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nicht unerheblicher Anteil der kleinen und mittelst\u00e4ndischen Unternehmen verzichtet auf die Etablierung einer Homepage. Schlie\u00dflich ist deren Errichtung mit Zeit, Kosten und etwaigen Problemen verbunden. Dabei ist ein gepflegter Internetauftritt zur Pflege eines Corporate Image, zur Kundenakquisition und zu Informationszwecken unabdingbar. Ein Internetauftritt kann zus\u00e4tzlich um Auftritte in sozialen Netzwerken wie LinkedIn, Twitter und Facebook erweitert werden. Wir nennen Ihnen f\u00fcnf Gr\u00fcnde warum eine Website in modernen Unternehmen nicht mehr hinweg zu denken ist. Eine eigene Website f\u00fcr Unternehmen: Unerl\u00e4ssliches Kommunikationsmittel f\u00fcr Gesch\u00e4ftskunden Gesch\u00e4ftskunden m\u00f6chten umworben werden. Am Markt existiert eine gro\u00dfe Anzahl an Mitbewerbern, weshalb nicht nur die kosteng\u00fcnstigsten, sondern auch die seri\u00f6sesten Anbieter ausgew\u00e4hlt werden. Zahlreiche Unternehmen 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