{"id":4165,"date":"2020-10-30T22:59:10","date_gmt":"2020-10-30T21:59:10","guid":{"rendered":"https:\/\/webhosting.de\/?p=4165"},"modified":"2020-10-30T22:59:10","modified_gmt":"2020-10-30T21:59:10","slug":"e-mailmarketing-why-shipping-via-mailaccount-not-working","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/emailmarketing-warum-der-versand-ueber-einen-mailaccount-nicht-funktioniert\/","title":{"rendered":"Email marketing: Dlaczego wysy\u0142anie przez konto pocztowe nie dzia\u0142a"},"content":{"rendered":"<h2>Z marketingiem e-mailowym bezpo\u015brednio do Twojej skrzynki pocztowej - czy nie?<\/h2>\n<p>To, czy kampania email marketingowa zako\u0144czy si\u0119 sukcesem, zale\u017cy nie tylko od jej tre\u015bci i tego, co jest w niej oferowane. Je\u015bli jednak poczta nie mo\u017ce dotrze\u0107 do odbiorcy, to najpi\u0119kniejsza tre\u015b\u0107 jest bezu\u017cyteczna. W ko\u0144cu odbiorca mo\u017ce zosta\u0107 klientem tylko wtedy, gdy w og\u00f3le otrzyma ofert\u0119. Ale tam w\u0142a\u015bnie pojawia si\u0119 ochrona przed spamem: Tylko cz\u0119\u015b\u0107 wysy\u0142anych e-maili naprawd\u0119 trafia do skrzynki pocztowej odbiorcy. <\/p>\n<h2>Jak dzia\u0142a test? <\/h2>\n<p>Kiedy mailing jest wysy\u0142any przez dostawc\u0119 us\u0142ug mailingowych lub e-mail marketera, nie dociera bezpo\u015brednio do odbiorcy, ale musi najpierw przej\u015b\u0107 przez szereg etap\u00f3w. Dopiero gdy mailing pomy\u015blnie przejdzie wszystkie kontrole, dociera do skrzynki pocztowej odbiorcy. Jednak ka\u017cdy dostawca, taki jak gmx, gmail lub <a href=\"https:\/\/webhosting.de\/pl\/web-de\/\">web.de<\/a> ka\u017cdy wed\u0142ug w\u0142asnych kryteri\u00f3w, wi\u0119c dok\u0142adny proces jest za ka\u017cdym razem nieco inny. Zasadniczo ka\u017cdy mailing jest sprawdzany zar\u00f3wno po stronie serwera, jak i klienta. Stosowane s\u0105 nast\u0119puj\u0105ce metody sprawdzania: <\/p>\n<h2>Uwierzytelnienie nadawcy i bia\u0142ej listy<\/h2>\n<p>W pierwszym kroku nadawca jest uwierzytelniany za pomoc\u0105 r\u00f3\u017cnych system\u00f3w, takich jak Sender ID, Domain Keys Identified Mail (DKIM) lub Sender Policy Framework (SPF). <a href=\"https:\/\/webhosting.de\/pl\/domain\/\">Domena<\/a> adresu odsy\u0142aj\u0105cego jest analizowany w taki sam spos\u00f3b, jak (wysy\u0142aj\u0105cy) serwer pocztowy. Po identyfikacji, system sprawdza, czy nadawca znajduje si\u0119 na zaufanej bia\u0142ej li\u015bcie i w zwi\u0105zku z tym jest traktowany preferencyjnie. Publiczne bia\u0142e listy, takie jak Certified Senders Alliance (CSA), TrustedDialog i Return Path s\u0105 cz\u0119sto wykorzystywane przez dostawc\u00f3w poczty e-mail do tego celu. Je\u015bli nadawca chce znale\u017a\u0107 si\u0119 na publicznej bia\u0142ej li\u015bcie, musi ujawni\u0107 swoj\u0105 autentyczno\u015b\u0107, a tak\u017ce przyk\u0142ady najlepszych praktyk. Istniej\u0105 jednak dostawcy, kt\u00f3rzy nie wsp\u00f3\u0142pracuj\u0105 z bia\u0142ymi listami, tacy jak Yahoo, AOL czy Hotmail. W przypadku tych dostawc\u00f3w odbiorca mo\u017ce samodzielnie klikn\u0105\u0107 przycisk spamu. Informacje te docieraj\u0105 bezpo\u015brednio do nadawcy za po\u015brednictwem poczty zwrotnej i zapewniaj\u0105, \u017ce odbiorca nie otrzyma wi\u0119cej niechcianej poczty. <\/p>\n<h2>Czarna lista<\/h2>\n<p>Czarne listy, kt\u00f3re mog\u0105 by\u0107 u\u017cywane zar\u00f3wno po stronie serwera, jak i klienta, s\u0142u\u017c\u0105 do filtrowania niechcianych wiadomo\u015bci. Na takiej czarnej li\u015bcie znajduj\u0105 si\u0119 adresy serwer\u00f3w, kt\u00f3re zosta\u0142y sklasyfikowane jako niegodne zaufania. Je\u015bli poczta pochodzi z takiego serwera, jest ona sortowana i odrzucana. Poza publicznymi czarnymi listami, prawie wszyscy dostawcy poczty maj\u0105 swoje w\u0142asne czarne listy. Je\u015bli twoja w\u0142asna domena lub IP znajdzie si\u0119 na takiej czarnej li\u015bcie, powiniene\u015b dzia\u0142a\u0107 szybko. W wi\u0119kszo\u015bci przypadk\u00f3w wpis mo\u017ce by\u0107 usuni\u0119ty z uzasadnieniem lub za op\u0142at\u0105. <\/p>\n<h2>Dobra reputacja<\/h2>\n<p>Czy poczta zosta\u0142a dostarczona lub <a href=\"https:\/\/webhosting.de\/pl\/srs-mit-postfix-unter-centos\/\">Spam<\/a> zidentyfikowany zale\u017cy od reputacji nadawcy. Jest to okre\u015blane poprzez \"Sender Score\", kt\u00f3ry s\u0142u\u017cy jako wska\u017anik jako\u015bci komunikacji i ocenia mi\u0119dzy innymi prawdopodobie\u0144stwo dostarczenia. W skali od 0 do 100 reputacja jest oceniana przede wszystkim na podstawie tego, ilu odbiorc\u00f3w zaklasyfikowa\u0142o ju\u017c te przesy\u0142ki jako spam. Je\u015bli adres e-mail nie mo\u017ce by\u0107 osi\u0105gni\u0119ty, ma to r\u00f3wnie\u017c negatywny wp\u0142yw na reputacj\u0119. Je\u015bli nadawca wy\u015ble maila na tzw. spam trap (s\u0105 to specjalne adresy pocztowe, kt\u00f3re s\u0142u\u017c\u0105 jako pu\u0142apki na spam), to spada r\u00f3wnie\u017c wynik nadawcy. Je\u015bli jest do\u015b\u0107 niska, poczta mo\u017ce nie zosta\u0107 dostarczona. Na przyk\u0142ad Sender Score powy\u017cej 80 punkt\u00f3w zapewnia, \u017ce przesy\u0142ki s\u0105 dostarczane do co najmniej 85 procent adresat\u00f3w. Dodatkowo do okre\u015blenia reputacji stosuje si\u0119 greylisting i throttling. Throttling s\u0142u\u017cy do ograniczenia liczby wiadomo\u015bci e-mail, kt\u00f3re s\u0105 wysy\u0142ane przez jednego nadawc\u0119 codziennie lub w innym okre\u015blonym czasie. W przypadku przekroczenia limitu ro\u015bnie ryzyko, \u017ce nadawca zostanie sklasyfikowany jako spamer. Tre\u015b\u0107 mailingu r\u00f3wnie\u017c mo\u017ce odgrywa\u0107 rol\u0119 w dostarczalno\u015bci. Je\u015bli kontrole po stronie serwera wypadn\u0105 pozytywnie, poczta zostaje dostarczona i mo\u017ce zosta\u0107 pobrana przez klienta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit E-Mail-Marketing direkt ins Postfach &#8211; oder nicht? Ob eine E-Mail-Marketing-Kampagne erfolgreich ist, h\u00e4ngt nicht nur von ihrem Inhalt ab und dem, was in ihr angeboten wird. Kann die Mail den Empf\u00e4nger allerdings nicht erreichen, nutzt der sch\u00f6nste Inhalt nichts. Schlie\u00dflich kann ein Empf\u00e4nger nur dann zum Kunden werden, wenn er das Angebot \u00fcberhaupt erh\u00e4lt. 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