{"id":4337,"date":"2020-10-30T20:48:24","date_gmt":"2020-10-30T19:48:24","guid":{"rendered":"https:\/\/webhosting.de\/?p=4337"},"modified":"2020-11-03T20:39:54","modified_gmt":"2020-11-03T19:39:54","slug":"bulka-tarta-i-pasza-aktywujaca-i-optymalizujaca-tosty","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/breadcrumbs-und-rss-feeds-akvieren-und-optimieren-mit-yoast-seo\/","title":{"rendered":"Aktywuj i optymalizuj kana\u0142y bu\u0142ki tartacznej i RSS za pomoc\u0105 Yoast SEO"},"content":{"rendered":"<h2>Okruszki chleba to wtyczka yoast SEO.<\/h2>\n<p>Po przet\u0142umaczeniu tego terminu na niemiecki otrzymuje si\u0119 termin \"Brotkr\u00fcmel\". Oczywi\u015bcie nie ma to nic wsp\u00f3lnego z jedzeniem. Wtyczka pokazuje, na kt\u00f3rej stronie lub w kt\u00f3rej cz\u0119\u015bci witryny znajduje si\u0119 aktualnie odwiedzaj\u0105cy. Nazywa si\u0119 to Breadcrumbs Navigation, co jest bardzo wa\u017cne w kontek\u015bcie optymalizacji wyszukiwarek.<\/p>\n<p>Nawigacja okruchami chleba nie tylko przyczynia si\u0119 do <a href=\"https:\/\/webhosting.de\/pl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">strona internetowa<\/a> dodatkowa nawigacja mo\u017ce zosta\u0107 pomini\u0119ta. Nawigacja Breadcrumbs zapewnia r\u00f3wnie\u017c, \u017ce wyszukiwarki, kt\u00f3re posiadaj\u0105 tak\u0105 wtyczk\u0119, b\u0119d\u0105 lepiej ocenia\u0107 t\u0119 stron\u0119. Nawigacja Breadcrumbs jest zatem r\u00f3wnie\u017c dobrym sposobem na podniesienie pozycji stron internetowych w rankingu. Poniewa\u017c dzi\u0119ki nawigacji Breadcrumbs strona jest automatycznie uwa\u017cana za bardziej przyjazn\u0105 dla u\u017cytkownika.<\/p>\n<p><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/pointer.png\"><img decoding=\"async\" class=\"wp-image-2012 alignleft\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/pointer.png\" alt=\"linki partnerskie\" width=\"216\" height=\"216\" \/><\/a><\/p>\n<p>Okruchy chleba mog\u0105 by\u0107 r\u00f3wnie\u017c wy\u015bwietlane schematycznie w wynikach wyszukiwarki. Oferuje to pewn\u0105 warto\u015b\u0107 dodan\u0105 dla u\u017cytkownika, kt\u00f3ry dopiero rozpoczyna swoje wyszukiwanie. Mo\u017cesz zmieni\u0107 nawigacj\u0119 po bu\u0142ce tartacznej za pomoc\u0105 <a href=\"https:\/\/webhosting.de\/pl\/anleitung-yoast-seo\/\">Yoast SEO<\/a> nie tylko aktywowa\u0107, ale r\u00f3wnie\u017c dostosowywa\u0107. W odniesieniu do breadcrumb m\u00f3wi si\u0119 r\u00f3wnie\u017c o tzw. nawigacji wt\u00f3rnej w obr\u0119bie strony internetowej. Przy okazji, Google zacz\u0119\u0142o wy\u015bwietla\u0107 okruszki chleba pod wynikami przed adresem URL w 2 kwartale 2010 roku. W mi\u0119dzyczasie bardzo wa\u017cne sta\u0142o si\u0119 stosowanie nawigacji breadcrumbs. Podobnie jak optymalizacja kana\u0142u RSS, nawigacja breadcrumbs jest obecnie jednym z najwa\u017cniejszych dzia\u0142a\u0144 SEO.<\/p>\n<h3>Osadzenie nawigacji po okruchach chleba z Yoast SEO w WordPressie<\/h3>\n<p>Jeszcze przed aktywacj\u0105 funkcji breadcrumb w Yoast SEO, nale\u017cy sprawdzi\u0107, czy u\u017cywany <a href=\"https:\/\/webhosting.de\/pl\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a> Temat zawiera r\u00f3wnie\u017c nawigacj\u0119 breadcrumb. Je\u015bli tak nie jest, to musisz najpierw w\u0142\u0105czy\u0107 nawigacj\u0119 Yoast SEO breadcrumb w motywie. A odbywa si\u0119 to poprzez umieszczenie w pliku \"single.php\" i \"page.php\". Mo\u017cliwe jest r\u00f3wnie\u017c umieszczenie go w pliku \"header.php\". Pliki te mo\u017cna znale\u017a\u0107 w katalogu tematycznym motywu WordPress.<\/p>\n<h3>Dostosowywanie i podkre\u015blanie bu\u0142ki tartacznej<\/h3>\n<p>Na stronie <a href=\"https:\/\/webhosting.de\/pl\/yoast-seo-for-wordpress\/\">Yoast SEO<\/a> Zarz\u0105dzanie nawigacj\u0105 po bu\u0142ce tartacznej znajduje si\u0119 w punkcie menu \"Zaawansowane\". Znajdziesz tam zak\u0142adk\u0119 \"Okruszki chleba\". Tutaj mo\u017cna aktywowa\u0107 funkcj\u0119 okruch\u00f3w chleba! Nad t\u0105 zak\u0142adk\u0105 istnieje r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 zdefiniowania separator\u00f3w pomi\u0119dzy bu\u0142k\u0105 tart\u0105. To od ciebie zale\u017cy, jakich znak\u00f3w specjalnych do tego u\u017cyjesz. Nale\u017cy jednak uwa\u017ca\u0107, aby nie pogorszy\u0107 czytelno\u015bci nawigacji. W tej zak\u0142adce mo\u017cna r\u00f3wnie\u017c okre\u015bli\u0107 test kotwiczeniowy. To, jak nazwiesz tekst kotwicy, zale\u017cy od ciebie.<\/p>\n<p>Na przyk\u0142ad, mo\u017cna wywo\u0142a\u0107 anchor text \"Start\", \"Strona g\u0142\u00f3wna\" lub nawet \"Dom\". Na koniec, w sekcji: \"Przedrostek \u015bcie\u017cki bu\u0142ki tartej\" ustawia si\u0119, jaki powinien by\u0107 przedrostek bu\u0142ki tartej. Na przyk\u0142ad, mo\u017cesz u\u017cywa\u0107 tutaj s\u0142\u00f3w lub nawet ca\u0142ych zda\u0144, takich jak \"Teraz\" lub \"Jeste\u015b tutaj\" lub \"Czytasz obecnie\" i oczywi\u015bcie mo\u017cesz r\u00f3wnie\u017c napisa\u0107 \"Duzen\" i \"Du liest aktuell\" do swoich u\u017cytkownik\u00f3w na stronie internetowej. Odpowiedni prefiks jest wstawiany przed ostatnim okruszkiem chleba w nawigacji okruch\u00f3w chleba. Oczywi\u015bcie mo\u017cna te\u017c ca\u0142kowicie zrezygnowa\u0107 z tej sekcji. Dotyczy to r\u00f3wnie\u017c wpisu w sekcji \"Przedrostek dla okruch\u00f3w chleba archiwalnego\".<\/p>\n<p>Ta sekcja mo\u017ce by\u0107 r\u00f3wnie\u017c w zasadzie wy\u0142\u0105czona. Nie nale\u017cy jednak ignorowa\u0107 sekcji, w kt\u00f3rej mo\u017cna ustawi\u0107 tr\u0105bk\u0119 chlebow\u0105 na stronie 404 (skr\u00f3t od \"Strona nie znaleziona\"). Yoast SEO pozwala r\u00f3wnie\u017c nazwa\u0107 ten okruch chleba jak chcesz. Je\u015bli chcesz, aby bu\u0142ka tarta by\u0142a pod\u015bwietlona, mo\u017cesz to zrobi\u0107 r\u00f3wnie\u017c w Yoast SEO. Je\u015bli aktywujesz t\u0119 opcj\u0119, u\u017cytkownik b\u0119dzie m\u00f3g\u0142 zobaczy\u0107 na swojej stronie internetowej, na kt\u00f3rej stronie znajduje si\u0119 <a href=\"https:\/\/webhosting.de\/pl\/woocommerce-onlineshop-with-wordpress-sites\/\">\u017begluga po chlebie (Breadcrump Navigation)<\/a> on jest teraz. Ostatni punkt nawigacji jest zaznaczony pogrubion\u0105 czcionk\u0105.<\/p>\n<p>To r\u00f3wnie\u017c bardzo wyra\u017anie pokazuje wyszukiwarkom, \u017ce te s\u0142owa kluczowe s\u0105 bardzo istotne dla tre\u015bci strony internetowej lub tre\u015bci artyku\u0142u. Aby jednak mie\u0107 pewno\u015b\u0107, \u017ce ostatnia pozycja menu w nawigacji w okruchach chleba jest naprawd\u0119 pogrubiona, nale\u017cy aktywowa\u0107 opcj\u0119 \"Pod\u015bwietl ostatni\u0105 stron\u0119\". Aby zapisa\u0107 wszystkie ustawienia, nale\u017cy klikn\u0105\u0107 na \"Zastosuj zmiany\". Tylko dzi\u0119ki tej opcji przejmowane s\u0105 r\u00f3wnie\u017c wszystkie przed wprowadzeniem bu\u0142ki tartacznej.<\/p>\n<h3>Optymalizuj kana\u0142y RSS<\/h3>\n<p>Podobnie jak w przypadku funkcji okruch\u00f3w chleba, optymalizacja kana\u0142\u00f3w RSS jest bardzo wa\u017cna. W menu Yoast SEO mo\u017cliwe jest <a href=\"https:\/\/webhosting.de\/pl\/przewodnik-konfiguracji-push-notifications-in-wordpress\/\">Kana\u0142y RSS<\/a> w ostatniej karcie. Pasuj\u0105ce \u0142\u0105cze zwrotne jest do\u0142\u0105czone do dostawy. Poniewa\u017c kana\u0142y RSS s\u0105 cz\u0119sto wykorzystywane do publikowania tre\u015bci z innych stron internetowych. W menu Yoast SEO mo\u017cna wybra\u0107 r\u00f3\u017cne zmienne, np.<br \/>\n%%AUTHORLINK%%P1T<br \/>\n%%\u0141\u0104CZE POCZTOWE%%<br \/>\n%%BLOGLINK%%P1T<br \/>\n%%BLOGDESCLINK%%P1T<br \/>\nPo klikni\u0119ciu na \"Zastosuj zmiany\", ustawienia te s\u0105 zapisywane.<\/p>","protected":false},"excerpt":{"rendered":"<p>Breadcrumbs sind ein Yoast SEO Plugin. \u00dcbersetzt man diesen Begriff ins Deutsche kommt man auf den Begriff &#8222;Brotkr\u00fcmel&#8220;. Das hat nat\u00fcrlich nichts mit Essen zu tun. Mit dem Plugin wird ihnen angezeigt, auf welcher Seite bzw. in welchem Bereich der Website sich ein Besucher gerade befindet. Man spricht dabei von Breadcrumbs Navigation, die im Rahmen 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