{"id":4248,"date":"2020-10-30T20:19:40","date_gmt":"2020-10-30T19:19:40","guid":{"rendered":"https:\/\/webhosting.de\/yoast-analytics-fuer-wordpress\/"},"modified":"2020-10-30T20:19:40","modified_gmt":"2020-10-30T19:19:40","slug":"yoast-analytics-for-wordpress","status":"publish","type":"post","link":"https:\/\/webhosting.de\/es\/yoast-analytics-fuer-wordpress\/","title":{"rendered":"Yoast Analytics para WordPress"},"content":{"rendered":"<p>Para que el <a href=\"https:\/\/webhosting.de\/es\/5-gruende-eine-website-zu-erstellen\/\">sitio web<\/a> Para optimizar de forma sostenible el sitio web a las necesidades de los visitantes, es esencial analizar los flujos de visitantes. Hay una gran selecci\u00f3n de herramientas de pago y gratuitas para este fin. Probablemente la herramienta de an\u00e1lisis m\u00e1s conocida y utilizada es Google Analytics. Con Google Analytics, podr\u00e1 entender c\u00f3mo los visitantes encuentran su sitio web y c\u00f3mo interact\u00faan con \u00e9l. Adem\u00e1s de las anal\u00edticas simples como \"N\u00famero de sesiones en el d\u00eda X\" o \"Tiempo medio de visita\", se pueden leer muchas m\u00e1s m\u00e9tricas. De este modo, el an\u00e1lisis puede ser muy individualizado. En \u00faltima instancia, sus <a href=\"https:\/\/webhosting.de\/es\/personenbezogene-daten-sozialen-netzwerken\/\">Datos<\/a> derivar las medidas necesarias para optimizar el sitio web y la usabilidad. Pero basta de hablar de Google Analytics: a continuaci\u00f3n aprender\u00e1 c\u00f3mo puede integrar Google Analytics en su blog de WordPress. Y puedes hacerlo sin ning\u00fan conocimiento de programaci\u00f3n utilizando un pr\u00e1ctico plugin de WordPress.<\/p>\n<p>Google Analytics para blogs de WordPress<\/p>\n<p>Para usar Google Analytics en el sitio web, es necesario verificar el sitio web. Adem\u00e1s, se debe implementar un llamado c\u00f3digo de rastreo en la p\u00e1gina para que los datos de tr\u00e1fico continuo puedan ser transmitidos a Google Analytics. Estos dos puntos pueden llevar un poco de tiempo en determinadas circunstancias, ya que las medidas correspondientes deben realizarse manualmente. Para hacerlo m\u00e1s f\u00e1cil y r\u00e1pido, puedes usar uno de los muchos plugins de WordPress. A continuaci\u00f3n se presenta el plugin de an\u00e1lisis de Yoast.<\/p>\n<p>Plugin de an\u00e1lisis de Yoast<\/p>\n<p>Porque Yoast Analytics realiza todas estas tareas de forma completamente autom\u00e1tica. Para que el plugin se active, s\u00f3lo hay que introducir el ID de la cuenta de Google Analytics. Y eso es todo. A partir de ahora, la cuenta se verifica y se activa el seguimiento. Algo muy pr\u00e1ctico, especialmente para los usuarios inexpertos de WordPress. Otra ventaja es que el plugin actualiza autom\u00e1ticamente el c\u00f3digo de rastreo tan pronto como hay una nueva versi\u00f3n, como se hizo recientemente con Universal Analytics.<\/p>\n<p>Instalaci\u00f3n y configuraci\u00f3n del plugin<\/p>\n<p>Acceder a <a href=\"https:\/\/webhosting.de\/es\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a> y seleccione la opci\u00f3n de men\u00fa \"Plugins\". Esto abre una visi\u00f3n general de todos los plugins instalados, tanto los desactivados como los activados. En la parte superior derecha encontrar\u00e1 el bot\u00f3n \"Instalar\". Aqu\u00ed se introduce \"Yoast Google Analytics\". Por regla general, el primer resultado mostrado es el correcto. Instale el plugin y luego act\u00edvelo.<\/p>\n<p>En la vista general del plugin tambi\u00e9n encontrar\u00e1s la configuraci\u00f3n del plugin de Google Analytics by Yoast. En la configuraci\u00f3n general, marque \"Introducir UA manualmente\". Aqu\u00ed es donde usted ingresar\u00e1 el ID de su cuenta de Google Analytics. Puedes encontrar el ID de tu cuenta en la administraci\u00f3n de Google Analytics. Si a\u00fan no tiene una cuenta de Google Analytics, puede registrarse en http:\/\/www.google.com\/analytics\/.<\/p>\n<p>Una vez que hayas introducido el ID de la cuenta en la configuraci\u00f3n del plugin, simplemente guarda.<\/p>\n<p>\u00a1Preparados!<\/p>\n<p>Ahora puedes usar Google Analytics en tu blog de WordPress. Tambi\u00e9n es importante saber que en Alemania existen directrices relativamente complejas en materia de protecci\u00f3n de datos. Entre otras cosas, las direcciones IP de los visitantes deben ser anonimizadas. Esto se puede hacer con una l\u00ednea adicional en el c\u00f3digo de rastreo. La opci\u00f3n correspondiente se encuentra en la configuraci\u00f3n del plugin, por lo que no es necesario ajustar el c\u00f3digo de seguimiento manualmente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Damit die Website nachhaltig auf die Bed\u00fcrfnisse der Besucher optimiert werden kann, ist es unerl\u00e4sslich, die Besucherstr\u00f6me zu analysieren. Dazu gibt es eine gro\u00dfe Auswahl an kostenpflichtigen als auch kostenlosen Tools. Das wohl bekannteste und meist verbreitete Analyse-Tool ist Google Analytics. Mit Google Analytics lernen Sie zu verstehen, wie die Besucher auf Ihre Website finden 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