{"id":4334,"date":"2020-10-30T21:41:26","date_gmt":"2020-10-30T20:41:26","guid":{"rendered":"https:\/\/webhosting.de\/?p=4334"},"modified":"2020-10-30T21:41:26","modified_gmt":"2020-10-30T20:41:26","slug":"google-analityka-i-optymalizacja-pod-katem-wyszukiwarek-internetowych","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/google-analytics-und-die-suchmaschinenoptimierung\/","title":{"rendered":"Google Analytics i optymalizacja pod k\u0105tem wyszukiwarek internetowych"},"content":{"rendered":"<p>Wed\u0142ug statystyk, co drugi operator strony internetowej w Niemczech korzysta z narz\u0119dzia do analizy stron internetowych Google Analytics. Google <a href=\"https:\/\/webhosting.de\/pl\/so-gehts-google-analitics-in-wordpress-integracja-i-anonimowosc\/\">Analityka<\/a> jest narz\u0119dziem, kt\u00f3re oferuje szeroki wachlarz mo\u017cliwo\u015bci tworzenia twoich <a href=\"https:\/\/webhosting.de\/pl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">strona internetowa<\/a> aby doprowadzi\u0107 go do stanu u\u017cywalno\u015bci. Dla sprzedawc\u00f3w internetowych interesuj\u0105ce s\u0105 mo\u017cliwo\u015bci \u0142\u0105czenia z AdSense, Google AdWords i Search Console. Cz\u0119sto wa\u017cne jest, aby wiedzie\u0107, sk\u0105d pochodz\u0105 klienci i co im si\u0119 podoba na stronie. W wi\u0119kszo\u015bci przypadk\u00f3w, na przyk\u0142ad, jest prawie niemo\u017cliwe, aby dowiedzie\u0107 si\u0119, dlaczego zam\u00f3wienie nie zosta\u0142o z\u0142o\u017cone. Albo obroty powinny stale rosn\u0105\u0107, a wsp\u00f3\u0142czynnik konwersji jest zbyt niski. Za pomoc\u0105 narz\u0119dzi Google Analytics mo\u017cna zoptymalizowa\u0107 odpowiedni\u0105 ofert\u0119, kampanie marketingowe, a tak\u017ce zmierzy\u0107 sukces reklamy za pomoc\u0105 Google Analytics.<\/p>\n<h2>Zaloguj si\u0119<\/h2>\n<p>Kiedy zalogujesz si\u0119 po raz pierwszy, zobaczysz pulpit nawigacyjny. Tutaj uzyskasz wszystkie informacje na temat ods\u0142on, czasu trwania sesji czy u\u017cytkownik\u00f3w. Masz r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 otrzymywania cotygodniowego raportu za po\u015brednictwem pulpitu nawigacyjnego. W ten spos\u00f3b zawsze masz wgl\u0105d w to, co si\u0119 dzieje. Najcz\u0119\u015bciej u\u017cywane raporty mo\u017cna zapisa\u0107 w rubryce \"Skr\u00f3ty\". Szybki dost\u0119p do tych <a href=\"https:\/\/webhosting.de\/pl\/personenbezogene-daten-sozialen-netzwerken\/\">Dane<\/a> jest przez bezproblemowe.<\/p>\n<h3>Wydarzenia radarowe<\/h3>\n<p>W punkcie menu \"Zdarzenia radarowe\" mo\u017cna zapozna\u0107 si\u0119 z dzia\u0142aniami klient\u00f3w. Przegl\u0105d ten mo\u017cna podzieli\u0107 na codzienne, tygodniowe lub miesi\u0119czne czynno\u015bci. Pozwala to okre\u015bli\u0107, czy ruch zosta\u0142 utracony lub czy czas odwiedzin si\u0119 zwi\u0119kszy\u0142.<br \/>\nIle os\u00f3b odwiedza obecnie Twoj\u0105 stron\u0119, mo\u017cesz sprawdzi\u0107 w punkcie menu \"Czas rzeczywisty\". To samo odnosi si\u0119 do ods\u0142on strony i odpowiedniej lokalizacji.<\/p>\n<h3>Grupa docelowa<\/h3>\n<p>Wi\u0119cej informacji o Twoich u\u017cytkownikach znajdziesz w punkcie menu \"Grupa docelowa\". Tutaj mo\u017cesz zobaczy\u0107 graficznie, wra\u017cenia strony, u\u017cytkownik\u00f3w, sesje, czas trwania sesji i wsp\u00f3\u0142czynnik odbicia. Mo\u017cesz r\u00f3wnie\u017c dowiedzie\u0107 si\u0119 o zachowaniu i zainteresowaniach u\u017cytkownik\u00f3w. Mo\u017cesz r\u00f3wnie\u017c dowiedzie\u0107 si\u0119, ile os\u00f3b odwiedza Twoj\u0105 stron\u0119 internetow\u0105 za pomoc\u0105 smartfona, komputera stacjonarnego lub tabletu. To daje ci informacje dotycz\u0105ce <a href=\"https:\/\/webhosting.de\/pl\/responsive-design-und-suchmaschinenoptimierung\/\">Odpowiadaj\u0105cy<\/a> projekty twojej strony internetowej.<\/p>\n<h3>Nabycie<\/h3>\n<p>Z pewno\u015bci\u0105 ciekawe jest r\u00f3wnie\u017c to, w jaki spos\u00f3b odwiedzaj\u0105cy weszli na Twoj\u0105 stron\u0119. Punkt menu \"Przej\u0119cie\" informuje o tym, czy nast\u0105pi\u0142o ono poprzez bezpo\u015brednie wprowadzenie danych, czy poprzez media spo\u0142eczno\u015bciowe. Sensowne jest regularne korzystanie z tego obszaru.<\/p>\n<h3>Prowadzenie<\/h3>\n<p>Informacje o akcjach i egzekucjach Twoich go\u015bci znajduj\u0105 si\u0119 w sekcji \"Zachowanie\". Przep\u0142yw zachowa\u0144 jest tu wy\u015bwietlany graficznie. W sekcji \"Zachowanie\" pod punktem menu \"Zawarto\u015b\u0107 strony internetowej\" w przep\u0142ywie zachowa\u0144, otrzymuj\u0105 Pa\u0144stwo informacje o ods\u0142onach strony i wsp\u00f3\u0142czynniku odbicia. Jednocze\u015bnie wy\u015bwietlany jest czas wizyty i warto\u015b\u0107 strony. Ponadto, pod nag\u0142\u00f3wkiem \"Zachowanie\" znajduje si\u0119 analiza na stronie. Jest to interesuj\u0105ce, je\u015bli regularnie aktualizujesz swoj\u0105 stron\u0119 g\u0142\u00f3wn\u0105. Tutaj mo\u017cna zobaczy\u0107 w procentach, ile os\u00f3b kliknie kt\u00f3ry przycisk, a tak\u017ce na kt\u00f3ry przycisk kliknie na podstronie. Dzi\u0119ki temu mo\u017cesz zobaczy\u0107, gdzie znajduje si\u0119 g\u0142\u00f3wna cz\u0119\u015b\u0107 Twojej strony internetowej. Nie musisz jednak przeprowadza\u0107 tu cotygodniowej kontroli.<\/p>\n<h3>Konwersje<\/h3>\n<p>W zak\u0142adce \"Konwersje\" masz mo\u017cliwo\u015b\u0107 zdefiniowania indywidualnych cel\u00f3w. Mo\u017cna to r\u00f3wnie\u017c zmierzy\u0107 za pomoc\u0105 kampanii reklamowych. Tutaj mo\u017cna r\u00f3wnie\u017c zmierzy\u0107 sukces pobierania plik\u00f3w lub rejestracji na newsletter. Je\u015bli prowadzisz sklep internetowy, podfolder E-Commerce jest dla Ciebie szczeg\u00f3lnie interesuj\u0105cy.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher 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