{"id":4453,"date":"2020-10-30T23:25:04","date_gmt":"2020-10-30T22:25:04","guid":{"rendered":"https:\/\/webhosting.de\/?p=4453"},"modified":"2020-10-30T23:25:04","modified_gmt":"2020-10-30T22:25:04","slug":"przejscie-z-produktu-fizycznego-na-cyfrowy","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pl\/der-wandel-vom-physischen-zum-digitalen-produkt\/","title":{"rendered":"Zmiana z produktu fizycznego na cyfrowy"},"content":{"rendered":"

Jeszcze kilka lat temu nastolatki i m\u0142odzi ludzie stali w o\u0142tarzach sklep\u00f3w z elektronik\u0105 u\u017cytkow\u0105 w weekendy i godzinami s\u0142uchali p\u0142yt CD. Bo to by\u0142 jedyny spos\u00f3b, aby pos\u0142ucha\u0107 p\u0142yty - w Internet<\/a> muzyka nie by\u0142a jeszcze legalnie dost\u0119pna, a smartfony nie dotar\u0142y jeszcze do konsumenta ko\u0144cowego. Wi\u0119c je\u015bli chcia\u0142e\u015b mie\u0107 now\u0105 p\u0142yt\u0119 swojego ulubionego zespo\u0142u, to by\u0142 to jedyny spos\u00f3b, aby przekona\u0107 si\u0119, czy pozosta\u0142e utwory s\u0105 warte pos\u0142uchania.
\nFilmy i czasami gry na konsol\u0119 lub komputer by\u0142y nadal wypo\u017cyczane w sklepie wideo. Tam te\u017c spotkali si\u0119 w weekend, aby odebra\u0107 jedn\u0105 z po\u017c\u0105danych p\u0142yt DVD.
\nBo tylko wtedy mo\u017cna by\u0142o je obejrze\u0107 na domowym odtwarzaczu DVD w sobot\u0119 wieczorem.
\nW wypo\u017cyczalni dost\u0119pne by\u0142y natomiast s\u0142uchowiska radiowe lub ksi\u0105\u017cki - tutaj r\u00f3wnie\u017c obowi\u0105zkowy by\u0142 cotygodniowy spacer. Przecie\u017c potrzebne by\u0142y nowe ksi\u0105\u017cki lub s\u0142uchowiska radiowe, kt\u00f3rych mo\u017cna by\u0142o s\u0142ucha\u0107 w ci\u0105gu tygodnia.<\/p>\n

\"franczyza<\/a>Produkty cyfrowe w \u017cyciu codziennym<\/h2>\n

Bardzo powoli produkt cyfrowy wkrad\u0142 si\u0119 w ko\u0144cu. Podr\u00f3\u017c do sklepu wideo nie by\u0142a ju\u017c potrzebna i nie mo\u017cna by\u0142o ju\u017c zapomnie\u0107 o powrocie medi\u00f3w. Nagle w sobotni wiecz\u00f3r pojawi\u0142y si\u0119 iTunes i Co. i mo\u017cna by\u0142o spontanicznie zdecydowa\u0107, kt\u00f3ry film chcesz zobaczy\u0107, a nie wszystkie egzemplarze zosta\u0142y wypo\u017cyczone. Zamiast tego, tyle os\u00f3b, ile chcia\u0142o, mog\u0142o uzyska\u0107 dost\u0119p do medi\u00f3w i natychmiast je ogl\u0105da\u0107.
\nMuzyk\u0119 mo\u017cna w ten spos\u00f3b zdoby\u0107 r\u00f3wnie\u017c dzisiaj. Poniewa\u017c piosenki mo\u017cna naby\u0107 za kilka euro, nielegalne pobieranie nie jest ju\u017c konieczne - nie trzeba przecie\u017c kra\u015b\u0107 za kilka euro. Oczywi\u015bcie, to nadal istnieje, ale \u015bwiadomo\u015b\u0107 niesprawiedliwo\u015bci w tym zakresie mocno wzros\u0142a.<\/p>\n

Inne platformy, takie jak Audible, oferuj\u0105 audiobooki za niewielkie pieni\u0105dze i na iBooksie lub Amazonka<\/a> Mo\u017cesz pobra\u0107 ksi\u0105\u017cki, kt\u00f3re chcesz przeczyta\u0107 bezpo\u015brednio na sw\u00f3j tablet. Tutaj te\u017c nie ma potrzeby chodzi\u0107 do najbli\u017cszej ksi\u0119garni.
\nI ch\u0119tnie przyjmuje si\u0119, \u017ce nie mo\u017cna ju\u017c dotyka\u0107 produktu. Poniewa\u017c produkt jest dost\u0119pny w formie cyfrowej, a koszty produkcji s\u0105 wyeliminowane, mo\u017cna go uzyska\u0107 taniej. Cz\u0119sto oszcz\u0119dza si\u0119 kilka euro w przeciwie\u0144stwie do produktu fizycznego.<\/p>\n

\"handel<\/a>Zapoznanie si\u0119 z produktami cyfrowymi<\/h2>\n

Jednak wiele os\u00f3b nie dotar\u0142o jeszcze w pe\u0142ni do cyfrowego \u015bwiata. Nadal nie do ko\u0144ca s\u0105 zadowoleni z tego, \u017ce nie kupuj\u0105 ju\u017c nast\u0119pnego filmu w sklepie i trzymaj\u0105 produkt w r\u0119kach, ale \"tylko\" pobieraj\u0105 go na sw\u00f3j komputer. Szybko nabierasz wra\u017cenia, \u017ce p\u0142acisz za produkt, kt\u00f3ry mo\u017ce si\u0119 wtedy \"zgubi\u0107\".<\/p>\n

Pomoc iTunes i Co.<\/h2>\n

iTunes, Amazonka, Deezer i Spotify pomagaj\u0105 pokona\u0107 t\u0119 przeszkod\u0119. Tymczasem wszyscy g\u0142\u00f3wni producenci oferuj\u0105 aplikacje na smartfony, tablety, komputery i telewizory, za pomoc\u0105 kt\u00f3rych mo\u017cna si\u0119 zalogowa\u0107 na swoje konto. Tam masz dost\u0119p do wszystkich film\u00f3w, muzyki, audiobook\u00f3w, ksi\u0105\u017cek, gier i wszystkich innych produkt\u00f3w cyfrowych, kt\u00f3re kiedykolwiek kupi\u0142e\u015b. W\u0142a\u015bciciel filmu mo\u017ce wi\u0119c uzyska\u0107 dost\u0119p do swoich produkt\u00f3w z dowolnego urz\u0105dzenia. Oczywi\u015bcie jest to bezkonkurencyjne - poniewa\u017c nie masz ju\u017c w salonie setek p\u0142yt DVD i CD, ale ich zawarto\u015b\u0107 jest wci\u0105\u017c dost\u0119pna przez ca\u0142y czas.<\/p>\n

\"wykres<\/a>W drodze do eLearningu<\/h2>\n

Nauka r\u00f3wnie\u017c staje si\u0119 cyfrowa. Studenci od dawna wiedz\u0105, \u017ce mog\u0105 szybko i bez problem\u00f3w zagubi\u0107 wiedz\u0119 w google. Znany i kochany od dawna w Ameryce, eLearning zdobywa coraz wi\u0119ksz\u0105 popularno\u015b\u0107 r\u00f3wnie\u017c w Niemczech. Nawet na takich platformach jak Amazon, nauczyciele mog\u0105 zamieszcza\u0107 i sprzedawa\u0107 w\u0142asne materia\u0142y dydaktyczne - w tym przypadku kursy wideo. Oznacza to, \u017ce wiedza jest zawsze i wsz\u0119dzie dost\u0119pna i mo\u017ce zosta\u0107 wykorzystana. Uczniowie musz\u0105 tylko wybra\u0107 tre\u015bci, kt\u00f3re im odpowiadaj\u0105 i mog\u0105 rozpocz\u0105\u0107 nauk\u0119 - cz\u0119sto po znacznie ni\u017cszej cenie ni\u017c w VHS.<\/p>\n

Wniosek<\/h2>\n

Po zapoznaniu si\u0119 z mo\u017cliwo\u015bciami towary cyfrowe<\/a> zmiana zazwyczaj bardzo szybko odnajduje swoj\u0105 drog\u0119 do w\u0142asnej codzienno\u015bci. Przecie\u017c kto nie chce mie\u0107 ze sob\u0105 wsz\u0119dzie i przez ca\u0142y czas swojej kolekcji muzycznej czy filmowej? Z iTunes, Amazon i Co. jest to bardzo proste.<\/p>\n

\"producent<\/a>
\nPrzej\u015bcie z prawdziwej ksi\u0105\u017cki na cyfrow\u0105, kt\u00f3r\u0105 mo\u017cna czyta\u0107 tylko na tablecie, wymaga pewnego przyzwyczajenia.
\nPr\u0119dzej czy p\u00f3\u017aniej znajdzie to jednak swoj\u0105 drog\u0119 do naszego codziennego \u017cycia, je\u015bli jeszcze tego nie zrobi\u0142. W ka\u017cdym razie przej\u015bcie z produkt\u00f3w fizycznych na cyfrowe odbywa\u0142o si\u0119 stopniowo i mia\u0142o na celu zapewnienie wi\u0119kszej wygody. Przyzwyczaili\u015bmy si\u0119 do tego, \u017ce ka\u017cdy utw\u00f3r muzyczny i ka\u017cdy film - by wymieni\u0107 tylko dwa produkty cyfrowe - s\u0105 dost\u0119pne natychmiast, zawsze i wsz\u0119dzie.<\/p>","protected":false},"excerpt":{"rendered":"

Es ist erst wenige Jahre her, dass Jugendliche und junge Erwachsene am Wochenende in den G\u00e4ngen der Elektrofachm\u00e4rkte standen und stundenlang CDs h\u00f6rten. Denn dies war die einzige M\u00f6glichkeit in ein Album reinzuh\u00f6ren – im Internet gab es Musik noch nicht legal zu kaufen und auch die Smartphones waren noch nicht beim Endverbraucher angekommen. Wer 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