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Deshalb sollte das Corporate Design fr\u00fchzeitig gesch\u00fctzt werden, um Kopien und \u00e4hnliche Markenauftritte Ihrer Konkurrenz zu verhindern. Oftmals sind mit der Marke und dem Corporate Design eine gro\u00dfe Bekanntheit und ein gro\u00dfes Marktpotential verbunden. In diesem Artikel erfahren Sie, wie Sie Ihr Corporate Design rechtzeitig sch\u00fctzen, und so Angriffe der Konkurrenz auf Ihre Marke verhindern. Was versteht man unter Corporate Design bzw. Corporate Identity? Corporate Identity steht in Deutschland f\u00fcr die Pers\u00f6nlichkeit eines Unternehmens. 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