{"id":4361,"date":"2020-10-30T20:32:54","date_gmt":"2020-10-30T19:32:54","guid":{"rendered":"https:\/\/webhosting.de\/retargeting-im-facebook-marketing\/"},"modified":"2020-10-30T20:32:54","modified_gmt":"2020-10-30T19:32:54","slug":"retargeting-im-facebook-marketing","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/retargeting-im-facebook-marketing\/","title":{"rendered":"Retargetowanie w marketingu na Facebooku"},"content":{"rendered":"<p><strong>Retargeting<\/strong>\u00a0na pocz\u0105tku brzmi \"niebezpiecznie\". Ale ka\u017cdy, kto zajmuje si\u0119 <strong>marketing na Facebooku<\/strong> nie b\u0119d\u0105 w stanie unikn\u0105\u0107 zaj\u0119cia si\u0119 tematem.<\/p>\n<p>I nawet je\u015bli nie jeste\u015b (jeszcze) zaznajomiony z tym terminem, na pewno ju\u017c natkn\u0105\u0142e\u015b si\u0119 na retargeting.<\/p>\n<h2><strong>Jak to dzia\u0142a?<\/strong><\/h2>\n<p>Prawdopodobnie ju\u017c tego do\u015bwiadczy\u0142e\u015b. Wchodzisz do sklepu internetowego, ogl\u0105dasz okre\u015blony produkt i od tej pory pod\u0105\u017ca on za Tob\u0105 wsz\u0119dzie. Jeste\u015b na zupe\u0142nie innym <a href=\"https:\/\/webhosting.de\/pl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">strona internetowa<\/a> lub na\u00a0<strong>Facebook<\/strong> i inni <strong>media spo\u0142eczno\u015bciowe<\/strong> i nagle zobaczy\u0107 produkt ponownie - albo bezpo\u015brednio na swojej osi czasu, albo na stronie internetowej. To nie przypadek, ten rodzaj reklamy marketingowej nazywa si\u0119 retargeting.<br \/>\n<a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/04\/retarget_margetingcopyright.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2762 size-medium alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/04\/retarget_margetingcopyright-280x300.jpg\" alt=\"Ludzie stoj\u0105cy, ukierunkowane ikony konsumenta zestaw\" width=\"280\" height=\"300\" \/><\/a>Wykazali\u015bcie ju\u017c Pa\u0144stwo, \u017ce jeste\u015bcie zainteresowani tym produktem i dlatego straty w rozsiewaniu s\u0105 utrzymywane na bardzo niskim poziomie. Jest on zapisywany na Twoim komputerze w nieszkodliwym pliku cookie, kt\u00f3ry jest niczym wi\u0119cej jak ma\u0142ym plikiem tekstowym. Poniewa\u017c wykazali\u015bcie Pa\u0144stwo zainteresowanie, zak\u0142ada si\u0119 r\u00f3wnie\u017c, \u017ce reklama nie denerwuje Pa\u0144stwa, lecz wspiera w podj\u0119ciu decyzji o zakupie.<\/p>\n<h2>Czy ka\u017cdy operator strony internetowej powinien polega\u0107 na retargetowaniu?<\/h2>\n<p>Je\u015bli jeste\u015b w\u0142a\u015bcicielem sklepu internetowego lub sprzedajesz inny produkt na swojej stronie internetowej, warto zainwestowa\u0107 w reklam\u0119 internetow\u0105. Je\u015bli wcze\u015bniej osadzisz na swojej stronie ma\u0142y piksel, kt\u00f3ry jest niczym wi\u0119cej ni\u017c kawa\u0142kiem kodu, mo\u017cesz retargetowa\u0107 u\u017cytkownik\u00f3w Twojej strony, kt\u00f3rzy ju\u017c na niej byli. To oczywi\u015bcie ma sens. Przecie\u017c klient cz\u0119sto kupuje dopiero po si\u00f3dmym kontakcie z firm\u0105. <a href=\"https:\/\/webhosting.de\/pl\/existenzgruendung-online-chancen-und-stolpersteine\/\">Sklep<\/a> - czy to online czy offline.<br \/>\nRetargeting pomaga zatem przekona\u0107 klient\u00f3w i przywr\u00f3ci\u0107 ich na Twoj\u0105 stron\u0119 internetow\u0105. W tym \u015bwietle, retargetowanie jest r\u00f3wnie\u017c form\u0105 zatrzymania klienta.<br \/>\nPoprzez wielokrotne wy\u015bwietlanie reklamy, Twoi potencjalni klienci otrzymaj\u0105 informacj\u0119, \u017ce jeste\u015b najlepszym adresem dla tego produktu i prawdopodobnie nie b\u0119d\u0105 si\u0119 rozgl\u0105da\u0107 po innych stronach internetowych.<\/p>\n<h2>Ukierunkowana reklama marketingowa<\/h2>\n<p>Reklama ukierunkowana jest w ka\u017cdym razie bardziej op\u0142acalna. Nawet je\u015bli cena za rzeczywiste klikni\u0119cie klienta jest wy\u017csza, mo\u017cna za\u0142o\u017cy\u0107, \u017ce klient b\u0119dzie znacznie bardziej sk\u0142onny do zakupu produktu, gdy ponownie si\u0119 z nim skontaktuje, ni\u017c zupe\u0142nie nowy klient, kt\u00f3ry mo\u017ce mie\u0107 zamiar poinformowa\u0107 si\u0119 o produkcie.<br \/>\nRetargetowanie pomaga pokaza\u0107 reklam\u0119 tylko tym klientom, kt\u00f3rzy ju\u017c wyrazili zainteresowanie.<\/p>\n<h2>Krytyka retargetingu<\/h2>\n<p>U\u017cytkownicy mog\u0105 szybko poczu\u0107 si\u0119 \"\u015bledzeni\" przez retargetowanie. Odnosz\u0105 oni wra\u017cenie, \u017ce dane o ich zachowaniach w zakresie duszno\u015bci s\u0105 zbierane bez ich zgody, tak aby mo\u017cna by\u0142o si\u0119 do nich wielokrotnie zwraca\u0107 - bez po\u017c\u0105dania tego. To r\u00f3wnie\u017c zniech\u0119ca ochroniarzy danych do retargetowania. Z punktu widzenia operatora sklepu internetowego, retargetowanie ma absolutny sens, ale z punktu widzenia u\u017cytkownika nie powinno by\u0107 zbyt wiele dobrego. Z tzw. <strong>ograniczenie cz\u0119stotliwo\u015bci<\/strong> Puszka <strong>marketer internetowy<\/strong> okre\u015bli\u0107 cz\u0119stotliwo\u015b\u0107 wy\u015bwietlania i skorzysta\u0107 z niej. Bo jak ju\u017c zaczniesz my\u015ble\u0107 o sobie, to szybko staje si\u0119 jasne: nikt nie chce ci\u0105gle ogl\u0105da\u0107 tej samej reklamy. Je\u015bli dzieje si\u0119 to podczas blok\u00f3w reklamowych w telewizji, po prostu prze\u0142\u0105czamy si\u0119. Je\u015bli zdarzy si\u0119 to w Internecie, mo\u017cemy uciec si\u0119 do adblokera i ca\u0142kowicie wy\u0142\u0105czy\u0107 reklam\u0119.<br \/>\nPo wykonaniu tej czynno\u015bci nie b\u0119dzie mo\u017cna odzyska\u0107 klient\u00f3w, kt\u00f3rzy mieli ju\u017c artyku\u0142(y) w koszyku i prawdopodobnie nale\u017c\u0105 tylko do grupy \"odpadk\u00f3w z koszyka\". Ta grupa docelowa jest ju\u017c o Tobie przekonana, musz\u0105 tylko wykona\u0107 ostatnie klikni\u0119cie, aby doko\u0144czy\u0107 zakup. Irytuj\u0105ce jest to, \u017ce ta marketingowa grupa docelowa odnosi si\u0119 do klienta Twojego sklepu.<br \/>\nJe\u015bli wi\u0119c zdecydujesz si\u0119 na retarget, powiniene\u015b obchodzi\u0107 si\u0119 z nim ostro\u017cnie, aby nie zdenerwowa\u0107 swoich potencjalnych klient\u00f3w.<\/p>\n<h2>Wniosek<\/h2>\n<p>W przypadku detalist\u00f3w internetowych i og\u00f3lnie rzecz bior\u0105c, marketer\u00f3w internetowych, ukierunkowanie na <a href=\"https:\/\/webhosting.de\/pl\/facebook-likes-kaufen-der-koenigsweg-zur-kundenvertreibung\/\">Facebook<\/a>Google i kana\u0142y medi\u00f3w spo\u0142eczno\u015bciowych to b\u0142ogos\u0142awie\u0144stwo. W ko\u0144cu zapewnia to, \u017ce strata rozproszenia reklamy jest niska, a tym samym koszty nie wzrastaj\u0105 do niewyobra\u017calnych wysoko\u015bci. Niemniej jednak, nale\u017cy podchodzi\u0107 do tego z wyczuciem. Powiedzenie \"Czy\u0144 innym tak, jak chcia\u0142by\u015b, aby oni czynili tobie\". pasuje tu idealnie. Ka\u017cdy z nas jest otoczony tonami reklam ka\u017cdego dnia, a tak\u017ce mamy stosunkowo wysok\u0105 tolerancj\u0119, je\u015bli chodzi o reklam\u0119. Kiedy jednak zaczyna by\u0107 tego za du\u017co, denerwuje nas to i zadajemy sobie troch\u0119 trudu, a tak\u017ce inwestujemy nasz czas, aby wy\u0142\u0105czy\u0107 to, co nas denerwuje.<br \/>\nWi\u0119c je\u015bli m\u0105drze stosujesz retargeting, pomo\u017ce Ci to zwi\u0119kszy\u0107 sprzeda\u017c, nie denerwuj\u0105c swoich klient\u00f3w. Wr\u0119cz przeciwnie, Twoi klienci mog\u0105 nawet wzi\u0105\u0107 Twoj\u0105 ostro\u017cn\u0105 reklam\u0119 jako przypomnienie i wr\u00f3ci\u0107 na Twoj\u0105 stron\u0119 internetow\u0105, aby ostatecznie zamkn\u0105\u0107 sprzeda\u017c.<\/p>\n<p>Wskaz\u00f3wka: Prosz\u0119 przeczyta\u0107 r\u00f3wnie\u017c nasz artyku\u0142 o <strong>Google Adwords<\/strong> i remarketingu oraz <a href=\"https:\/\/webhosting.de\/pl\/google-analityka-i-optymalizacja-pod-katem-wyszukiwarek-internetowych\/\">Google Analytics<\/a> aby zrealizowa\u0107 pe\u0142en potencja\u0142 na swojej stronie internetowej i w kana\u0142ach medi\u00f3w spo\u0142eczno\u015bciowych.<\/p>","protected":false},"excerpt":{"rendered":"<p>Retargeting\u00a0h\u00f6rt sich erst einmal &#8222;gef\u00e4hrlich&#8220; an. Aber jeder, der sich mit Facebook Marketing besch\u00e4ftigt, wird nicht drum herum kommen sich mit dem\u00a0Thema auseinander zu setzen. Und auch, wenn Ihnen der Begriff vielleicht (noch) nicht gel\u00e4ufig ist, Sie sind garantiert bereits \u00fcber das Retargeting gestolpert. So funktioniert es Sie haben das sicher schon erlebt. Sie besuchen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[679],"tags":[11,115,407,408],"class_list":["post-4361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-facebook","tag-google","tag-remarketing","tag-retargeting"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":null,"rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"retargeting","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":null,"_edit_lock":null,"_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4063","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"retargeting-facebook-marketing","_trp_automatically_translated_slug_lv":"retargeting-facebook-marketings","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_d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