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In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher Kunden kommen und was Ihnen an der Webseite gef\u00e4llt. In den meisten F\u00e4llen ist es beispielsweise schier unm\u00f6glich zu ergr\u00fcnden, warum eine Bestellung nicht erfolgte. Oder der Umsatz soll stetig wachsen und die Conversion Rate ist zu niedrig. Mittels der Tools von Google Analytics ist es m\u00f6glich das entsprechende Angebot zu optimieren, Marketing Kampagnen und 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