Cualquiera que quiera abrir una tienda o que ya sea un comerciante se har\u00e1 en alg\u00fan momento la pregunta: \u00bfEn qu\u00e9 \u00e1rea puedo lograr m\u00e1s volumen de negocios, en l\u00ednea o en una tienda? \u00bfQuiz\u00e1s ambas formas pueden ser combinadas?<\/p>\n Una de las razones m\u00e1s importantes para una tienda online es que no cuesta un alquiler adicional de la tienda. Adem\u00e1s, se necesita poco o nada de personal adicional para una tienda en l\u00ednea y por lo tanto no se aumentan los costos de personal, sino que se adquieren nuevos clientes. Antes de empezar a operar en l\u00ednea, definitivamente debes saber que hay mucho que aprender. Porque Para que su negocio est\u00e9 preparado para el futuro, tarde o temprano deber\u00e1 planificar su entrada en el negocio online. Dado que su negocio tarda un tiempo en ponerse en marcha y ser encontrado en los motores de b\u00fasqueda, es una buena idea empezar a expandir su negocio pronto.<\/p>","protected":false},"excerpt":{"rendered":" Wenn man durch die Fussg\u00e4ngerzone geht, wird es ganz deutlich: Der Online-Handel hat sich zu einem wahren Gesch\u00e4ftskiller entwickelt. Viele Gesch\u00e4fte sind geschlossen und das aus gutem Grund. Die Ladenmieten sind stark \u00fcberh\u00f6ht, Strom, Steuern, Vorschriften und nicht zahlende Kunden tun ihr \u00fcbriges. Und letztendlich \u00fcberzeugt das Internet immer mehr Kunden, Online ihre Eink\u00e4ufe zu 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<\/a><\/p>\nComercio: \u00bfen l\u00ednea, fuera de l\u00ednea o ambos?<\/h2>\n
\nUna tienda online tambi\u00e9n est\u00e1 abierta 24 horas al d\u00eda, 7 d\u00edas a la semana, sin requerir su presencia. Cuando se reciba un pedido, se le notificar\u00e1 por correo electr\u00f3nico.
\nAbrir un negocio en Internet es mucho m\u00e1s barato que abrir una tienda. Por supuesto, una inversi\u00f3n es necesaria aqu\u00ed tambi\u00e9n, especialmente si no puedes hacer la programaci\u00f3n de tu tienda online por ti mismo.
\nSin embargo, una tienda online es particularmente interesante si ya tienes una tienda y por lo tanto los productos en venta y \"s\u00f3lo\" tienes que ponerlos en Internet. Entonces, la creaci\u00f3n de una tienda en l\u00ednea es una inversi\u00f3n de una sola vez, pero asegura que no s\u00f3lo est\u00e1 presente en l\u00ednea sino que tambi\u00e9n tiene una fuente de ingresos adicional. Esto se vuelve interesante a m\u00e1s tardar cuando ya no puedes mantener tu tienda en la zona peatonal abierta.<\/p>\n![\"visita-su-tienda-l\u00ednea-2\"](\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/besuchen-sie-unseren-onlineshop-2.jpg\")
<\/a>Si eres consciente del hecho de que una tienda online requiere inicialmente mucho trabajo y luego necesita tu cuidado constante (pero esto se reduce a unas pocas horas a la semana), esta es definitivamente una oportunidad para expandir y hacer tu negocio a prueba de futuro. Porque si m\u00e1s y m\u00e1s tiendas en la zona peatonal cierran, las zonas peatonales se vuelven m\u00e1s y m\u00e1s poco atractivas para los clientes. El resultado es que los clientes ya no est\u00e1n dispuestos a pagar costosas tarifas de estacionamiento y, en el peor de los casos, a viajar largas distancias para llegar a su tienda.<\/p>\nComercio en l\u00ednea - ni siquiera ahora<\/h2>\n
\nPara el comercio en l\u00ednea se necesitan unos conocimientos diferentes, m\u00e1s especializados, que para la creaci\u00f3n de una tienda. Un vendedor en l\u00ednea debe tener un sentido del dise\u00f1o, haber aprendido algo sobre la programaci\u00f3n y sitio web<\/a> han escuchado y saben que sus productos deben ser presentados de manera diferente en Internet que en una tienda. Cualquiera que no se involucre en este tema por adelantado necesitar\u00e1 mucho dinero para un comienzo exitoso en los negocios en l\u00ednea.
\nUna desventaja obvia de una tienda online es la falta de h\u00e1pticos. Sus clientes deben poder confiar en las im\u00e1genes de sus productos y en la descripci\u00f3n de los mismos. Los futuros clientes no pueden coger los productos en sus manos o mirarlos con los ojos.<\/p>\n![\"almac\u00e9n-con-embalajes-2\"](\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/lager-mit-paketen-2-1024x405.jpg\")
<\/a>
\nLas devoluciones, que pueden ocurrir como resultado, son una desventaja considerable y tambi\u00e9n un factor de coste para el operador de la tienda online. Las devoluciones cuestan mucho dinero. Por ejemplo, los art\u00edculos devueltos s\u00f3lo pueden venderse como art\u00edculos usados. Tambi\u00e9n cuesta tiempo preparar y procesar la devoluci\u00f3n.
\nPor lo tanto, la opci\u00f3n m\u00e1s c\u00f3moda para el cliente y m\u00e1s barata es, sin duda, minimizar las devoluciones. Esto puede hacerse creando una fotograf\u00eda significativa del producto y una descripci\u00f3n detallada y precisa. De este modo, podr\u00e1 obtener una buena fotos<\/a> sino que tambi\u00e9n se utilizan v\u00eddeos de los productos. A menudo, los fabricantes ofrecen materiales aqu\u00ed de forma gratuita.<\/p>\nConclusi\u00f3n<\/h2>\n