{"id":4333,"date":"2020-10-30T21:15:15","date_gmt":"2020-10-30T20:15:15","guid":{"rendered":"https:\/\/webhosting.de\/?p=4333"},"modified":"2020-11-03T21:43:26","modified_gmt":"2020-11-03T20:43:26","slug":"seo-for-wordpress-pictures-operativa-guide","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/seo-fuer-wordpress-bilder-betreiben-anleitung\/","title":{"rendered":"Do SEO dla obraz\u00f3w WordPressa"},"content":{"rendered":"<p>Wyszukiwarka zoptymalizowana <a href=\"https:\/\/webhosting.de\/pl\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a> Pliki graficzne nie tylko d\u0105\u017c\u0105 do osi\u0105gni\u0119cia jak najlepszej pozycji w wyszukiwarce Google Image Search, ale r\u00f3wnie\u017c do zwi\u0119kszenia widoczno\u015bci stworzonego przez siebie serwisu. <a href=\"https:\/\/webhosting.de\/pl\/5-gruende-eine-website-zu-erstellen\/\">strona internetowa<\/a>. Ale jak wyszukiwarka rozpoznaje Twoje zdj\u0119cia jako znacz\u0105c\u0105 cz\u0119\u015b\u0107 tre\u015bci? W tym tutorialu dowiesz si\u0119 jak optymalnie zaprojektowa\u0107 aspekty formalne i merytoryczne strony pod k\u0105tem optymalizacji dla wyszukiwarek.<\/p>\n<h2>Formalna lista kontrolna SEO obraz\u00f3w WordPressa<\/h2>\n<p>Po pierwsze, wa\u017cn\u0105 rol\u0119 odgrywa nazwa pliku Twojego obrazu. Wybrane przez Ciebie s\u0142owo kluczowe powinno pojawi\u0107 si\u0119 r\u00f3wnie\u017c tutaj, poniewa\u017c wyszukiwarki Google znajd\u0105 Twoje zdj\u0119cie lub stron\u0119 internetow\u0105 za po\u015brednictwem tego terminu. NIE nazywaj swojego zdj\u0119cia \"bild1-150\u00d7150px.jpg\", a raczej zgodnie z jego tre\u015bci\u0105, np. \"herbst 2010- kastanie.jpg\".<br \/>\nU\u017cywaj ma\u0142ych liter, cyfr i my\u015blnik\u00f3w, ale unikaj umlaut\u00f3w, poniewa\u017c mo\u017ce to utrudnia\u0107 wyszukiwanie w przegl\u0105darce, a Twoje obrazy mog\u0105 nie by\u0107 wy\u015bwietlane.<br \/>\nOpr\u00f3cz nazwy pliku nale\u017cy r\u00f3wnie\u017c dostosowa\u0107 jego rozmiar, poniewa\u017c obrazy w oryginalnym rozmiarze spowalniaj\u0105 szybko\u015b\u0107 dzia\u0142ania strony, a tym samym s\u0105 negatywne dla wra\u017cenia u\u017cytkownika. Tak wi\u0119c u\u017cyj programu do edycji obraz\u00f3w, takiego jak \"Paint\" i ustaw optymalny wsp\u00f3\u0142czynnik proporcji 4:3 w formacie poziomym i d\u0142ugo\u015b\u0107 kraw\u0119dzi co najmniej 300 pikseli. Je\u015bli na swojej stronie internetowej umie\u015bcisz kilka obraz\u00f3w, upewnij si\u0119, \u017ce formaty s\u0105 dobrze wymieszane.<br \/>\nWi\u0119c, przejd\u017amy do tytu\u0142u obrazu. S\u0142u\u017cy on jako tytu\u0142 obrazu i powinien by\u0107 sformu\u0142owany jako s\u0142owo kluczowe, np. \"kasztanowiec\". W WordPressie pojawia si\u0119 to nie tylko na li\u015bcie medi\u00f3w w backendzie, ale tak\u017ce na tzw. stronach za\u0142\u0105cznik\u00f3w w froncie.<br \/>\nInformacje o obrazie pochodz\u0105 z napisu, kt\u00f3ry pojawia si\u0119 jako napis pod ka\u017cdym obrazem.<\/p>\n<h2>Opcje specjalne: Atrybut Alt<\/h2>\n<p>Za pomoc\u0105 WordPressa mo\u017cna r\u00f3wnie\u017c stworzy\u0107 alternatywny tekst (alt- atrybut), kt\u00f3ry powinien zawiera\u0107 informacje o danym elemencie na obrazku i pojawia\u0107 si\u0119 tylko w kodzie \u017ar\u00f3d\u0142owym strony. Kod \u017ar\u00f3d\u0142owy s\u0142u\u017cy r\u00f3wnie\u017c jako dost\u0119pno\u015b\u0107 dla os\u00f3b z wadami wzroku, kt\u00f3re nadal mog\u0105 zrozumie\u0107 tre\u015b\u0107 obrazu.<\/p>\n<p><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/tie.png\"><img decoding=\"async\" class=\"wp-image-2021 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/tie.png\" alt=\"Wi\u0105zanie\" width=\"163\" height=\"163\"><\/a><br \/>\nWa\u017cne szczeg\u00f3\u0142y znajduj\u0105 si\u0119 jednak tylko w opisie, kt\u00f3ry powinien zawiera\u0107 informacje na temat nast\u0119puj\u0105cych pyta\u0144: Co jest na zdj\u0119ciu? Jakie jest przes\u0142anie tego obrazu?<br \/>\nPonadto WordPress oferuje mo\u017cliwo\u015b\u0107 utworzenia podkatalogu dla obraz\u00f3w za pomoc\u0105 wtyczki \"NextGen\". Tutaj na pewno nale\u017cy r\u00f3wnie\u017c u\u017cy\u0107 s\u0142owa kluczowego, kt\u00f3re zwi\u0119ksza szanse na szybsze pojawienie si\u0119 w wyszukiwarce.<\/p>\n<h3>Aspekty merytoryczne SEO dla obraz\u00f3w WordPressa<\/h3>\n<p>Celem integracji obrazu w WordPressie jest zapewnienie optymalnej obs\u0142ugi tre\u015bci strony internetowej. Z t\u0105 my\u015bl\u0105 twoja grupa docelowa powinna by\u0107 na pierwszym miejscu.<br \/>\nDo kogo chcesz dotrze\u0107 przez jakie informacje? Jakie korzy\u015bci p\u0142yn\u0105 dla czytelnika z Twojej strony internetowej? Wa\u017cne jest, aby Twoje obrazy dodawa\u0142y warto\u015bci czytelnikowi i wzbogaca\u0142y tekst.<br \/>\nAby osi\u0105gn\u0105\u0107 niezapomniany efekt w Twojej grupie docelowej, a <strong>wyra\u017anie widoczna zawarto\u015b\u0107 obrazu<\/strong> kt\u00f3re gwarantuj\u0105 Pa\u0144stwo poprzez aspekty opisane powy\u017cej.<br \/>\nW celu przekazania silnego przekazu emocjonalnego, przes\u0142anie obrazu powinno by\u0107 jasno przedstawione. Czy motywacja jest przekazywana? Czy chodzi o wyra\u017canie emocji?<br \/>\nW tym przypadku wa\u017cne jest, aby tre\u015b\u0107 Twojego obrazu by\u0142a przedstawiona jak najbardziej realistycznie, poniewa\u017c tylko to b\u0119dzie mia\u0142o autentyczny wp\u0142yw na czytelnika.<br \/>\nPomocna mo\u017ce by\u0107 r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 por\u00f3wnania si\u0119 z konkursem poprzez wpisanie w\u0142asnego <a href=\"https:\/\/webhosting.de\/pl\/keywords\/\">S\u0142owa kluczowe<\/a> w wyszukiwarce, i zobaczy\u0107, jak inni wdro\u017cyli ten pomys\u0142. Spr\u00f3buj wype\u0142ni\u0107 aspekty formalne pewn\u0105 doz\u0105 kreatywno\u015bci i nada\u0107 swoim zdj\u0119ciom nieod\u0142\u0105czn\u0105 warto\u015b\u0107.<br \/>\nTeraz nic nie powinno sta\u0107 na przeszkodzie realizacji SEO plik\u00f3w graficznych WordPressa!<\/p>","protected":false},"excerpt":{"rendered":"<p>Suchmaschinen-optimierte WordPress Bilddateien verfolgen nicht nur das Ziel eines bestm\u00f6glichen Rankings bei der Google Bildersuche, sondern auch die Steigerung der Sichtbarkeit der erstellten Website. Doch wie erkennt die Suchmaschine Ihre Bilder als sinnvollen Teil der Inhalte? In dieser Anleitung lernen Sie, wie Sie formale und inhaltliche Aspekte f\u00fcr die Suchmaschinenoptimierung optimal gestalten k\u00f6nnen. Formale Checkliste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[73,12,51],"class_list":["post-4333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bilder","tag-seo","tag-wordpress"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"820","rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":"820","rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":"1604436206:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4880","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"seo-for-wordpress-pildid-toeoejuhend","_trp_automatically_translated_slug_lv":"seo-for-wordpress-pictures-operate-guide","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_da_dk":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