{"id":4128,"date":"2020-10-30T22:37:18","date_gmt":"2020-10-30T21:37:18","guid":{"rendered":"https:\/\/webhosting.de\/?p=4128"},"modified":"2020-10-30T22:37:18","modified_gmt":"2020-10-30T21:37:18","slug":"obrazki-do-wykorzystania-w-blogach-sa-zauwazone","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/bilder-fuer-blogs-verwenden-ist-zu-beachten\/","title":{"rendered":"U\u017cywanie zdj\u0119\u0107 do blog\u00f3w - co nale\u017cy wzi\u0105\u0107 pod uwag\u0119?"},"content":{"rendered":"<p><a href=\"https:\/\/webhosting.de\/pl\/seo-fuer-wordpress-bilder-betreiben-anleitung\/\">Zdj\u0119cia<\/a> m\u00f3wi\u0105 wi\u0119cej ni\u017c tysi\u0105c s\u0142\u00f3w. Blogi wydaj\u0105 si\u0119 nudne bez obraz\u00f3w i staj\u0105 si\u0119 recept\u0105 na sukces tylko z du\u017cymi i pi\u0119knymi obrazami artyku\u0142\u00f3w. W sieciach spo\u0142eczno\u015bciowych u\u017cytkownicy wol\u0105 klika\u0107 atrakcyjne obrazy ni\u017c linki tekstowe. E-booki, sklepy internetowe i <a href=\"https:\/\/webhosting.de\/pl\/affilate-theme-von-affiliatemarketing-io-der-einfache-weg-ins-affiliate-marketing\/\">Affiliate<\/a> Strony internetowe nie mog\u0105 si\u0119 obej\u015b\u0107 bez obraz\u00f3w. Idealnie by\u0142oby u\u017cy\u0107 w\u0142asnych zdj\u0119\u0107. Poniewa\u017c odpowiednie zdj\u0119cia nie zawsze s\u0105 dost\u0119pne we w\u0142asnym archiwum, wykorzystuje si\u0119 zdj\u0119cia zewn\u0119trzne. Przed ich u\u017cyciem nale\u017cy naby\u0107 licencje lub prawa u\u017cytkowania. Niewa\u017cne, czy p\u0142atne, czy bezp\u0142atne: Przy implementacji obraz\u00f3w na blogi, nale\u017cy zwr\u00f3ci\u0107 uwag\u0119 na pewne szczeg\u00f3lne cechy. <\/p>\n<h2>U\u017cywanie zdj\u0119\u0107 do blog\u00f3w - co nale\u017cy wzi\u0105\u0107 pod uwag\u0119?<\/h2>\n<p>Prowadzi\u0107 w\u0142asnego bloga i zarabia\u0107 du\u017co pieni\u0119dzy w tym samym czasie - to jest marzenie wielu ludzi. Cz\u0119sto na blogu pojawiaj\u0105 si\u0119 zdj\u0119cia, nie my\u015bl\u0105c o tym. Wraz z rosn\u0105c\u0105 liczb\u0105 u\u017cytkownik\u00f3w w ko\u0144cu przychodz\u0105 rosn\u0105ce dochody z reklamy - Blog jest spieni\u0119\u017cony. Dzi\u0119ki zdj\u0119ciom nale\u017cy poprawi\u0107 czytelno\u015b\u0107 i optyk\u0119 Bloga, tak aby przyci\u0105gn\u0105\u0107 wi\u0119cej u\u017cytkownik\u00f3w. W dzisiejszych czasach prawie \u017caden blog nie mo\u017ce obej\u015b\u0107 si\u0119 bez wspomagaj\u0105cego efektu obraz\u00f3w. Wiele os\u00f3b uwa\u017ca, \u017ce obrazy, kt\u00f3re s\u0105 swobodnie dost\u0119pne w Internecie, mog\u0105 by\u0107 u\u017cywane tak, jak im si\u0119 podoba. Jednak zdj\u0119cia, kt\u00f3re s\u0105 indeksowane przez Google, s\u0105 nadal chronione niemieckim prawem autorskim. Na przyk\u0142ad, \u00a7 19a UrhG reguluje, \u017ce publikacja zdj\u0119\u0107 jest tylko odpowiedzialno\u015bci\u0105 autora. Autor mo\u017ce zdecydowa\u0107, w jakim zakresie zdj\u0119cia mog\u0105 by\u0107 publikowane. Na ka\u017cde zdj\u0119cie z Internetu nale\u017cy uzyska\u0107 licencj\u0119. Bez wyra\u017anej zgody autora nie mo\u017ce doj\u015b\u0107 do dalszego rozpowszechniania lub publikacji. Ka\u017cdy, kto nie jest w stanie okre\u015bli\u0107 autora obrazu, powinien pilnie powstrzyma\u0107 si\u0119 od korzystania z materia\u0142u zdj\u0119ciowego. Dotyczy to r\u00f3wnie\u017c bezp\u0142atnych lub wolnych od licencji zdj\u0119\u0107 z takich stron internetowych, jak Shutterstock lub iStockphoto. Royalty-free nie oznacza, \u017ce zdj\u0119cia mog\u0105 by\u0107 po prostu przej\u0119te. W przypadku zdj\u0119\u0107 nale\u017cy zawsze zawrze\u0107 umow\u0119 u\u017cytkowania. Korzystanie z obraz\u00f3w royalty-free jest zazwyczaj ograniczone. Mog\u0105 one by\u0107 w wi\u0119kszo\u015bci przypadk\u00f3w u\u017cywane tylko na prywatnych, ale nie komercyjnych blogach. <\/p>\n<h2>Zachowanie w przypadku problem\u00f3w prawnych<\/h2>\n<p>Ka\u017cdy, kto zosta\u0142 poproszony przez osob\u0119 trzeci\u0105 o usuni\u0119cie zdj\u0119cia z bloga, powinien spe\u0142ni\u0107 to \u017c\u0105danie, je\u015bli prawa do u\u017cytkowania nie istniej\u0105. W wi\u0119kszo\u015bci przypadk\u00f3w autorzy zdj\u0119\u0107 nie chc\u0105 ju\u017c jednak, aby ich zdj\u0119cia zosta\u0142y usuni\u0119te. Cz\u0119sto wzywany jest prawnik, kt\u00f3ry \u017c\u0105da natychmiastowej op\u0142aty za u\u017cytkowanie. Tw\u00f3rca zdj\u0119\u0107 mo\u017ce domaga\u0107 si\u0119 nie tylko nakazu s\u0105dowego, ale r\u00f3wnie\u017c odszkodowania. Roszczenia o odszkodowanie mog\u0105 by\u0107 bardzo wysokie w przypadku komercyjnego wykorzystania zdj\u0119\u0107. Dodatkowo do ju\u017c wysokiego <a href=\"https:\/\/webhosting.de\/pl\/webhosting-wie-viel-darf-es-kosten\/\">Koszty<\/a> zazwyczaj towarzysz\u0105 koszty adwokackie, kt\u00f3re s\u0105 ponoszone w przypadku uzasadnionego ostrze\u017cenia. Wi\u0119kszo\u015b\u0107 operator\u00f3w stron internetowych natychmiast wzywa prawnika, poniewa\u017c ma z\u0142e do\u015bwiadczenia z samodzielnymi kontaktami z osobami naruszaj\u0105cymi prawa autorskie. Wysi\u0142ek administracyjny i ewentualne koszty sk\u0142aniaj\u0105 operator\u00f3w stron internetowych do korzystania z us\u0142ug prawnika. <\/p>\n<h2>Licencjonowanie obraz\u00f3w<\/h2>\n<p>Liczne platformy oferuj\u0105 darmowe zdj\u0119cia do blog\u00f3w. Przed u\u017cyciem zdj\u0119\u0107 nale\u017cy uwa\u017cnie przeczyta\u0107 warunki licencji. Umowy licencyjne zawieraj\u0105 wiele przepis\u00f3w. Nale\u017c\u0105 do nich m.in. pytania o to, kiedy nale\u017cy poda\u0107 nazwisko autora i czy obraz mo\u017ce by\u0107 wykorzystany w kontek\u015bcie ofert handlowych. Niekt\u00f3rzy operatorzy zastrzegaj\u0105, \u017ce obraz mo\u017ce nie by\u0107 edytowany. Operatorom blog\u00f3w zdecydowanie zaleca si\u0119 zapoznanie z warunkami licencji i stosowanie si\u0119 do nich. W przesz\u0142o\u015bci cz\u0119sto pojawia\u0142y si\u0119 ostrze\u017cenia zwi\u0105zane z naruszeniem warunk\u00f3w licencji. Sk\u0142adaj\u0105c deklaracje o zawieszeniu i zaprzestaniu sk\u0142adania wniosk\u00f3w, nale\u017cy pami\u0119ta\u0107, \u017ce by\u0107 mo\u017ce mog\u0105 zosta\u0107 Pa\u0144stwo przyj\u0119ci przez oszust\u00f3w. Zawsze upewnij si\u0119, \u017ce mo\u017cesz udowodni\u0107, \u017ce Tw\u00f3j odpowiednik jest rzeczywi\u015bcie w\u0142a\u015bcicielem praw autorskich. Ka\u017cdy, kto jest oskar\u017cony o korzystanie z materia\u0142\u00f3w chronionych prawem autorskim, powinien zatrudni\u0107 wyspecjalizowanego prawnika, kt\u00f3ry mo\u017ce sprawdzi\u0107 zawiadomienia ostrzegawcze i do\u015b\u0107 szybko zaprzesta\u0107 pisania list\u00f3w. Ka\u017cdy, kto podpisze o\u015bwiadczenie o zawieszeniu i odst\u0105pieniu od umowy, zgadza si\u0119 zap\u0142aci\u0107 kar\u0119 umown\u0105, je\u015bli uzgodnione punkty nie b\u0119d\u0105 przestrzegane. Dlatego te\u017c deklaracje o zawieszeniu i zaprzestaniu powinny by\u0107 zawsze bardzo uwa\u017cnie analizowane. <\/p>\n<h2>Po z\u0142o\u017ceniu o\u015bwiadczenia o umorzeniu post\u0119powania<\/h2>\n<p>Ka\u017cdy, kto podpisze o\u015bwiadczenie o zaprzestaniu dzia\u0142alno\u015bci, powinien upewni\u0107 si\u0119, \u017ce w pe\u0142ni stosuje si\u0119 do powy\u017cszych punkt\u00f3w. Zasadniczo blogerzy musz\u0105 zadba\u0107 o to, aby zdj\u0119cie nie by\u0142o w \u017caden spos\u00f3b publicznie dost\u0119pne. Nie wystarczy, \u017ce zdj\u0119cie zostanie usuni\u0119te z bloga. Musi on by\u0107 r\u00f3wnie\u017c usuni\u0119ty z serwera webhostera. Wi\u0119kszo\u015b\u0107 system\u00f3w zarz\u0105dzania tre\u015bci\u0105 usuwa obraz, ale nie usuwa go automatycznie z serwera WWW, wi\u0119c nale\u017cy to zrobi\u0107 r\u0119cznie przed z\u0142o\u017ceniem deklaracji zaprzestania i zaniechania. Je\u015bli dochodzi si\u0119 odszkodowania, to zazwyczaj opiera si\u0119 ono na \"analogii licencyjnej\". W tym przypadku zak\u0142ada si\u0119 koszty, kt\u00f3re wynika\u0142yby z do\u015bwiadczenia w zakresie normalnego licencjonowania obrazu. Przy okazji: Niekt\u00f3re zdj\u0119cia mog\u0105 by\u0107 u\u017cywane bez licencji. Jest to szczeg\u00f3lnie wa\u017cne w przypadku, gdy zdj\u0119cie jest bardzo stare, pokazuje towary og\u00f3lne lub jest u\u017cywane w ramach prawa do cytowania.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bilder sagen bekanntlich mehr als tausend Worte. Blogs wirken ohne Bilder langweilig und werden erst durch gro\u00dfe und sch\u00f6ne Artikelbilder zu einem Erfolgsrezept. In sozialen Netzwerken klicken Nutzer lieber auf ansprechende Bilder als auf Textlinks. Auch E-Books, Online-Shops und Affiliate Webseiten kommen nicht ohne Bilder aus. Im Idealfall sollten eigene Bilder verwendet werden. Da die 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