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Doch nicht nur Modegesch\u00e4fte werden Boutiquen genannt - auch in Deutschland. Der Begriff stammt aus dem Franz\u00f6sischen und bezeichnet soviel wie \"kleiner Laden, in dem modische Artikel verkauft werden, vor allem Kleidungsst\u00fccke oder \u00e4hnliches\". Gerade kleine L\u00e4den profitieren von einem sehr gemischten Sortiment in der Regel und beleben den Verkauf von Mode in den Innenst\u00e4dten sehr stark. Doch auch die gr\u00f6\u00dferen Boutiquen, die schon fast Kaufh\u00e4user sind, haben ein breitgef\u00e4chertes Angebot und die Mode in der Regel in allen Gr\u00f6\u00dfen vorr\u00e4tig, was man von den kleinen L\u00e4den nicht behaupten kann. Daf\u00fcr gibt es Boutiquen f\u00fcr normalgewichtige Menschen und auch Boutiquen f\u00fcr Menschen mit etwas mehr Kilos auf der Waage. In den letzten Jahren ist es so, dass vermehrt auch kleinere L\u00e4den im WWW pr\u00e4sent sind mit einer digitalen Visitenkarte oder sogar einem kompletten Onlineshop. Dies erspart Lager- bzw. 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Onlineshops f\u00fcr Mode auch von Uhrengesch\u00e4ften bzw. Uhrenh\u00e4ndlern genutzt werden. 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