{"id":4136,"date":"2020-10-30T22:51:16","date_gmt":"2020-10-30T21:51:16","guid":{"rendered":"https:\/\/webhosting.de\/?p=4136"},"modified":"2025-02-19T18:55:37","modified_gmt":"2025-02-19T17:55:37","slug":"co-to-jest-marketing-afiliacyjny","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/was-ist-affiliate-marketing\/","title":{"rendered":"Czym jest Affiliate Marketing?"},"content":{"rendered":"<p>Termin \"marketing afiliacyjny\" jest znany wi\u0119kszo\u015bci os\u00f3b. Na stronie <a href=\"https:\/\/webhosting.de\/pl\/affilate-theme-von-affiliatemarketing-io-der-einfache-weg-ins-affiliate-marketing\/\">Affiliate<\/a> marketing, reklamodawcy i us\u0142ugodawcy s\u0105 po\u0142\u0105czeni za pomoc\u0105 sieci. Wynagradzanie no\u015bnik\u00f3w reklamy odbywa si\u0119 poprzez r\u00f3\u017cne systemy i mo\u017ce znacznie r\u00f3\u017cni\u0107 si\u0119 od siebie. Wyja\u015bnimy Ci jak dzia\u0142a marketing afiliacyjny i jakie s\u0105 jego szczeg\u00f3lne cechy!<\/p>\n<h2>Czym jest Affiliate Marketing?<\/h2>\n<p>Marketing afiliacyjny to internetowy system sprzeda\u017cy, w kt\u00f3rym strony internetowe s\u0105 wynagradzane prowizj\u0105, je\u015bli umieszczaj\u0105 reklam\u0119 dla dostawcy zewn\u0119trznego. Reklamodawcy udost\u0119pniane s\u0105 r\u00f3\u017cne materia\u0142y reklamowe, kt\u00f3re mog\u0105 by\u0107 umieszczane za pomoc\u0105 poczty elektronicznej lub na stronach internetowych, blogach i sklepach online. Wszystkie systemy partnerskie opieraj\u0105 si\u0119 na zasadzie wyp\u0142acania prowizji za polecenie. Polecenie odbywa si\u0119 poprzez banery reklamowe lub linki, kt\u00f3re opatrzone s\u0105 indywidualnym kodem. Poprzez kod w materiale reklamowym zapisywane s\u0105 informacje, o kt\u00f3rych <a href=\"https:\/\/webhosting.de\/pl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">strona internetowa<\/a> klient zosta\u0142 skierowany. Prowizje s\u0105 wyp\u0142acane za r\u00f3\u017cne rodzaje skierowa\u0144. Wynagradzane s\u0105 nast\u0119puj\u0105ce czynno\u015bci:<\/p>\n<p>\"Click\" - klienci klikaj\u0105 na baner i trafiaj\u0105 do odpowiedniego <a href=\"https:\/\/webhosting.de\/pl\/die-moeglichkeiten-zur-erstellung-einer-homepage\/\">Strona g\u0142\u00f3wna<\/a>.<br \/>\n\"O\u0142owiany\" - Kontakty z wykwalifikowanymi klientami s\u0105 po\u015bredniczone.<br \/>\n\"Sprzeda\u017c\" - Klient zosta\u0142 skierowany i ten klient dokona\u0142 zakupu.<\/p>\n<p>W przeciwie\u0144stwie do tradycyjnych handlowc\u00f3w, afilianci (platformy oferuj\u0105ce banery reklamowe itp.) dzia\u0142aj\u0105 jedynie jako interfejs pomi\u0119dzy sprzedawc\u0105 a reklamodawc\u0105. Oferuje to korzy\u015b\u0107, \u017ce reklamodawca mo\u017ce by\u0107 pewien, \u017ce otrzyma sw\u00f3j doch\u00f3d. Z drugiej strony, sprzedaj\u0105cy mo\u017ce korzysta\u0107 z du\u017cej liczby stron reklamowych, na kt\u00f3rych jego reklamy s\u0105 kierowane do grup docelowych. Gdy tylko u\u017cytkownik kliknie na no\u015bnik reklamy, zostaje on przekierowany na stron\u0119 danego sprzedawcy. Przesy\u0142ane s\u0105 parametry, dzi\u0119ki kt\u00f3rym reklamodawca mo\u017ce by\u0107 jednoznacznie zidentyfikowany. Ta metoda nazywana jest \u015bledzeniem. Dzi\u0119ki cookie trackingowi mo\u017cna \u015bledzi\u0107 i przydziela\u0107 u\u017cytkownik\u00f3w Internetu. Gdy tylko u\u017cytkownik ponownie wywo\u0142a dan\u0105 stron\u0119 internetow\u0105 w p\u00f3\u017aniejszym czasie, jest ona rozpoznawana przez zapisane pliki cookie. Cookie tracking jest najcz\u0119\u015bciej stosowan\u0105 metod\u0105 \u015bledzenia zachowa\u0144 u\u017cytkownik\u00f3w w programach partnerskich. Z regu\u0142y mo\u017cna za\u0142o\u017cy\u0107, \u017ce wyp\u0142acane s\u0105 uczciwe prowizje. Dostawcy produkt\u00f3w i us\u0142ug mog\u0105 sprzedawa\u0107 swoje us\u0142ugi na szerok\u0105 skal\u0119 i korzysta\u0107 z wielu kana\u0142\u00f3w dystrybucji. Prowizje s\u0105 zazwyczaj wyp\u0142acane tylko wtedy, gdy osi\u0105gni\u0119to wymierny sukces lub wygenerowano obr\u00f3t. Strony internetowe z reklamami s\u0105 w niekorzystnej sytuacji, poniewa\u017c musz\u0105 one ponosi\u0107 ryzyko biznesowe dostawcy. W rezultacie, ograniczona przestrze\u0144 reklamowa jest wype\u0142niona reklamami tylko wtedy, gdy wydaje si\u0119 to op\u0142acalne dla reklamodawcy. Wywiera to presj\u0119 na dostawc\u00f3w us\u0142ug partnerskich: musz\u0105 oni znale\u017a\u0107 sprawiedliwe modele wynagradzania i zapewni\u0107 sprawiedliwe wynagrodzenie.<\/p>\n<h2>Uczestnicy system\u00f3w stowarzyszonych<\/h2>\n<p>Systemy partnerskie sk\u0142adaj\u0105 si\u0119 z konstelacji tr\u00f3jk\u0105tnej. Operator systemu partnerskiego jest odpowiedzialny za dostarczanie og\u0142osze\u0144 i prowadzenie portalu mediacyjnego. Operator musi zagwarantowa\u0107 bezb\u0142\u0119dne dzia\u0142anie i przej\u0105\u0107 marketing. Handlowcy oferuj\u0105 swoje produkty i us\u0142ugi w Internecie i dostarczaj\u0105 do systemu partnerskiego banery reklamowe. Ich zadaniem jest wynagrodzenie za reklam\u0119. Partner handlowy umieszcza reklamy na swojej stronie g\u0142\u00f3wnej i otrzymuje prowizj\u0119 za reklamowane produkty.<\/p>\n<h2>Modele kompensacyjne<\/h2>\n<p>P\u0142a\u0107 za klikni\u0119cie<\/p>\n<p>W modelu wynagradzania \"Pay per Click\" za ka\u017cde klikni\u0119cie w mediach reklamowych wyp\u0142acana jest prowizja. Blokady IP zapobiegaj\u0105 oszustwom poprzez wielokrotne klikni\u0119cia. Dzi\u0119ki modelowi Pay per Click, jako\u015b\u0107 przep\u0142ywu odwiedzaj\u0105cych jest trudna do zmierzenia. W ko\u0144cu us\u0142ugodawca prawie nie wie, czy nap\u0142yw odwiedzaj\u0105cych ma jak\u0105\u015b realn\u0105 korzy\u015b\u0107.<\/p>\n<p>P\u0142aci\u0107 za o\u0142\u00f3w<\/p>\n<p>W modelu wynagrodzenia \"Pay per Lead\" prowizja jest wyp\u0142acana tylko wtedy, gdy klient nawi\u0105\u017ce kontakt kwalifikowany. Mo\u017ce to polega\u0107 na przyk\u0142ad na zamawianiu przez klienta materia\u0142\u00f3w reklamowych lub wykonywaniu rozmowy telefonicznej. Metoda \"Pay per Lead\" jest przede wszystkim odpowiednia dla produkt\u00f3w i us\u0142ug, kt\u00f3re wymagaj\u0105 wy\u017cszego poziomu konsultacji. Produkty z\u0142o\u017cone zamawia si\u0119 dopiero po intensywnej konsultacji, dlatego te\u017c nale\u017cy wykluczy\u0107 wynagrodzenie \"pay per sale\".<\/p>\n<p>p\u0142aci\u0107 za sprzeda\u017c<\/p>\n<p>W modelu wynagrodzenia \"Pay per Sell\" prowizja jest wyp\u0142acana, gdy klient generuje sprzeda\u017c. Pierwotnie wynagradzana by\u0142a tylko pierwsza sprzeda\u017c klienta. W mi\u0119dzyczasie wielu dostawc\u00f3w zacz\u0119\u0142o p\u0142aci\u0107 prowizj\u0119 od ca\u0142ej sprzeda\u017cy. Sprzeda\u017c ta jest przyznawana na ca\u0142e \u017cycie lub w okresie od 30 do 90 dni.<\/p>\n<p>P\u0142atno\u015b\u0107 za klikni\u0119cie<\/p>\n<p>W modelu wynagrodzenia \"Pay per Click Out\" prowizja jest wyp\u0142acana w momencie, gdy klient wejdzie na stron\u0119 internetow\u0105 partnera handlowego i kliknie tam inny link.<\/p>\n<p>P\u0142aci\u0107 za link<\/p>\n<p>W modelu wynagradzania \"Pay per Link\" wynagradzana jest czysta zmiana link\u00f3w.<\/p>\n<p>Nowoczesne firmy oferuj\u0105 kombinacje poszczeg\u00f3lnych system\u00f3w wynagrodze\u0144. Cz\u0119sto oferowana jest kombinacja \"Pay per Click\" i \"Pay per Sale\". Rodzaj wynagrodzenia jest decyduj\u0105cym czynnikiem dla reklamodawc\u00f3w. Decyduje on o tym, kt\u00f3re g\u0142\u00f3wne lub podstrony funduszy partnerskich s\u0105 umieszczone. Im bardziej atrakcyjne jest wynagrodzenie, tym wi\u0119ksza jest potencjalna korzy\u015b\u0107 z medi\u00f3w reklamowych.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der Begriff &#8222;Affiliate Marketing&#8220; ist den meisten Personen bekannt. Beim Affiliate Marketing werden \u00fcber ein Netzwerk Werbetreibende und Anbieter von Leistungen zusammengef\u00fchrt. Die Verg\u00fctung der Werbemittel erfolgt \u00fcber verschiedene Systeme und kann sich stark voneinander unterscheiden. Wir kl\u00e4ren Sie \u00fcber die Funktionsweise und besondere Eigenschaften des Affiliate Marketings auf! Was ist Affiliate Marketing? Unter Affiliate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[685,674],"tags":[97],"class_list":["post-4136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-web_hosting","tag-affiliate"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"685","rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"affiliate","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":null,"_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4809","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"mis-on-affiliate-marketing","_trp_automatically_translated_slug_lv":"kas-ir-partneru-marketings","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_da_dk":null,"_trp_automatically_translated_slug_pl_pl":null,"_trp_automatically_translated_slug_es_es":null,"_trp_automatically_translated_slug_hu_hu":null,"_trp_automatically_translated_slug_fi":"what-is-affiliate-marketing","_trp_automatically_translated_slug_ja":"%e3%82%a2%e3%83%95%e3%82%a3%e3%83%aa%e3%82%a8%e3%82%a4%e3%82%bf%e3%83%bc%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af","_trp_automatically_translated_slug_lt_lt":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_elementor_version":null,"_elementor_pro_version":null,"_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_css":null,"_elementor_conditions":null,"_happyaddons_elements_cache":null,"_oembed_75446120c39305f0da0ccd147f6de9cb":null,"_oembed_time_75446120c39305f0da0ccd147f6de9cb":null,"_oembed_3efb2c3e76a18143e7207993a2a6939a":null,"_oembed_time_3efb2c3e76a18143e7207993a2a6939a":null,"_oembed_59808117857ddf57e478a31d79f76e4d":null,"_oembed_time_59808117857ddf57e478a31d79f76e4d":null,"_oembed_965c5b49aa8d22ce37dfb3bde0268600":null,"_oembed_time_965c5b49aa8d22ce37dfb3bde0268600":null,"_oembed_81002f7ee3604f645db4ebcfd1912acf":null,"_oembed_time_81002f7ee3604f645db4ebcfd1912acf":null,"_elementor_screenshot":null,"_oembed_7ea3429961cf98fa85da9747683af827":null,"_oembed_time_7ea3429961cf98fa85da9747683af827":null,"_elementor_controls_usage":null,"_elementor_page_assets":[],"_elementor_screenshot_failed":null,"theplus_transient_widgets":["tp-video-player"],"_eael_custom_js":null,"_wp_old_date":null,"_trp_automatically_translated_slug_it_it":null,"_trp_automatically_translated_slug_pt_pt":null,"_trp_automatically_translated_slug_zh_cn":null,"_trp_automatically_translated_slug_nl_nl":null,"_trp_automatically_translated_slug_pt_br":null,"_trp_automatically_translated_slug_sv_se":null,"rank_math_analytic_object_id":"775","rank_math_internal_links_processed":null,"_trp_automatically_translated_slug_ro_ro":null,"_trp_automatically_translated_slug_sk_sk":null,"_trp_automatically_translated_slug_bg_bg":null,"_trp_automatically_translated_slug_sl_si":null,"litespeed_vpi_list":["webhostinglogo.png"],"litespeed_vpi_list_mobile":["webhostinglogo.png"],"rank_math_seo_score":null,"rank_math_contentai_score":null,"ilj_limitincominglinks":null,"ilj_maxincominglinks":null,"ilj_limitoutgoinglinks":null,"ilj_maxoutgoinglinks":null,"ilj_limitlinksperparagraph":null,"ilj_linksperparagraph":null,"ilj_blacklistdefinition":null,"ilj_linkdefinition":["was ist affiliate marketing?","affiliate"],"_eb_reusable_block_ids":null,"rank_math_focus_keyword":"affiliate","rank_math_og_content_image":null,"_yoast_wpseo_metadesc":"Unter Affiliate Marketing wird ein internetgest\u00fctztes Vertriebssystem verstanden, bei welchem Webseiten mit einer Provision verg\u00fctet werden, wenn diese Werbung f\u00fcr einen Drittanbieter schalten.","_yoast_wpseo_content_score":null,"_yoast_wpseo_focuskeywords":null,"_yoast_wpseo_keywordsynonyms":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"rank_math_description":"Unter Affiliate Marketing wird ein internetgest\u00fctztes Vertriebssystem verstanden, bei welchem Webseiten mit einer Provision verg\u00fctet werden, wenn diese Werbung f\u00fcr einen Drittanbieter schalten.","surfer_last_post_update":null,"surfer_last_post_update_direction":null,"surfer_keywords":null,"surfer_location":null,"surfer_draft_id":null,"surfer_permalink_hash":null,"surfer_scrape_ready":null,"_thumbnail_id":"527","footnotes":null,"_links":{"self":[{"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/posts\/4136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/comments?post=4136"}],"version-history":[{"count":1,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/posts\/4136\/revisions"}],"predecessor-version":[{"id":8470,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/posts\/4136\/revisions\/8470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/media\/527"}],"wp:attachment":[{"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/media?parent=4136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/categories?post=4136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhosting.de\/pl\/wp-json\/wp\/v2\/tags?post=4136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}