{"id":4248,"date":"2020-10-30T20:19:40","date_gmt":"2020-10-30T19:19:40","guid":{"rendered":"https:\/\/webhosting.de\/yoast-analytics-fuer-wordpress\/"},"modified":"2020-10-30T20:19:40","modified_gmt":"2020-10-30T19:19:40","slug":"yoast-analitics-for-wordpress","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/yoast-analytics-fuer-wordpress\/","title":{"rendered":"Analityka Yoast dla WordPressa"},"content":{"rendered":"<p>\u017beby <a href=\"https:\/\/webhosting.de\/pl\/5-gruende-eine-website-zu-erstellen\/\">strona internetowa<\/a> Aby trwale zoptymalizowa\u0107 stron\u0119 pod k\u0105tem potrzeb odwiedzaj\u0105cych, konieczna jest analiza przep\u0142yw\u00f3w odwiedzaj\u0105cych. Istnieje du\u017cy wyb\u00f3r p\u0142atnych i darmowych narz\u0119dzi do tego celu. Prawdopodobnie najbardziej znanym i najcz\u0119\u015bciej u\u017cywanym narz\u0119dziem analitycznym jest Google Analytics. Dzi\u0119ki Google Analytics dowiesz si\u0119, w jaki spos\u00f3b odwiedzaj\u0105cy trafiaj\u0105 na Twoj\u0105 stron\u0119 i jak z ni\u0105 wsp\u00f3\u0142dzia\u0142aj\u0105. Opr\u00f3cz prostych analiz, takich jak \"Liczba sesji w dniu X\" czy \"\u015aredni czas wizyty\", mo\u017cna odczyta\u0107 wiele innych metryk. W ten spos\u00f3b analiza mo\u017ce by\u0107 bardzo indywidualnie ukierunkowana. Ostatecznie, sus te <a href=\"https:\/\/webhosting.de\/pl\/personenbezogene-daten-sozialen-netzwerken\/\">Dane<\/a> podejmowa\u0107 niezb\u0119dne dzia\u0142ania w celu optymalizacji strony internetowej i u\u017cyteczno\u015bci. Ale do\u015b\u0107 o Google Analytics - w dalszej cz\u0119\u015bci dowiesz si\u0119 jak mo\u017cesz zintegrowa\u0107 Google Analytics ze swoim blogiem WordPress. I mo\u017cesz to zrobi\u0107 bez \u017cadnej wiedzy programistycznej za pomoc\u0105 praktycznej wtyczki WordPress.<\/p>\n<p>Google Analytics dla blog\u00f3w WordPressa<\/p>\n<p>Aby korzysta\u0107 z Google Analytics na stronie internetowej, konieczna jest weryfikacja strony. Ponadto na stronie musi by\u0107 zaimplementowany tak zwany kod \u015bledzenia, aby mo\u017cliwe by\u0142o ci\u0105g\u0142e przesy\u0142anie danych o ruchu do Google Analytics. Te dwa punkty mog\u0105 by\u0107 w pewnych okoliczno\u015bciach nieco czasoch\u0142onne, poniewa\u017c odpowiednie dzia\u0142ania musz\u0105 by\u0107 wykonywane r\u0119cznie. Aby to u\u0142atwi\u0107 i przyspieszy\u0107, mo\u017cesz skorzysta\u0107 z jednej z wielu wtyczek WordPressa. Poni\u017cej przedstawiono wtyczk\u0119 Yoast Analytics Plugin.<\/p>\n<p>Wtyczka Yoast Analytics Plugin<\/p>\n<p>Poniewa\u017c Yoast Analytics wykonuje wszystkie te zadania ca\u0142kowicie automatycznie. Aby wtyczka by\u0142a aktywna, wystarczy wprowadzi\u0107 tylko ID konta Google Analytics. I to wszystko. Od tej pory konto jest weryfikowane i aktywowane jest \u015bledzenie. Wszechstronna, praktyczna rzecz - szczeg\u00f3lnie dla niedo\u015bwiadczonych u\u017cytkownik\u00f3w WordPressa. Kolejn\u0105 zalet\u0105 jest to, \u017ce wtyczka automatycznie aktualizuje kod \u015bledzenia, gdy tylko pojawi si\u0119 nowa wersja, tak jak ostatnio zrobiono to z Universal Analytics.<\/p>\n<p>Instalacja i konfiguracja wtyczki<\/p>\n<p>Zaloguj si\u0119 do <a href=\"https:\/\/webhosting.de\/pl\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a> i wybierz punkt menu \"Wtyczki\". Otwiera to przegl\u0105d wszystkich zainstalowanych wtyczek - zar\u00f3wno dezaktywowanych, jak i aktywowanych. U g\u00f3ry po prawej stronie znajdziesz przycisk \"Zainstaluj\". Tutaj wpisujemy \"Yoast Google Analytics\". Z regu\u0142y pierwszy wy\u015bwietlony wynik jest prawid\u0142owy. Zainstaluj wtyczk\u0119, a nast\u0119pnie aktywuj j\u0105.<\/p>\n<p>W przegl\u0105dzie wtyczek znajdziesz r\u00f3wnie\u017c ustawienia dla wtyczki Google Analytics by Yoast. W ustawieniach og\u00f3lnych nale\u017cy zaznaczy\u0107 opcj\u0119 \"Wprowad\u017a r\u0119cznie UA\". Tutaj wprowadzisz sw\u00f3j identyfikator konta Google Analytics. Identyfikator konta mo\u017cna znale\u017a\u0107 w administracji Google Analytics. Je\u015bli nie posiadasz jeszcze konta Google Analytics, mo\u017cesz zarejestrowa\u0107 si\u0119 pod adresem http:\/\/www.google.com\/analytics\/.<\/p>\n<p>Po wprowadzeniu identyfikatora konta w ustawieniach wtyczki, po prostu zapisz.<\/p>\n<p>Gotowy!<\/p>\n<p>Teraz mo\u017cesz korzysta\u0107 z Google Analytics na swoim blogu WordPress. Wa\u017cne jest r\u00f3wnie\u017c, aby wiedzie\u0107, \u017ce w Niemczech istniej\u0105 stosunkowo z\u0142o\u017cone wytyczne dotycz\u0105ce ochrony danych. Mi\u0119dzy innymi, adresy IP odwiedzaj\u0105cych powinny by\u0107 anonimizowane. Mo\u017cna to zrobi\u0107 za pomoc\u0105 dodatkowej linii w kodzie \u015bledzenia. Odpowiedni\u0105 opcj\u0119 mo\u017cna znale\u017a\u0107 w ustawieniach wtyczki - dzi\u0119ki temu nie trzeba r\u0119cznie dostosowywa\u0107 kodu \u015bledzenia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Damit die Website nachhaltig auf die Bed\u00fcrfnisse der Besucher optimiert werden kann, ist es unerl\u00e4sslich, die Besucherstr\u00f6me zu analysieren. Dazu gibt es eine gro\u00dfe Auswahl an kostenpflichtigen als auch kostenlosen Tools. Das wohl bekannteste und meist verbreitete Analyse-Tool ist Google Analytics. Mit Google Analytics lernen Sie zu verstehen, wie die Besucher auf Ihre Website finden 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