{"id":4335,"date":"2020-10-30T22:08:46","date_gmt":"2020-10-30T21:08:46","guid":{"rendered":"https:\/\/webhosting.de\/?p=4335"},"modified":"2020-10-30T22:08:46","modified_gmt":"2020-10-30T21:08:46","slug":"so-gehts-google-analitics-in-wordpress-integracja-i-anonimowosc","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/so-gehts-google-analytics-in-wordpress-einbinden-und-anonymisieren\/","title":{"rendered":"Prosz\u0119 bardzo: Zintegruj Google Analytics z WordPressem i zr\u00f3b go anonimowym!"},"content":{"rendered":"<p>Aby zmierzy\u0107 sukces oferty WordPressa, wskazane jest zintegrowanie w tym celu Google Analytics. Nawet dla mniej do\u015bwiadczonych u\u017cytkownik\u00f3w, wdro\u017cenie Google Analytics w ich w\u0142asnym projekcie WordPressa nie stanowi wielkiego problemu. Ale s\u0105 jeszcze pewne rzeczy do rozwa\u017cenia. Obejmuj\u0105 one wymogi prawne w zakresie ochrony danych.<\/p>\n<h2>Co to jest Google Analytics?<\/h2>\n<p>Google\u00a0<a href=\"https:\/\/webhosting.de\/pl\/googly-analityka-korzysci-wynikajace-z-zastosowania\/\">Analityka<\/a> to us\u0142uga analityki internetowej, kt\u00f3ra analizuje ruch w sieci <a href=\"https:\/\/webhosting.de\/pl\/5-gruende-eine-website-zu-erstellen\/\">strona internetowa<\/a> \u015bcie\u017cki i zapisy. Umo\u017cliwia to analiz\u0119 zachowa\u0144 os\u00f3b odwiedzaj\u0105cych stron\u0119 internetow\u0105. Poniewa\u017c podawane jest pochodzenie odwiedzaj\u0105cych - przez linki bezpo\u015brednie lub wyszukiwarki - oraz czas, jaki sp\u0119dzaj\u0105 na poszczeg\u00f3lnych stronach, mo\u017cna oceni\u0107, w jaki spos\u00f3b tre\u015b\u0107 jest odbierana. W ten spos\u00f3b mo\u017cna monitorowa\u0107 sukces kampanii reklamowych.<\/p>\n<p>Google oferuje swoje us\u0142ugi zgodnie z modelem Freemium. Podstawowa funkcjonalno\u015b\u0107 us\u0142ugi analizy internetowej mo\u017ce by\u0107 zatem wykorzystywana bezp\u0142atnie, ale za korzystanie z funkcji Premium wymagana jest op\u0142ata. Dzi\u0119ki tej strategii cenowej Google uda\u0142o si\u0119 uczyni\u0107 z Google Analytics najpowszechniej stosowan\u0105 obecnie w Internecie us\u0142ug\u0119 analityki internetowej. Udzia\u0142 w rynku wynosi obecnie oko\u0142o 50 %.<\/p>\n<p><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2006 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\" alt=\"Pieni\u0105dze\" width=\"257\" height=\"257\" \/><\/a><\/p>\n<h3>Google , Google Analytics i ochrona danych<\/h3>\n<p>Przed rozpocz\u0119ciem korzystania z Google Analytics nale\u017cy koniecznie zapozna\u0107 si\u0119 z odpowiednimi kwestiami dotycz\u0105cymi ochrony danych. Wszak\u017ce Google Analytics jest w stanie zarejestrowa\u0107 kompletne adresy IP, kt\u00f3re s\u0105 nast\u0119pnie przekazywane w ca\u0142o\u015bci na serwery Google w USA i tam przechowywane. W ten spos\u00f3b Google ma mo\u017cliwo\u015b\u0107 monitorowania du\u017cych cz\u0119\u015bci Internetu po prostu oferuj\u0105c bezp\u0142atne korzystanie z Google Analytics.<\/p>\n<p>Dlatego te\u017c \"mo\u017ce\" by\u0107 oczywi\u015bcie mo\u017cliwe, \u017ce adresy IP maj\u0105 by\u0107 oceniane jako dane osobowe w rozumieniu \u00a7 3 BDSG. W tym przypadku przechowywanie danych by\u0142oby niedopuszczalne w \u015bwietle prawa o ochronie danych.<\/p>\n<p>Skutki tego dla ochrony danych s\u0105 nadal przedmiotem dyskusji. Nale\u017cy jednak pami\u0119ta\u0107, \u017ce ryzyko prawne dla u\u017cytkownika Google Analytics nie zosta\u0142o ostatecznie wyeliminowane. W ka\u017cdym przypadku nale\u017cy upewni\u0107 si\u0119, \u017ce Google Analytics nie przechowuje pe\u0142nego adresu IP we w\u0142asnym projekcie WordPressa. Przy zastosowaniu opcjonalnego rozszerzenia kodu \"anonymizeIp\", za pomoc\u0105 kt\u00f3rego filtrowane s\u0105 ostatnie 8 bit\u00f3w adresu IP, uzyskuje si\u0119 co najmniej wymagan\u0105 przez prawo ochrony danych anonimizacj\u0119 (maskowanie IP).<\/p>\n<p>Ponadto, nie nale\u017cy zapomina\u0107, \u017ce wyposa\u017caj\u0105c swoje w\u0142asne <a href=\"https:\/\/webhosting.de\/pl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">strona internetowa<\/a> z Google Analytics, aby dostarczy\u0107 odpowiednie o\u015bwiadczenie o ochronie danych. W przypadku u\u017cycia zgodnego z prawem, nale\u017cy wskaza\u0107 tutaj prawo do sprzeciwu danej osoby.<\/p>\n<h3>Strategie integracji Google Analytics z w\u0142asnym projektem WordPressa<\/h3>\n<p>W celu zaprezentowania w\u0142asnego projektu mo\u017cna sobie wyobrazi\u0107 w zasadzie dwa rozwi\u0105zania. Implementacja za pomoc\u0105 wtyczki lub implementacja kodu. Odpowiednie darmowe wtyczki s\u0105 dost\u0119pne w du\u017cej ilo\u015bci w sieci, o czym \u015bwiadczy wizyta w katalogu wtyczek pod adresem <a href=\"https:\/\/webhosting.de\/pl\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a>.com pokazuje. R\u0119czne wprowadzenie kodu \u015bledzenia do Google Analytics jest nieco bardziej czasoch\u0142onne, ale r\u00f3wnie\u017c wykonalne. Ten - cho\u0107 niewielki - wysi\u0142ek raczej nie b\u0119dzie op\u0142acalny w du\u017cej liczbie przypadk\u00f3w.<\/p>\n<p>Dla kompletno\u015bci nale\u017cy wspomnie\u0107 o rozwi\u0105zaniu za pomoc\u0105 wtyczki, \u017ce - podobnie jak wszystkie wtyczki WordPressa - jest ona dost\u0119pna tylko dla samowystarczalnych stron WordPressa. Wi\u0119c je\u015bli jeszcze tego nie zrobi\u0142e\u015b, musisz prze\u0142\u0105czy\u0107 si\u0119 z WordPress.com na WordPress.org podczas u\u017cywania wtyczek.<\/p>\n<p>Jak to zrobi\u0107: Za\u0142o\u017cenie konta dla Google Analytics i wdro\u017cenie wtyczki MonsterInsights<\/p>\n<p>A) Je\u015bli nie s\u0105 jeszcze dost\u0119pne, najpierw za\u0142\u00f3\u017c konto w Google Analytics:<\/p>\n<p>1. wywo\u0142anie: google.com\/analytics<br \/>\n2. klikn\u0105\u0107 prawym g\u00f3rnym rogiem: \"Zaloguj si\u0119<br \/>\n3. post\u0119powa\u0107 zgodnie z instrukcjami wy\u015bwietlanymi na ekranie<\/p>\n<p>B) Je\u015bli jeszcze go nie posiadasz, najpierw dodaj uprawnienia do edycji do swojego konta Google Analytics:<\/p>\n<p>1. po\u0142\u0105czenie: google.com\/analytics\/web\/#home\/<br \/>\n2. wybierz (Tab): Zarz\u0105dzaj<br \/>\n3. u\u017cy\u0107 menu w kolumnie \"KONTO\", aby wybra\u0107 konto, kt\u00f3re ma by\u0107 przypisane do uprawnienia do edycji (w\u0142a\u015bciwo\u015bci)<br \/>\n4. wybra\u0107 z menu w kolumnie \"W\u0141ASNO\u015a\u0106\": \"Utw\u00f3rz now\u0105 w\u0142a\u015bciwo\u015b\u0107\".<br \/>\n5. wybra\u0107: \"Strona internetowa<br \/>\n6. wpisa\u0107: \"URL strony internetowej Osi\u0105gniemy to w nast\u0119puj\u0105cy spos\u00f3b za pomoc\u0105 wtyczki i u\u017cyjemy do tego celu \"Google Analytics by MonsterInsights\".<\/p>\n<p>C) Jako przyk\u0142ad integracji wtyczki do Google Analytics, demonstrujemy za pomoc\u0105 MonsterInsights.<\/p>\n<p>1. zaloguj si\u0119 do obszaru administracyjnego WordPressa<br \/>\n2. wybra\u0107 na pasku nawigacji po lewej stronie: \"Plugins &gt; Install<br \/>\n3. Wpisz w polu wyszukiwania: Google Analytics by MonsterInsights<br \/>\n4. klikn\u0105\u0107: \"Szukaj wtyczek<br \/>\n5. po zako\u0144czeniu instalacji kliknij: \"Aktywuj t\u0119 wtyczk\u0119\".<br \/>\n6. wybra\u0107 na pasku nawigacji po lewej stronie: \"Wgl\u0105d &gt; Ustawienia\".<br \/>\n7. WA\u017bNE! W pojawiaj\u0105cym si\u0119 oknie wyboru \"Ustawienia og\u00f3lne\" wybierz: \"Anonimizuj IP\".<br \/>\n8. klikn\u0105\u0107: \"Uwierzytelnij za pomoc\u0105 swojego konta Google\".<br \/>\n9. wprowadzi\u0107 dane dotycz\u0105ce logowania<br \/>\n10. klikn\u0105\u0107: \"Pozw\u00f3l<br \/>\n11. MonsterInsights wykorzystuje to do pobierania danych do Google Analytics. To jest do skopiowania i wklejenia: \"Wklej sw\u00f3j kod Google tutaj\".<\/p>\n<p>Gotowy! Bawcie si\u0119 dobrze!<\/p>","protected":false},"excerpt":{"rendered":"<p>Um den Erfolg eines WordPress-Angebots zu messen, bietet sich an, zu diesem Zweck Google Analytics einzubinden. Auch f\u00fcr den nicht so ganz erfahrenen User stellt die Implementation von Google Analytics in das eigene WordPress-Projekt keine gro\u00dfe Sache dar. Einige Dinge gilt es aber dennoch zu beachten. Hierzu geh\u00f6ren gesetzliche Auflagen zum Datenschutz. Was ist Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[733],"tags":[114,115,51],"class_list":["post-4335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-analytics","tag-google","tag-wordpress"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":null,"rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"Google 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