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Das Internet bietet f\u00fcr Fotografen ausgezeichnete Werbe- und Pr\u00e4sentationsm\u00f6glichkeiten. Sie k\u00f6nnen sich in einer Visitenkarte pers\u00f6nlich vorstellen, ausgew\u00e4hlte Aufnahmen online stellen und gezielte Kundenakquise betreiben. Doch welche der vielen M\u00f6glichkeiten ist eigentlich sinnvoll? Wie verh\u00e4lt es sich mit den Rechten am eigenen Bild bei der Nutzung der unterschiedlichen Plattformen? Ist eine eigene Homepage nicht die bessere Alternative? Das ist sie tats\u00e4chlich – nicht nur wegen der Sicherung der Rechte an Ihren Aufnahmen, sondern auch aufgrund der freien Gestaltungsm\u00f6glichkeiten. Die Kosten k\u00f6nnen sich hier ebenfalls in Grenzen halten. Der Homepagebaukasten oder andere Variante? Als Fotograf haben Sie selbstverst\u00e4ndlich die M\u00f6glichkeit, kostenlose Plattformen wie Facebook, Picasa oder Instagram zu nutzen. Problematisch ist 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