{"id":4335,"date":"2020-10-30T22:08:46","date_gmt":"2020-10-30T21:08:46","guid":{"rendered":"https:\/\/webhosting.de\/?p=4335"},"modified":"2020-10-30T22:08:46","modified_gmt":"2020-10-30T21:08:46","slug":"so-gehts-google-analytics-in-wordpress-integrar-y-hacer-anonimo","status":"publish","type":"post","link":"https:\/\/webhosting.de\/es\/so-gehts-google-analytics-in-wordpress-einbinden-und-anonymisieren\/","title":{"rendered":"Ah\u00ed lo tienes: \u00a1Integrar Google Analytics en WordPress y hacerlo an\u00f3nimo!"},"content":{"rendered":"<p>Para medir el \u00e9xito de una oferta de WordPress, es una buena idea integrar Google Analytics para este prop\u00f3sito. Incluso para el usuario no tan experimentado, la implementaci\u00f3n de Google Analytics en el propio proyecto de WordPress no es gran cosa. Sin embargo, hay algunas cosas que hay que considerar. Entre ellos figuran los requisitos legales de protecci\u00f3n de datos.<\/p>\n<h2>\u00bfQu\u00e9 es Google Analytics?<\/h2>\n<p>Google\u00a0<a href=\"https:\/\/webhosting.de\/es\/googly-analitica-beneficios-del-uso\/\">Anal\u00edtica<\/a> es un servicio de an\u00e1lisis web que analiza el tr\u00e1fico de <a href=\"https:\/\/webhosting.de\/es\/5-gruende-eine-website-zu-erstellen\/\">sitio web<\/a> pistas y discos. Esto permite analizar el comportamiento de los visitantes del sitio web. Dado que se informa del origen de los visitantes -a trav\u00e9s de enlaces directos o motores de b\u00fasqueda- y del tiempo que pasan en las distintas p\u00e1ginas, se puede utilizar para evaluar la acogida de los contenidos. De este modo, se puede controlar el \u00e9xito de las campa\u00f1as publicitarias.<\/p>\n<p>Google ofrece su servicio seg\u00fan el modelo de freemium. Por lo tanto, la funcionalidad b\u00e1sica del servicio de an\u00e1lisis de la web puede utilizarse gratuitamente, pero se requiere un pago para utilizar la funcionalidad premium. Con esta estrategia de precios, Google ha logrado que Google Analytics sea el servicio de an\u00e1lisis web m\u00e1s extendido en Internet. La cuota de mercado es actualmente de alrededor de 50 %.<\/p>\n<p><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2006 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\" alt=\"dinero\" width=\"257\" height=\"257\" \/><\/a><\/p>\n<h3>Google, Google Analytics y la protecci\u00f3n de datos<\/h3>\n<p>Es esencial que se familiarice con las cuestiones relevantes de protecci\u00f3n de datos antes de utilizar Google Analytics. Despu\u00e9s de todo, Google Analytics es capaz de registrar direcciones IP completas, que luego son transmitidas en su totalidad a los servidores de Google en los EE.UU. y mantenidas all\u00ed. As\u00ed, simplemente ofreciendo el uso gratuito de Google Analytics, Google tiene el potencial de monitorear grandes partes de la Internet.<\/p>\n<p>Por lo tanto, \"podr\u00eda\" ser posible que las direcciones IP se consideren datos personales en el sentido del \u00a7 3 de la BDSG. En este caso, el almacenamiento ser\u00eda, por tanto, inadmisible en virtud de la legislaci\u00f3n de protecci\u00f3n de datos.<\/p>\n<p>Las repercusiones de esto en la protecci\u00f3n de los datos siguen siendo objeto de debate. Sin embargo, hay que tener en cuenta que los riesgos legales para el usuario de Google Analytics no parecen haberse eliminado definitivamente todav\u00eda. En cualquier caso, hay que asegurarse de que la direcci\u00f3n IP completa no se almacene en el propio proyecto WordPress de Google Analytics. Con el uso de la extensi\u00f3n de c\u00f3digo opcional \"anonymizeIp\", con la que se filtran los \u00faltimos 8 bits de una direcci\u00f3n IP, se logra al menos la anonimizaci\u00f3n requerida por la ley de protecci\u00f3n de datos (enmascaramiento de IP).<\/p>\n<p>Adem\u00e1s, no hay que olvidar que cuando se equipa a los propios <a href=\"https:\/\/webhosting.de\/es\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">sitio web<\/a> con Google Analytics para proporcionar una declaraci\u00f3n de protecci\u00f3n de datos adecuada. Para un uso conforme a la ley, debe indicarse aqu\u00ed el derecho de objeci\u00f3n del interesado.<\/p>\n<h3>Estrategias para integrar Google Analytics en su propio proyecto de WordPress<\/h3>\n<p>Para presentar un proyecto propio, se pueden concebir b\u00e1sicamente dos soluciones. La implementaci\u00f3n mediante un plug-in o la implementaci\u00f3n de c\u00f3digo. Los correspondientes plug-ins gratuitos est\u00e1n disponibles en abundancia en la red, como una visita al directorio de plug-ins en <a href=\"https:\/\/webhosting.de\/es\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a>.com muestra. Introducir manualmente el c\u00f3digo de seguimiento en Google Analytics requiere algo m\u00e1s de tiempo, pero tambi\u00e9n es factible. Este esfuerzo -aunque peque\u00f1o- apenas merecer\u00e1 la pena en el gran n\u00famero de casos.<\/p>\n<p>En aras de la exhaustividad, debe mencionarse, en relaci\u00f3n con una soluci\u00f3n mediante plug-in, que \u00e9ste -como todos los plug-ins de WordPress- s\u00f3lo est\u00e1 disponible para las p\u00e1ginas de WordPress autoalojadas. As\u00ed que si a\u00fan no lo has hecho, tienes que cambiar de WordPress.com a WordPress.org cuando utilices los plug-ins.<\/p>\n<p>C\u00f3mo: Crear una cuenta para Google Analytics y a\u00f1adir el plug-in de MonsterInsights<\/p>\n<p>A) Si a\u00fan no est\u00e1 disponible, primero cree una cuenta para Google Analytics:<\/p>\n<p>1. llamar: google.com\/analytics<br \/>\n2. Haga clic en la parte superior derecha: \"Iniciar sesi\u00f3n<br \/>\n3. Siga las instrucciones de la pantalla<\/p>\n<p>B) Si a\u00fan no tienes uno, primero agrega un permiso de edici\u00f3n a tu cuenta de Google Analytics:<\/p>\n<p>1\u00aa llamada: google.com\/analytics\/web\/#home\/<br \/>\n2. seleccione (Tab): Administrar<br \/>\n3. Utilice el men\u00fa de la columna \"CUENTA\" para seleccionar la cuenta que se va a asignar al permiso de edici\u00f3n (propiedad)<br \/>\n4. Seleccione a trav\u00e9s del men\u00fa en la columna \"PROPIEDAD\": \"Crear nueva propiedad<br \/>\n5. seleccione: \"Sitio web<br \/>\n6. introduzca: \"URL de la p\u00e1gina web Lo lograremos en lo siguiente con un plug-in y usaremos \"Google Analytics by MonsterInsights\" para este prop\u00f3sito.<\/p>\n<p>C) Como ejemplo de la integraci\u00f3n de un plug-in para Google Analytics, lo demostramos con MonsterInsights.<\/p>\n<p>1. Acceda al \u00e1rea de administraci\u00f3n de WordPress<br \/>\n2. Selecciona en la barra de navegaci\u00f3n de la izquierda: \"Plugins &gt; Instalar\".<br \/>\n3. Entrar en el campo de b\u00fasqueda: Google Analytics de MonsterInsights<br \/>\n4. Haga clic en: \"Buscar plugins<br \/>\nDespu\u00e9s de que la instalaci\u00f3n termine, haga clic en: \"Activar este plugin\".<br \/>\nSelecciona \"Perspectivas &gt; Ajustes\" en la barra de navegaci\u00f3n de la izquierda.<br \/>\n7. \u00a1IMPORTANTE! En la ventana de selecci\u00f3n que aparece \"Configuraci\u00f3n general\" seleccione: \"Anonimizar IPs<br \/>\n8. Haga clic en: \"Autenticaci\u00f3n con su cuenta de Google\".<br \/>\n9. introduzca los datos de inicio de sesi\u00f3n<br \/>\n10. Haga clic en: \"Permitir<br \/>\n11th MonsterInsights utiliza esto para recuperar los datos para Google Analytics. Esto es para copiar y pegar: \"Pegue su c\u00f3digo de Google aqu\u00ed\".<\/p>\n<p>\u00a1Preparados! \u00a1Divi\u00e9rtete!<\/p>","protected":false},"excerpt":{"rendered":"<p>Um den Erfolg eines WordPress-Angebots zu messen, bietet sich an, zu diesem Zweck Google Analytics einzubinden. Auch f\u00fcr den nicht so ganz erfahrenen User stellt die Implementation von Google Analytics in das eigene WordPress-Projekt keine gro\u00dfe Sache dar. Einige Dinge gilt es aber dennoch zu beachten. Hierzu geh\u00f6ren gesetzliche Auflagen zum Datenschutz. Was ist Google 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