{"id":4441,"date":"2020-10-30T22:17:36","date_gmt":"2020-10-30T21:17:36","guid":{"rendered":"https:\/\/webhosting.de\/?p=4441"},"modified":"2020-10-30T22:17:36","modified_gmt":"2020-10-30T21:17:36","slug":"tak-wiec-uzyj-swoich-zdjec-legalnie-zabezpieczonych-na-blogach-i-stronach-internetowych","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/so-nutzen-sie-bilder-rechtssicher-auf-blogs-und-webseiten\/","title":{"rendered":"Jak korzysta\u0107 z obraz\u00f3w zgodnych z prawem na blogach i stronach internetowych"},"content":{"rendered":"

Blogi i strony internetowe: Wykorzystanie obraz\u00f3w w spos\u00f3b zgodny z prawem<\/h2>\n

Ka\u017cdy, kto ma bloga lub strona internetowa<\/a> dzia\u0142a, zna si\u0119 na prawie autorskim. Tworzenie obraz\u00f3w i tre\u015bci tekstowych jest niezwykle \u017cmudne. Unikalne teksty i zdj\u0119cia poprawiaj\u0105 ranking Google, co prowadzi do zwi\u0119kszenia ruchu na stronie. Tym bardziej wa\u017cne jest, aby ci\u0119\u017cko wypracowane elementy nie zosta\u0142y po prostu skopiowane przez konkurencj\u0119. To mo\u017ce zdewaluowa\u0107 Tw\u00f3j w\u0142asny ranking w wyszukiwarkach. Kto zauwa\u017cy naruszenia, ostrzega swoich konkurent\u00f3w i grozi ponownym naruszeniem kar\u0105 umown\u0105.<\/p>\n

Dos and Dont's ze zdj\u0119ciami<\/h2>\n

Obrazy mog\u0105 by\u0107 z regu\u0142y wykorzystywane wy\u0142\u0105cznie za zgod\u0105 w\u0142a\u015bciciela praw autorskich. Ka\u017cde zdj\u0119cie jest automatycznie chronione prawem autorskim i nie mo\u017ce by\u0107 kopiowane ani publikowane przez osoby trzecie. Ka\u017cdy, kto chce zakupi\u0107 zdj\u0119cia, powinien skupi\u0107 si\u0119 na renomowanych bazach zdj\u0119\u0107 i stronach internetowych. Ci, kt\u00f3rzy nabywaj\u0105 prawa do wykorzystania zdj\u0119\u0107, powinni m\u00f3c polega\u0107 na tym, \u017ce operatorzy baz danych zdj\u0119\u0107 rzeczywi\u015bcie zwr\u00f3cili si\u0119 do autor\u00f3w zdj\u0119\u0107 o zgod\u0119. W przeciwnym wypadku fotograf mo\u017ce wystosowa\u0107 ostrze\u017cenie do u\u017cytkownika, co wi\u0105\u017ce si\u0119 z ogromnymi kosztami. Ka\u017cdy, kto naby\u0142 prawa do zdj\u0119cia \"do druku\", mo\u017ce jedynie wydrukowa\u0107 zdj\u0119cie, ale nie mo\u017ce go publikowa\u0107 w Internecie. Facebook<\/a> zastosowanie. Ci, kt\u00f3rzy u\u017cywaj\u0105 zdj\u0119\u0107 \"royalty-free\" nie maj\u0105 prawa do ich dowolnego wykorzystania. Wielu fotograf\u00f3w okre\u015bla pewne prawa do wykorzystania swoich zdj\u0119\u0107. Osoby, kt\u00f3re po prostu kopiuj\u0105 zdj\u0119cia z sieci lub nie podaj\u0105 nazwiska fotografa, mog\u0105 zosta\u0107 poci\u0105gni\u0119te do odpowiedzialno\u015bci karnej. Jedn\u0105 z najcz\u0119stszych pu\u0142apek jest zakup zdj\u0119cia, ale licencja nie obejmuje danej dziedziny dzia\u0142alno\u015bci. Na przyk\u0142ad, edytowanie zdj\u0119\u0107 bez prawa do edycji. Ka\u017cdy, kto zosta\u0142 ostrze\u017cony, nie powinien podpisywa\u0107 za\u0142\u0105czonej deklaracji o zaprzestaniu dzia\u0142alno\u015bci bez jej sprawdzenia.<\/p>\n

Kto ma prawo do tego obrazu?<\/h2>\n

Prawo do zdj\u0119cia posiada w zasadzie osoba, kt\u00f3ra je wykona\u0142a. Autor mo\u017ce decydowa\u0107 o tym, czy i jak jego zdj\u0119cia zostan\u0105 wykorzystane. \u00a7 19a ustawy o prawie autorskim stanowi, \u017ce autor ma prawo do \"publicznego udost\u0119pniania\" zdj\u0119\u0107. Je\u015bli w\u0142a\u015bciciele blog\u00f3w chc\u0105 u\u017cywa\u0107 obraz\u00f3w, potrzebuj\u0105 sublicencji. Bez wyra\u017anej zgody w\u0142a\u015bciciela praw autorskich, zdj\u0119cia nie mog\u0105 by\u0107 wykorzystywane w sklepach internetowych, blogach, reklamach lub na innych stronach internetowych. Je\u015bli nie mo\u017cna zidentyfikowa\u0107 w\u0142a\u015bciciela praw autorskich do zdj\u0119cia, nie powinno ono by\u0107 w \u017cadnym wypadku wykorzystywane. W przeciwnym razie mog\u0105 powsta\u0107 powa\u017cne problemy prawne. Bazy danych obraz\u00f3w czasami udost\u0119pniaj\u0105 obrazy royalty-free lub darmowe. Nale\u017cy tu zachowa\u0107 ostro\u017cno\u015b\u0107 - royalty-free nie oznacza \"rights-free\". U\u017cytkownik musi posiada\u0107 Umowa<\/a> wyci\u0105gn\u0105\u0107 wnioski na temat wykorzystania zdj\u0119\u0107. W wielu przypadkach wykorzystanie zdj\u0119\u0107 jest ograniczone do prywatnych blog\u00f3w. Ci, kt\u00f3rzy u\u017cywaj\u0105 zdj\u0119\u0107 na komercyjnych blogach, musz\u0105 liczy\u0107 si\u0119 z ostrze\u017ceniami. W przypadku niekt\u00f3rych zdj\u0119\u0107 obowi\u0105zkowe jest podanie nazwiska fotografa. Zwr\u00f3\u0107 uwag\u0119 na dok\u0142adne oznaczenie licencji. Kto nabywa prawa do \"licencji online\", nie mo\u017ce u\u017cywa\u0107 zdj\u0119cia na drukowanej ulotce.<\/p>\n

Jakie s\u0105 prawa u\u017cytkowania?<\/h2>\n

Prawa do korzystania z obrazu mog\u0105 by\u0107 dowolnie aran\u017cowane. Obrazy s\u0105 dostarczane z prostym lub wy\u0142\u0105cznym prawem do u\u017cytkowania. Niekt\u00f3re prawa u\u017cytkowania s\u0105 przyznawane na czas okre\u015blony lub ograniczone do takich obszar\u00f3w, jak druk, media internetowe i media spo\u0142eczno\u015bciowe. Firmy dzia\u0142aj\u0105ce na arenie mi\u0119dzynarodowej powinny zada\u0107 sobie pytanie, czy korzystanie z obraz\u00f3w jest ograniczone do okre\u015blonego kraju. Fotografowie zgadzaj\u0105 si\u0119 z bazami danych obraz\u00f3w, \u017ce mog\u0105 udziela\u0107 sublicencji na swoje obrazy. Nale\u017cy wyja\u015bni\u0107, czy obrazy mog\u0105 by\u0107 u\u017cywane tylko w oryginalnej formie, czy te\u017c mog\u0105 by\u0107 edytowane. Niekt\u00f3rzy fotografowie lub agencje ograniczaj\u0105 prawo u\u017cytkowania do cel\u00f3w czysto prywatnych, komercyjnych lub redakcyjnych. W Internecie istnieje wiele platform graficznych, takich jak Pixelio czy Fotolia, kt\u00f3re udost\u0119pniaj\u0105 zdj\u0119cia bezp\u0142atnie lub za op\u0142at\u0105. W przypadku baz danych zdj\u0119\u0107 niezb\u0119dne jest zapoznanie si\u0119 z warunkami licencji.<\/p>\n

Co to s\u0105 \"problemy prawne\"?<\/h2>\n

Niekt\u00f3rzy operatorzy blog\u00f3w uwa\u017caj\u0105, \u017ce mog\u0105 przeciwdzia\u0142a\u0107 ostrze\u017ceniom, po prostu usuwaj\u0105c dane obrazy. Niestety, sytuacja nie jest taka prosta. Wi\u0119kszo\u015b\u0107 autor\u00f3w nie \u017c\u0105da od u\u017cytkownik\u00f3w zdj\u0119\u0107 zaprzestania ich u\u017cywania, lecz zamiast tego poucza prawnik\u00f3w, by korzystali ze swoich praw. Wynika to z faktu, \u017ce istnieje du\u017ca liczba narusze\u0144 praw, kt\u00f3re musz\u0105 by\u0107 traktowane profesjonalnie. U\u017cytkownik obrazu nie mo\u017ce zaznaczy\u0107 ostrze\u017cenia poprzez proste usuni\u0119cie obrazu. Autor obrazu ma prawo do informacji o zakresie, w jakim obraz zosta\u0142 wykorzystany. W przypadku wykorzystania do cel\u00f3w komercyjnych, autor ma prawo do szerokich roszcze\u0144 odszkodowawczych. Ponadto, u\u017cytkownik obrazu musi ponie\u015b\u0107 koszty prawne drugiej strony. Niekt\u00f3re s\u0105dy oceniaj\u0105 warto\u015b\u0107 sporn\u0105 chronionego zdj\u0119cia na nieco poni\u017cej 3 000 euro. Skutkuje to op\u0142atami prawnymi w wysoko\u015bci ok. 300 euro - za zdj\u0119cie!<\/p>","protected":false},"excerpt":{"rendered":"

Blogs & Webseiten: Bilder rechtssicher nutzen Wer einen Blog oder eine Webseite betreibt, kennt sich mit dem Copyright aus. Die Erstellung von Bildern und Textinhalten ist extrem m\u00fchsam. Das Google-Ranking wird durch einzigartige Texte und Bilder verbessert, was zu einem erh\u00f6hten Besucheraufkommen f\u00fchrt. Umso wichtiger, dass die hart erarbeiteten Elemente nicht einfach von Mitbewerbern kopiert 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