{"id":4123,"date":"2020-10-30T22:22:48","date_gmt":"2020-10-30T21:22:48","guid":{"rendered":"https:\/\/webhosting.de\/?p=4123"},"modified":"2020-10-30T22:22:48","modified_gmt":"2020-10-30T21:22:48","slug":"%e3%83%95%e3%82%a7%e3%82%a4%e3%82%b9%e3%83%96%e3%83%83%e3%82%af%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/webhosting.de\/ja\/facebook-targeting-des-werbers-waffe-gegen-streuverlust\/","title":{"rendered":"Facebook\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 - \u5e83\u544a\u4e3b\u306e\u7121\u99c4\u306b\u5bfe\u3059\u308b\u6b66\u5668"},"content":{"rendered":"

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2.\u500b\u4eba\u9867\u5ba2\u306e\u9078\u629e\uff1a\u30ed\u30de\u30f3\u30c1\u30c3\u30af\u306a\u30db\u30c6\u30eb\u3067\u4f4e\u4fa1\u683c\u306e\u9031
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Vom Nice-to-Have-Medium zum Favoriten der Marketingchefs: Noch vor drei Jahren galt Facebook werbestrategisch betracht nur als „nette“ Plattform mit beachtlichem Useraufkommen. Da es jedoch so gut wie keine Optionen zur Datenerhebung hinsichtlich Kaufinteressen und Konsumverhalten gab, blieb das Interesse an Anzeigenschaltungen eher m\u00e4\u00dfig. Das \u00e4nderte sich schlagartig, als Facebook 2013 Deals mit renommierten Datenbrokern wie Epsilon, Acxiom und Datalogix aushandelte. Seither setzt Facebook Targeting Ma\u00dfst\u00e4be im Bereich der Zielgruppeneingrenzung. Die Kooperation mit renommierten Marktforschungsinstituten sichert Facebook den Zugang zu Billionen Daten. Acxiom beispielsweise verf\u00fcgte laut der New York Times im Jahr 2012 \u00fcber die weltweit gr\u00f6\u00dfte Datenbank zum privaten Kaufverhalten: Informationen \u00fcber 500 Milliarden Verbraucher liefen hier schon damals zusammen, 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