Face \u00e0 la crise persistante de la mondialisation, les entreprises doivent imp\u00e9rativement internationaliser leurs activit\u00e9s de commerce \u00e9lectronique pour rester comp\u00e9titives. Les statistiques de l'Organisation mondiale du commerce montrent que le volume des \u00e9changes mondiaux a augment\u00e9 de 4 % en 2018 et qu'il devrait continuer \u00e0 cro\u00eetre cette ann\u00e9e. Les entreprises qui souhaitent profiter de ces nouvelles opportunit\u00e9s doivent savoir comment internationaliser correctement leurs sites.<\/p>\n
Traduction d'une boutique en ligne - les points \u00e0 surveiller<\/strong><\/p>\n \nBeaucoup de nouveaux arrivants sur le march\u00e9 Entreprise en d\u00e9marrage<\/a> doivent accorder une grande importance \u00e0 leur pr\u00e9sence internationale sur Internet. L'internationalisation d'un site de commerce \u00e9lectronique ne consiste pas seulement \u00e0 traduire le contenu en plusieurs langues, normes culturelles<\/a> et de comprendre les pr\u00e9f\u00e9rences locales en mati\u00e8re de choix de produits, de prix et de m\u00e9thodes de paiement. Il s'agit donc, dans ce domaine \u00e9galement, de faire preuve d'une certaine sensibilit\u00e9 interculturelle. Le design du site web doit \u00e9galement \u00eatre adapt\u00e9 \u00e0 la langue et aux valeurs culturelles du march\u00e9 concern\u00e9. Enfin, les Strat\u00e9gies de r\u00e9f\u00e9rencement et de publicit\u00e9<\/a> \u00eatre adapt\u00e9s \u00e0 chaque march\u00e9.<\/p>\n L'internationalisation de la marque est un processus complexe. Outre toutes les d\u00e9cisions entrepreneuriales \u00e0 prendre en cours de route, il est judicieux de confier l'aspect linguistique \u00e0 un service professionnel de traduction de boutiques en ligne, comme Kern, Dialecta ou le Bureau de traduction<\/a> Panorama des langues. Le choix est immense. Ce type de service complet permet aux entreprises de faire traduire rapidement et pr\u00e9cis\u00e9ment leurs contenus dans plusieurs langues. Les bureaux de traduction sp\u00e9cialis\u00e9s proposent d'une part des conseils qui permettent aux entreprises d'\u00e9viter les pi\u00e8ges \u00e9ventuels et, d'autre part, les solutions correspondantes dont elles ont besoin pour r\u00e9ussir l'internationalisation de leurs sites web. Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, le marketing interculturel en fait \u00e9galement partie. L'internationalisation d'un site web consiste \u00e0 adapter le contenu et le design d'un site web \u00e0 d'autres langues, cultures, pays et r\u00e9gions. Il s'agit \u00e9galement de localiser des caract\u00e9ristiques telles que les devises et les m\u00e9thodes de paiement, de prendre en compte les r\u00e9glementations douani\u00e8res, les pr\u00e9f\u00e9rences linguistiques locales, le service client dans diff\u00e9rentes langues ou les aspects culturels.<\/p>\n Pourtant, les entreprises n'ont jamais eu autant de chances d'op\u00e9rer et de vendre leurs produits \u00e0 l'international \u00e9galement. L'internationalisation offre aux entreprises la possibilit\u00e9 d'\u00e9tendre leur port\u00e9e au-del\u00e0 de leurs march\u00e9s nationaux et de conqu\u00e9rir de nouvelles client\u00e8les. Le site march\u00e9 mondial du commerce \u00e9lectronique en croissance constante<\/a> a connu une croissance rapide ces derni\u00e8res ann\u00e9es en raison de l'augmentation de l'acc\u00e8s \u00e0 Internet et de la disponibilit\u00e9 des services en ligne dans le monde entier. Le march\u00e9 mondial se d\u00e9veloppe \u00e0 un rythme effr\u00e9n\u00e9, ce qui entra\u00eene une demande accrue d'orientation internationale de la part des entreprises. Selon des statistiques r\u00e9centes de la Banque mondiale, pr\u00e8s de la moiti\u00e9 de la population mondiale vit \u00e0 l'\u00e9tranger. 75 % du commerce mondial sur les pays hors Europe et Am\u00e9rique du Nord<\/a>. Cela signifie que de plus en plus d'entreprises souhaitent internationaliser leurs activit\u00e9s afin de profiter des nouvelles opportunit\u00e9s offertes par la mondialisation.<\/p>\n Le commerce \u00e9lectronique repr\u00e9sente donc l'un des moyens les plus efficaces pour les entreprises d'atteindre des clients potentiels dans le monde entier. Avec la pr\u00e9sence croissante des technologies num\u00e9riques, les entreprises du monde entier sont \u00e9galement de plus en plus connect\u00e9es. La croissance du commerce transfrontalier a \u00e9t\u00e9 immense au cours de la derni\u00e8re d\u00e9cennie, et cette tendance ne semble pas devoir s'arr\u00eater de sit\u00f4t. Toutefois, l'intensification de la concurrence internationale s'accompagne \u00e9galement d'une grande responsabilit\u00e9 : les entreprises doivent s'assurer que leurs services sont accessibles et compr\u00e9hensibles \u00e0 la fois pour les clients nationaux et pour les clients \u00e9trangers. Cela signifie qu'il faut non seulement internationaliser le contenu, mais aussi le design et les fonctions d'un site web afin qu'il soit accessible et compr\u00e9hensible pour les clients du monde entier.<\/p>\n En 2019, seules 16 % des entreprises disposaient de sites web mondiaux avec des fonctionnalit\u00e9s multilingues. 84 % n'ont pas pu profiter des avantages de l'internationalisation. Cela signifie que les entreprises ont laiss\u00e9 passer de pr\u00e9cieuses opportunit\u00e9s. Cependant, celles qui sont pr\u00eates aujourd'hui \u00e0 investir dans la traduction de leur boutique en ligne ont la possibilit\u00e9 d'atteindre de nouveaux clients sur diff\u00e9rents march\u00e9s dans le monde entier.<\/p>","protected":false},"excerpt":{"rendered":" Angesichts der anhaltenden Globalisierungskrise m\u00fcssen Unternehmen ihre E-Commerce-Aktivit\u00e4ten unbedingt internationalisieren, um wettbewerbsf\u00e4hig zu bleiben. Statistiken der Welthandelsorganisation zeigen, dass das weltweite Handelsvolumen 2018 um 4 % gestiegen ist und in diesem Jahr voraussichtlich weiterwachsen wird. Unternehmen, die diese neuen Chancen nutzen wollen, m\u00fcssen wissen, wie sie ihre Websites richtig internationalisieren. Webshop \u00dcbersetzung – Darauf sollten 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