{"id":4334,"date":"2020-10-30T21:41:26","date_gmt":"2020-10-30T20:41:26","guid":{"rendered":"https:\/\/webhosting.de\/?p=4334"},"modified":"2020-10-30T21:41:26","modified_gmt":"2020-10-30T20:41:26","slug":"google-analyses-en-zoekmachineoptimalisatie","status":"publish","type":"post","link":"https:\/\/webhosting.de\/nl\/google-analytics-und-die-suchmaschinenoptimierung\/","title":{"rendered":"Google Analytics en de zoekmachineoptimalisatie"},"content":{"rendered":"<p>Volgens de statistieken vertrouwt elke tweede website-exploitant in Duitsland op de webanalysetool Google Analytics. Google <a href=\"https:\/\/webhosting.de\/nl\/so-gehts-google-analytica-in-wordpress-integreren-en-anoniem-maken\/\">Analytics<\/a> is een hulpmiddel dat een breed scala aan mogelijkheden biedt om uw <a href=\"https:\/\/webhosting.de\/nl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">website<\/a> om het op peil te brengen. Voor online handelaren zijn de koppelingsmogelijkheden met AdSense, Google AdWords en Search Console van belang. Het is vaak belangrijk te weten waar klanten vandaan komen en wat zij leuk vinden aan de website. In de meeste gevallen is het bijvoorbeeld bijna onmogelijk te achterhalen waarom een bestelling niet werd geplaatst. Of de omzet moet gestaag groeien en het conversiepercentage is te laag. Met behulp van de hulpmiddelen van Google Analytics is het mogelijk het desbetreffende aanbod te optimaliseren, marketingcampagnes op te zetten en ook het succes van advertenties kan met Google Analytics worden gemeten.<\/p>\n<h2>Aanmelden<\/h2>\n<p>Als u voor de eerste keer inlogt, ziet u het dashboard. Hier krijgt u alle informatie over paginaweergaven, sessieduur of gebruikers. U hebt ook de mogelijkheid om een wekelijks rapport te ontvangen via het dashboard. Op die manier heeft u altijd een overzicht van wat er gebeurt. U kunt de meest gebruikte rapporten opslaan onder de rubriek \"Snelkoppelingen\". Een snelle toegang tot deze <a href=\"https:\/\/webhosting.de\/nl\/personenbezogene-daten-sozialen-netzwerken\/\">Gegevens<\/a> is door middel van onproblematische.<\/p>\n<h3>Radargebeurtenissen<\/h3>\n<p>Onder het menu-item \"Radargebeurtenissen\" kunt u een overzicht krijgen van hoe uw klanten hebben gehandeld. Dit overzicht kan worden onderverdeeld in dagelijkse, wekelijkse of maandelijkse activiteiten. Zo kunt u bepalen of er verkeer verloren is gegaan of dat de bezoektijd is toegenomen.<br \/>\nU kunt zien hoeveel bezoekers er op dit moment op uw site zijn onder het menu-item \"Real time\". Hetzelfde geldt voor de paginaweergaven en de respectievelijke locatie.<\/p>\n<h3>Doelgroep<\/h3>\n<p>Meer informatie over uw gebruikers vindt u onder het menu-item \"Doelgroep\". Hier kunt u grafisch de pagina-impressies, de gebruikers, de sessies, de duur van de sessie en de bounce rate zien. Ook kunt u zich informeren over het gedrag en de interesses van de gebruikers. U kunt ook nagaan hoeveel bezoekers uw website bezoeken via smartphone, desktopcomputer of tablet. Dit geeft u informatie over een <a href=\"https:\/\/webhosting.de\/nl\/responsive-design-und-suchmaschinenoptimierung\/\">Reactief<\/a> ontwerpen van uw website.<\/p>\n<h3>Aankoop<\/h3>\n<p>Het is toch ook interessant voor u om te weten op welke manier de bezoekers naar uw website zijn gekomen. In het menu-item \"Verwerving\" kunt u zien of dit via directe invoer of via social media is gebeurd. Het is zinvol om dit gebied regelmatig te gebruiken.<\/p>\n<h3>Gedrag<\/h3>\n<p>Informatie over acties en uitvoering van uw bezoekers vindt u in de rubriek \"Gedrag\". De stroom van gedrag wordt hier grafisch weergegeven. In het onderdeel \"Gedrag\" onder het menu-item \"Website-inhoud\" in de behavioural flow kunt u informatie krijgen over pagina-impressies en bounce rates. Tegelijkertijd worden de bezoektijden en de waarde van de pagina's weergegeven. Er is ook de In-Page Analyse onder het hoofdstuk \"Gedrag\" in de Gedragsstroom. Dit is interessant als u uw homepage regelmatig bijwerkt. Hier kun je procentueel zien hoeveel mensen op welke knop klikken en ook op welke knop ze onderaan klikken. Zo kunt u zien waar de focus van uw website ligt. U hoeft hier echter geen wekelijkse controle uit te voeren.<\/p>\n<h3>Conversies<\/h3>\n<p>Onder het tabblad \"Conversies\" heeft u de mogelijkheid om individuele doelen te defini\u00ebren. Dit kan ook worden gemeten door middel van reclamecampagnes. Hier kunt u ook het succes van downloads of registraties voor een nieuwsbrief meten. Als u een onlineshop runt, is de submap E-Commerce voor u van bijzonder belang.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher 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