{"id":4334,"date":"2020-10-30T21:41:26","date_gmt":"2020-10-30T20:41:26","guid":{"rendered":"https:\/\/webhosting.de\/?p=4334"},"modified":"2020-10-30T21:41:26","modified_gmt":"2020-10-30T20:41:26","slug":"analisis-de-google-y-optimizacion-de-motores-de-busqueda","status":"publish","type":"post","link":"https:\/\/webhosting.de\/es\/google-analytics-und-die-suchmaschinenoptimierung\/","title":{"rendered":"Google Analytics y la optimizaci\u00f3n de los motores de b\u00fasqueda"},"content":{"rendered":"<p>Seg\u00fan las estad\u00edsticas, uno de cada dos operadores de sitios web en Alemania depende de la herramienta de an\u00e1lisis web Google Analytics. Google <a href=\"https:\/\/webhosting.de\/es\/so-gehts-google-analytics-in-wordpress-integrar-y-hacer-anonimo\/\">Anal\u00edtica<\/a> es una herramienta que ofrece una amplia gama de posibilidades para crear su <a href=\"https:\/\/webhosting.de\/es\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">sitio web<\/a> para ponerlo a punto. Para los comerciantes en l\u00ednea, son interesantes las posibilidades de vinculaci\u00f3n con AdSense, Google AdWords y Search Console. A menudo es importante saber de d\u00f3nde vienen los clientes y qu\u00e9 les gusta del sitio web. En la mayor\u00eda de los casos, por ejemplo, es casi imposible averiguar por qu\u00e9 no se hizo un pedido. O el volumen de negocio debe crecer de forma constante y la tasa de conversi\u00f3n es demasiado baja. Utilizando las herramientas de Google Analytics es posible optimizar la oferta correspondiente, las campa\u00f1as de marketing y tambi\u00e9n se puede medir el \u00e9xito de los anuncios con Google Analytics.<\/p>\n<h2>Entra.<\/h2>\n<p>Cuando te conectes por primera vez, ver\u00e1s el panel de control. Aqu\u00ed se obtiene toda la informaci\u00f3n sobre las p\u00e1ginas vistas, la duraci\u00f3n de la sesi\u00f3n o los usuarios. Tambi\u00e9n tiene la opci\u00f3n de recibir un informe semanal a trav\u00e9s del panel de control. De este modo, siempre tendr\u00e1 una visi\u00f3n general de lo que est\u00e1 ocurriendo. Puede guardar los informes a los que se accede con m\u00e1s frecuencia en el apartado \"Accesos directos\". Un acceso r\u00e1pido a estos <a href=\"https:\/\/webhosting.de\/es\/personenbezogene-daten-sozialen-netzwerken\/\">Datos<\/a> es a trav\u00e9s de la ausencia de problemas.<\/p>\n<h3>Eventos del radar<\/h3>\n<p>Puede obtener una visi\u00f3n general de c\u00f3mo actuaron sus clientes en la opci\u00f3n de men\u00fa \"Eventos de radar\". Esta visi\u00f3n general puede dividirse en actividades diarias, semanales o mensuales. Esto le permite determinar si se ha perdido el tr\u00e1fico o si ha aumentado el tiempo de visita.<br \/>\nPuede ver cu\u00e1ntos visitantes est\u00e1n actualmente en su sitio en el men\u00fa \"Tiempo real\". Lo mismo se aplica a las p\u00e1ginas vistas y a la ubicaci\u00f3n respectiva.<\/p>\n<h3>Grupo objetivo<\/h3>\n<p>Puede obtener m\u00e1s informaci\u00f3n sobre sus usuarios en el men\u00fa \"Grupo de destino\". Aqu\u00ed puedes ver gr\u00e1ficamente, las impresiones de p\u00e1ginas, los usuarios, las sesiones, la duraci\u00f3n de la sesi\u00f3n y la tasa de rebote. Tambi\u00e9n puedes averiguar sobre el comportamiento e intereses de los usuarios. Tambi\u00e9n puede averiguar cu\u00e1ntos de los visitantes visitan su sitio web a trav\u00e9s de un tel\u00e9fono inteligente, una computadora de escritorio o una tableta. Esto le da informaci\u00f3n sobre un <a href=\"https:\/\/webhosting.de\/es\/responsive-design-und-suchmaschinenoptimierung\/\">Responde<\/a> dise\u00f1os de su sitio web.<\/p>\n<h3>Adquisici\u00f3n<\/h3>\n<p>Seguramente tambi\u00e9n es interesante para usted saber por qu\u00e9 camino los visitantes llegaron a su sitio web. La opci\u00f3n de men\u00fa \"Adquisici\u00f3n\" le dice si esto se hizo a trav\u00e9s de entrada directa o a trav\u00e9s de los medios de comunicaci\u00f3n social. Tiene sentido usar esta \u00e1rea regularmente.<\/p>\n<h3>Conducta<\/h3>\n<p>La informaci\u00f3n sobre las acciones y la ejecuci\u00f3n de sus visitantes se puede encontrar en la secci\u00f3n \"Comportamiento\". El flujo del comportamiento se muestra aqu\u00ed gr\u00e1ficamente. En la secci\u00f3n \"Comportamiento\", en el men\u00fa \"Contenido del sitio web\" del flujo de comportamiento, se puede obtener informaci\u00f3n sobre impresiones de p\u00e1ginas y tasas de rebote. Al mismo tiempo, se muestran los tiempos de visita y el valor de la p\u00e1gina. Tambi\u00e9n est\u00e1 el an\u00e1lisis en la p\u00e1gina en la secci\u00f3n \"Comportamiento\" en el flujo de comportamiento. Esto es de inter\u00e9s si actualiza regularmente su p\u00e1gina web. Aqu\u00ed se puede ver en t\u00e9rminos de porcentaje cu\u00e1ntas personas hacen clic en qu\u00e9 bot\u00f3n y tambi\u00e9n en qu\u00e9 bot\u00f3n hacen clic en la parte inferior. Esto le permite ver d\u00f3nde est\u00e1 el foco de su sitio web. Sin embargo, no tienes que hacer un control semanal aqu\u00ed.<\/p>\n<h3>Conversiones<\/h3>\n<p>En la pesta\u00f1a \"Conversiones\" tienes la posibilidad de definir objetivos individuales. Esto tambi\u00e9n puede medirse por las campa\u00f1as publicitarias. Aqu\u00ed tambi\u00e9n se puede medir el \u00e9xito de las descargas o de las inscripciones a un bolet\u00edn informativo. Si tiene una tienda online, la subcarpeta E-Commerce es de particular inter\u00e9s para usted.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[733],"tags":[114,115,51],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-analytics","tag-google","tag-wordpress"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":null,"rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"Analytics","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":null,"_edit_lock":"1604905450:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4582","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"google-analueuetika-ja-otsingumootori-optimeerimine","_trp_automatically_translated_slug_lv":"google-analytics-and-the-search-engine-optimisation","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp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