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Das Content-Management-System WordPress hat seinen Ursprung als Blog-System. Nichtsdestotrotz kann es auch als professionelle Unternehmenswebseite genutzt werden und birgt dabei viele Vorteile. Selbstverst\u00e4ndlich spielt die Art der Webseite und zu welchem Zweck diese genutzt wird eine elementare Rolle. Vor dem Einsatz von WordPress – ob mit oder ohne Agentur – sollten Sie sich daher mit einigen wesentlichen Fragen auseinandersetzen. WordPress f\u00fcr die professionelle Webpr\u00e4senz Geht es um das Erstellen einer eigenen Webseite, ist zun\u00e4chst Ihre Motivation dazu entscheidend (Beispiel: verbesserte Usability). Legen Sie dar\u00fcber hinaus fest, welche Zielgruppe Sie mit Ihrer Webpr\u00e4senz ansprechen m\u00f6chten und welche Zielsetzungen Sie mit dem Relaunch verfolgen (Beispiel: Umsatzsteigerung). F\u00fcr eine Webseite stehen Ihnen mit 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