},"excerpt":{"rendered":" Immaterielle Werte, wie die Corporate Identity und das Corporate Design eines Unternehmens z\u00e4hlen zu den wertvollsten Bestandteilen eines Unternehmens. Deshalb sollte das Corporate Design fr\u00fchzeitig gesch\u00fctzt werden, um Kopien und \u00e4hnliche Markenauftritte Ihrer Konkurrenz zu verhindern. Oftmals sind mit der Marke und dem Corporate Design eine gro\u00dfe Bekanntheit und ein gro\u00dfes Marktpotential verbunden. 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