{"id":4248,"date":"2020-10-30T20:19:40","date_gmt":"2020-10-30T19:19:40","guid":{"rendered":"https:\/\/webhosting.de\/yoast-analytics-fuer-wordpress\/"},"modified":"2020-10-30T20:19:40","modified_gmt":"2020-10-30T19:19:40","slug":"yoast-analytics-for-wordpress","status":"publish","type":"post","link":"https:\/\/webhosting.de\/fr\/yoast-analytics-fuer-wordpress\/","title":{"rendered":"Yoast Analytics pour WordPress"},"content":{"rendered":"

Pour que la site web<\/a> Afin d'optimiser durablement le site web en fonction des besoins des visiteurs, il est essentiel d'analyser les flux de visiteurs. Il existe un grand choix d'outils gratuits et payants \u00e0 cet effet. L'outil d'analyse le plus connu et le plus utilis\u00e9 est probablement Google Analytics. Avec Google Analytics, vous pouvez comprendre comment les visiteurs trouvent votre site web et comment ils interagissent avec votre site. En plus de simples analyses comme \"Nombre de s\u00e9ances le jour X\" ou \"Dur\u00e9e moyenne des visites\", il est possible de lire de nombreux autres param\u00e8tres. De cette mani\u00e8re, l'analyse peut \u00eatre cibl\u00e9e de mani\u00e8re tr\u00e8s individuelle. En fin de compte, ces Donn\u00e9es<\/a> de d\u00e9duire les mesures n\u00e9cessaires pour optimiser le site web et la convivialit\u00e9. Mais assez parl\u00e9 de Google Analytics - dans ce qui suit, vous apprendrez comment int\u00e9grer Google Analytics dans votre blog WordPress. Et ce, sans aucune connaissance en programmation gr\u00e2ce \u00e0 un plug-in WordPress pratique.<\/p>\n

Google Analytics pour les blogs WordPress<\/p>\n

Pour utiliser Google Analytics sur le site web, il est n\u00e9cessaire de v\u00e9rifier le site web. En outre, un code de suivi doit \u00eatre impl\u00e9ment\u00e9 dans la page afin que les donn\u00e9es de trafic continues puissent \u00eatre transmises \u00e0 Google Analytics. Ces deux points peuvent prendre un peu de temps dans certaines circonstances, car les mesures correspondantes doivent \u00eatre ex\u00e9cut\u00e9es manuellement. Pour faciliter et acc\u00e9l\u00e9rer les choses, vous pouvez utiliser l'un des nombreux plugins WordPress. Dans ce qui suit, le plugin Yoast Analytics est pr\u00e9sent\u00e9.<\/p>\n

Plugin d'analyse des levures<\/p>\n

Parce que Yoast Analytics effectue toutes ces t\u00e2ches de mani\u00e8re totalement automatique. Pour que le plugin devienne actif, il suffit de saisir l'ID du compte Google Analytics. Et c'est tout. D\u00e9sormais, le compte est v\u00e9rifi\u00e9 et le suivi est activ\u00e9. Un outil pratique \u00e0 tout point de vue - surtout pour les utilisateurs inexp\u00e9riment\u00e9s de WordPress. Un autre avantage est que le plugin met automatiquement \u00e0 jour le code de suivi d\u00e8s qu'il y a une nouvelle version, comme cela a \u00e9t\u00e9 fait r\u00e9cemment avec Universal Analytics.<\/p>\n

Installation et configuration du plugin<\/p>\n

Connectez-vous \u00e0 WordPress<\/a> et s\u00e9lectionnez l'option de menu \"Plugins\". Un aper\u00e7u de tous les plugins install\u00e9s s'ouvre alors - aussi bien ceux qui sont d\u00e9sactiv\u00e9s que ceux qui sont activ\u00e9s. En haut \u00e0 droite, vous trouverez le bouton \"Installer\". Saisissez ici \"Yoast Google Analytics\". En r\u00e8gle g\u00e9n\u00e9rale, le premier r\u00e9sultat qui s'affiche est le bon. Installez le plugin et activez-le ensuite.<\/p>\n

Dans l'aper\u00e7u des plugins, vous trouverez \u00e9galement les param\u00e8tres du plugin Google Analytics by Yoast. Dans les param\u00e8tres g\u00e9n\u00e9raux, cochez \"Saisir l'UA manuellement\". Vous y entrerez ensuite l'identifiant de votre compte Google Analytics. Vous pouvez trouver votre ID de compte dans l'administration de Google Analytics. Si vous n'avez pas encore de compte Google Analytics, vous pouvez vous inscrire \u00e0 l'adresse http:\/\/www.google.com\/analytics\/.<\/p>\n

Une fois que vous avez saisi l'ID du compte dans les param\u00e8tres du plugin, il suffit de l'enregistrer.<\/p>\n

Pr\u00eats !<\/p>\n

Vous pouvez d\u00e9sormais utiliser Google Analytics sur votre blog WordPress. Il est \u00e9galement important de savoir qu'il existe en Allemagne des directives relativement complexes en mati\u00e8re de protection des donn\u00e9es. Entre autres choses, les adresses IP des visiteurs devraient \u00eatre rendues anonymes. Cela peut \u00eatre fait avec une ligne suppl\u00e9mentaire dans le code de suivi. L'option correspondante se trouve dans les param\u00e8tres du plugin - vous n'avez donc pas \u00e0 ajuster le code de suivi manuellement.<\/p>","protected":false},"excerpt":{"rendered":"

Damit die Website nachhaltig auf die Bed\u00fcrfnisse der Besucher optimiert werden kann, ist es unerl\u00e4sslich, die Besucherstr\u00f6me zu analysieren. Dazu gibt es eine gro\u00dfe Auswahl an kostenpflichtigen als auch kostenlosen Tools. Das wohl bekannteste und meist verbreitete Analyse-Tool ist Google Analytics. Mit Google Analytics lernen Sie zu verstehen, wie die Besucher auf Ihre Website finden 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