{"id":4447,"date":"2020-10-30T20:46:10","date_gmt":"2020-10-30T19:46:10","guid":{"rendered":"https:\/\/webhosting.de\/videooptimierung-auf-youtube\/"},"modified":"2020-10-30T20:46:10","modified_gmt":"2020-10-30T19:46:10","slug":"optymalizacja-wideo-na-rurze","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/videooptimierung-auf-youtube\/","title":{"rendered":"Optymalizacja wideo w serwisie YouTube"},"content":{"rendered":"<p>Najp\u00f3\u017aniej od czasu, gdy Google <a href=\"https:\/\/webhosting.de\/pl\/einen-eigenen-kanal-auf-youtube-erstellen\/\">YouTube<\/a> Wida\u0107 wyra\u017anie, jak wa\u017cne dla Internetu sta\u0142y si\u0119 filmy wideo. Coraz szybszy dost\u0119p do Internetu sprawia, \u017ce tre\u015bci wideo staj\u0105 si\u0119 coraz bardziej popularne i s\u0105 konsumowane miliony razy dziennie. Dlatego coraz wa\u017cniejsze dla w\u0142a\u015bcicieli stron internetowych staje si\u0119 dostarczanie tre\u015bci wideo. Odwiedzaj\u0105cy i przyszli klienci uwielbiaj\u0105 ogl\u0105da\u0107 ma\u0142e, ale \u0142adne filmiki, aby dowiedzie\u0107 si\u0119 czego\u015b o produktach i us\u0142ugach.<\/p>\n<h2>Nale\u017cy r\u00f3wnie\u017c znale\u017a\u0107 filmy wideo<\/h2>\n<p>Jednak bez wzgl\u0119du na to, jak dobry i pouczaj\u0105cy mo\u017ce by\u0107 Tw\u00f3j film, bez wzgl\u0119du na to, jak dobrze przygotowany i zaplanowany i bez wzgl\u0119du na to, jak zabawny, je\u015bli nikt go nie znajdzie, zniknie w g\u0142\u0119bi YouTube i tym podobne.<br \/>\nWielu tw\u00f3rc\u00f3w tre\u015bci wideo nie bierze pod uwag\u0119 jednego istotnego punktu: Google nie mo\u017ce czyta\u0107 film\u00f3w wideo tak, jak wyszukiwarki internetowe czytaj\u0105 teksty stron internetowych. R\u00f3wnie\u017c w tym przypadku staramy si\u0119 maksymalnie u\u0142atwi\u0107 prac\u0119 wyszukiwarki, optymalizuj\u0105c, strukturalizuj\u0105c, wyliczaj\u0105c i u\u017cywaj\u0105c odpowiednich termin\u00f3w wyszukiwania. W przypadku tre\u015bci wideo, takie podej\u015bcie jest pocz\u0105tkowo pomijane. Powiniene\u015b zastanowi\u0107 si\u0119, jak wa\u017cne jest odpowiednie zoptymalizowanie Twoich film\u00f3w, a Google pomo\u017ce Ci nie tylko je znale\u017a\u0107, ale i przeczyta\u0107.<br \/>\nPoniewa\u017c w mi\u0119dzyczasie pojawia si\u0119 wiele tre\u015bci wideo i codziennie powstaje wiele 1000 nowych film\u00f3w. Je\u015bli nie chcesz zgubi\u0107 si\u0119 w t\u0142umie, musisz przedstawi\u0107 swoje filmy w taki spos\u00f3b, aby mo\u017cna je by\u0142o znale\u017a\u0107.<\/p>\n<h2>Jak pom\u00f3c w zrozumieniu tre\u015bci wideo Google?<\/h2>\n<p>Jak to cz\u0119sto bywa w Internecie, odpowiedzi\u0105 jest tekst. Filmy chc\u0105 by\u0107 r\u00f3wnie\u017c opisywane i optymalizowane, a w najlepszym wypadku z napisami, kt\u00f3re mo\u017cna znale\u017a\u0107.<a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/03\/browser-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2443 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/03\/browser-1.png\" alt=\" Szeroko\u015b\u0107=\"289\" height=\"289\" \/><\/a><\/p>\n<p>Je\u015bli przesy\u0142asz swoje filmy na YouTube, mo\u017cesz wiele zrobi\u0107 dla optymalizacji.<\/p>\n<h3>1. wyszukiwanie termin\u00f3w<\/h3>\n<p>Po pierwsze, powiniene\u015b <strong>odpowiednie s\u0142owa kluczowe<\/strong> dla twojego filmu. Google Keyword Planner pomaga znale\u017a\u0107 s\u0142owa kluczowe, kt\u00f3re wiele wyszukiwarek ma tylko ma\u0142\u0105 konkurencj\u0119.<br \/>\nNajlepszym sposobem jest zoptymalizowanie ka\u017cdego filmu pod k\u0105tem wyszukiwanego has\u0142a. Powiniene\u015b ju\u017c wspomnie\u0107 o tym w tytule i powt\u00f3rzy\u0107 to w tek\u015bcie opisuj\u0105cym film.<\/p>\n<h3>2. znaczniki<\/h3>\n<p>Skorzystaj z mo\u017cliwo\u015bci wprowadzenia szukanego has\u0142a w znacznikach. YouTube zapewnia pole do tego podczas przesy\u0142ania filmu. Tu r\u00f3wnie\u017c znajduj\u0105 si\u0119 wszystkie zwi\u0105zane z tym wyszukiwaniem terminy. Na przyk\u0142ad, je\u015bli masz warsztat samochodowy i poka\u017cesz zmian\u0119 opon, mo\u017cesz <strong>Tagi<\/strong> jak np. zmiana opon (jako g\u0142\u00f3wnego s\u0142owa kluczowego), zmiana opon, zmiana opon, u\u017cywanie opon letnich, zimowych i tym podobnych. Tagi pomog\u0105 ci zosta\u0107 znalezionym. Dlatego zapraszamy do dodawania kolejnych znacznik\u00f3w tutaj.<\/p>\n<h3>3. opis twojego filmu<\/h3>\n<p>R\u00f3wnie\u017c w opisie filmu nale\u017cy u\u017cy\u0107 g\u0142\u00f3wnego s\u0142owa kluczowego i innych odpowiednich termin\u00f3w wyszukiwania. Z pomoc\u0105 opisu Google i tym samym YouTube wie, o czym jest Tw\u00f3j film. Tylko wtedy wyszukiwarka mo\u017ce wys\u0142a\u0107 Ci odpowiednich go\u015bci. Dobrym pomys\u0142em jest wi\u0119c szczeg\u00f3\u0142owe opisanie filmu w opisie. Traktuj <strong>Tekst w opisie<\/strong> w ten sam spos\u00f3b, w jaki napisa\u0142by\u015b tekst na swoim <a href=\"https:\/\/webhosting.de\/pl\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">strona internetowa<\/a> ...by ci\u0119 leczy\u0107. Podaj wa\u017cne informacje, usystematyzuj tekst i u\u017cyj nie tylko swojego g\u0142\u00f3wnego s\u0142owa kluczowego, ale tak\u017ce powi\u0105zanych z nim termin\u00f3w wyszukiwania, aby opisa\u0107 sw\u00f3j film. Je\u015bli podasz szczeg\u00f3\u0142owy opis, to ju\u017c samo to da ci znacz\u0105cy krok przed konkurencj\u0105. Wi\u0119kszo\u015b\u0107 os\u00f3b, kt\u00f3re produkuj\u0105 film, nie traci ju\u017c wystarczaj\u0105co du\u017co czasu na jego szczeg\u00f3\u0142owe opisanie.<\/p>\n<h3>4. podtytu\u0142y<\/h3>\n<p>Napisy w filmie s\u0105 rzeczywi\u015bcie u\u017cywane tylko wtedy, gdy odbiorca nie zna j\u0119zyka u\u017cywanego w filmie. Ale napisy s\u0105 r\u00f3wnie\u017c przydatne dla u\u017cytkownik\u00f3w. Osoby niepe\u0142nosprawne bardzo doceniaj\u0105 to, \u017ce ich filmy wideo s\u0105 transkrybowane (= napisane) tak, \u017ce mog\u0105 je \u015bledzi\u0107.<br \/>\nYouTube zapisuje Twoje filmy automatycznie - nawet w r\u00f3\u017cnych j\u0119zykach. Niestety, t\u0142umaczenie jest cz\u0119sto naprawd\u0119 straszne, wi\u0119c zupe\u0142nie nie ma sensu. Z tego powodu nale\u017cy zapozna\u0107 si\u0119 z transkrypcj\u0105 w video managerze i w razie potrzeby poprawi\u0107 j\u0105. W ten spos\u00f3b nie tylko pomagasz osobom niepe\u0142nosprawnym, ale po raz kolejny wyr\u00f3\u017cnisz si\u0119 na tle konkurencji.<\/p>\n<h3>5. osadzenie na w\u0142asnej stronie internetowej<\/h3>\n<p>Stworzone wideo powinno oczywi\u015bcie zawsze by\u0107 osadzone na w\u0142asnej stronie internetowej. Przecie\u017c to te\u017c jest <strong>Tre\u015bci i materia\u0142y wideo<\/strong> jest pozytywnie oceniany przez Google.<br \/>\nUwa\u017caj, aby nie u\u017cywa\u0107 tego samego tekstu, kt\u00f3ry u\u017cy\u0142e\u015b do opisania swojego filmu w serwisie YouTube. Wszak\u017ce by\u0142oby to r\u00f3wnie\u017c uwa\u017cane za duplikat <a href=\"https:\/\/webhosting.de\/pl\/die-5-elemente-einer-guten-landing-page\/\">Tre\u015b\u0107<\/a> a w najgorszym wypadku zosta\u0107 ukaranym przez Google.<\/p>\n<h2>Wniosek<\/h2>\n<p>Tworzenie tre\u015bci wideo jest o wiele bardziej skomplikowane ni\u017c tworzenie tekstu, ale jest r\u00f3wnie\u017c o wiele bardziej warto\u015bciowe dla wyszukiwarek. Wa\u017cne jest jednak, aby zaplanowa\u0107 nie tylko czas na stworzenie swojego filmu, ale r\u00f3wnie\u017c na stworzenie tekst\u00f3w opisuj\u0105cych Twoje filmy na YouTube i Twojej stronie internetowej. Poniewa\u017c jest to prawda: Google nie mo\u017ce (jeszcze) czyta\u0107 tre\u015bci wideo i potrzebuje Twojej pomocy w postaci szczeg\u00f3\u0142owego opisu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sp\u00e4testens seitdem Google YouTube aufgekauft hat, ist deutlich, wie wichtig Videos f\u00fcr das Internet geworden sind. Auch immer schnellere Internetzug\u00e4nge sorgen daf\u00fcr, dass Videocontent immer beliebter wird und t\u00e4glich millionenfach konsumiert wird. Daher wird es immer wichtiger, dass Webseitenbetreiber Videoinhalte zur Verf\u00fcgung stellen. Besucher und zuk\u00fcnftige Kunden lieben es, sich kleine aber feine Videos anzusehen, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[674],"tags":[474,105,475],"class_list":["post-4447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web_hosting","tag-optimierung","tag-tags","tag-youtube-video"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":null,"rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":null,"_edit_lock":null,"_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4401","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"videooptimeerimine-on-youtube","_trp_automatically_translated_slug_lv":"video-optimizacija-uz-youtube","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_da_dk":null,"_trp_automat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