W obliczu trwaj\u0105cego kryzysu globalizacji, aby zachowa\u0107 konkurencyjno\u015b\u0107, firmy musz\u0105 koniecznie umi\u0119dzynarodowi\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107 w zakresie e-commerce. Ze statystyk \u015awiatowej Organizacji Handlu wynika, \u017ce w 2018 roku wolumen \u015bwiatowego handlu wzr\u00f3s\u0142 o 4 % i oczekuje si\u0119, \u017ce w tym roku nadal b\u0119dzie r\u00f3s\u0142. Firmy, kt\u00f3re chc\u0105 skorzysta\u0107 z tych nowych mo\u017cliwo\u015bci, musz\u0105 wiedzie\u0107, jak prawid\u0142owo umi\u0119dzynarodowi\u0107 swoje strony internetowe.<\/p>\n
T\u0142umaczenie sklep\u00f3w internetowych - na co powiniene\u015b zwr\u00f3ci\u0107 uwag\u0119<\/strong><\/p>\n \nWielu z nowych graczy na rynku Przedsi\u0119biorstwo rozpoczynaj\u0105ce dzia\u0142alno\u015b\u0107<\/a> musz\u0105 przywi\u0105zywa\u0107 du\u017c\u0105 wag\u0119 do swojej mi\u0119dzynarodowej obecno\u015bci w Internecie. Internacjonalizacja strony e-commerce to nie tylko t\u0142umaczenie tre\u015bci na wiele j\u0119zyk\u00f3w, ale tak\u017ce, normy kulturowe<\/a> i zrozumie\u0107 lokalne preferencje w zakresie wyboru produkt\u00f3w, cen i metod p\u0142atno\u015bci. Jest to wi\u0119c r\u00f3wnie\u017c kwestia pewnej wra\u017cliwo\u015bci mi\u0119dzykulturowej w tym zakresie. Projekt strony internetowej powinien by\u0107 r\u00f3wnie\u017c dostosowany do j\u0119zyka i warto\u015bci kulturowych danego rynku. Wreszcie Strategie SEO i reklamy<\/a> by\u0107 dostosowana do danego rynku.<\/p>\n Internacjonalizacja marki to z\u0142o\u017cony proces. Poza wszystkimi decyzjami przedsi\u0119biorczymi, kt\u00f3rymi trzeba si\u0119 po drodze kierowa\u0107, sensowne jest powierzenie aspektu j\u0119zykowego profesjonalnemu serwisowi t\u0142umacze\u0144 sklep\u00f3w internetowych, takiemu jak Kern, Dialecta lub Biuro t\u0142umacze\u0144<\/a> Panorama J\u0119zyk\u00f3w. Wyb\u00f3r jest ogromny. Tego typu pe\u0142na obs\u0142uga umo\u017cliwia firmom szybkie i dok\u0142adne t\u0142umaczenie tre\u015bci na kilka j\u0119zyk\u00f3w. Biura t\u0142umacze\u0144 specjalizuj\u0105ce si\u0119 w tej dziedzinie oferuj\u0105 porady dotycz\u0105ce potencjalnych pu\u0142apek, a tak\u017ce rozwi\u0105za\u0144 niezb\u0119dnych do pomy\u015blnego umi\u0119dzynarodowienia stron internetowych. Jak ju\u017c wspomniano, dotyczy to r\u00f3wnie\u017c marketingu wra\u017cliwego na kwestie mi\u0119dzykulturowe. Internacjonalizacja strony internetowej polega na dostosowaniu tre\u015bci i projektu strony do innych j\u0119zyk\u00f3w, kultur, kraj\u00f3w i region\u00f3w. Wi\u0105\u017ce si\u0119 to r\u00f3wnie\u017c z lokalizacj\u0105 takich cech jak waluty i metody p\u0142atno\u015bci, z uwzgl\u0119dnieniem przepis\u00f3w celnych, lokalnych preferencji j\u0119zykowych, obs\u0142ugi klienta w r\u00f3\u017cnych j\u0119zykach czy aspekt\u00f3w kulturowych.<\/p>\n Jednak nigdy nie by\u0142o lepszych mo\u017cliwo\u015bci dla firm, aby r\u00f3wnie\u017c dzia\u0142a\u0107 i sprzedawa\u0107 swoje produkty na arenie mi\u0119dzynarodowej. Internacjonalizacja daje firmom mo\u017cliwo\u015b\u0107 rozszerzenia zasi\u0119gu poza rodzime rynki i zdobycia nowych grup klient\u00f3w. Na stronie stale rosn\u0105cy globalny rynek e-commerce<\/a> odnotowa\u0142 w ostatnich latach szybki wzrost dzi\u0119ki zwi\u0119kszonemu dost\u0119powi do Internetu i og\u00f3lno\u015bwiatowej dost\u0119pno\u015bci us\u0142ug online. Globalny rynek ro\u015bnie w szybkim tempie, a wraz z nim pojawia si\u0119 zapotrzebowanie na to, by firmy stawa\u0142y si\u0119 bardziej mi\u0119dzynarodowe. Wed\u0142ug ostatnich statystyk Banku \u015awiatowego, prawie 75 % handlu \u015bwiatowego do kraj\u00f3w spoza Europy i Ameryki P\u00f3\u0142nocnej<\/a>. Oznacza to, \u017ce coraz wi\u0119cej firm chce umi\u0119dzynarodowi\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107 gospodarcz\u0105, aby wykorzysta\u0107 nowe mo\u017cliwo\u015bci, jakie daje globalizacja.<\/p>\n E-commerce stanowi zatem jeden z najskuteczniejszych sposob\u00f3w dotarcia przez firmy do potencjalnych klient\u00f3w na ca\u0142ym \u015bwiecie. Wraz z rosn\u0105c\u0105 obecno\u015bci\u0105 technologii cyfrowych, przedsi\u0119biorstwa na ca\u0142ym \u015bwiecie staj\u0105 si\u0119 r\u00f3wnie\u017c bardziej po\u0142\u0105czone. Rozw\u00f3j handlu transgranicznego by\u0142 ogromny w ci\u0105gu ostatniej dekady i nie wygl\u0105da na to, aby ten trend mia\u0142 si\u0119 w najbli\u017cszym czasie zatrzyma\u0107. Jednak wraz z rosn\u0105c\u0105 konkurencj\u0105 mi\u0119dzynarodow\u0105 przychodzi wielka odpowiedzialno\u015b\u0107: firmy musz\u0105 zapewni\u0107, \u017ce ich us\u0142ugi s\u0105 dost\u0119pne i zrozumia\u0142e dla klient\u00f3w z w\u0142asnego kraju, jak r\u00f3wnie\u017c dla klient\u00f3w z zagranicy. Oznacza to internacjonalizacj\u0119 nie tylko tre\u015bci, ale tak\u017ce projektu i funkcji strony internetowej, tak aby by\u0142a ona dost\u0119pna i zrozumia\u0142a dla klient\u00f3w z ca\u0142ego \u015bwiata.<\/p>\n W 2019 roku tylko 16 % firm mia\u0142o globalne strony internetowe z funkcjami wieloj\u0119zycznymi. 84 % nie by\u0142y w stanie skorzysta\u0107 z internacjonalizacji. Oznacza to, \u017ce firmy straci\u0142y cenne mo\u017cliwo\u015bci. Jednak osoby chc\u0105ce zainwestowa\u0107 w t\u0142umaczenie sklepu internetowego maj\u0105 dzi\u015b szans\u0119 dotrze\u0107 do nowych klient\u00f3w na r\u00f3\u017cnych rynkach \u015bwiata.<\/p>","protected":false},"excerpt":{"rendered":" Angesichts der anhaltenden Globalisierungskrise m\u00fcssen Unternehmen ihre E-Commerce-Aktivit\u00e4ten unbedingt internationalisieren, um wettbewerbsf\u00e4hig zu bleiben. Statistiken der Welthandelsorganisation zeigen, dass das weltweite Handelsvolumen 2018 um 4 % gestiegen ist und in diesem Jahr voraussichtlich weiterwachsen wird. Unternehmen, die diese neuen Chancen nutzen wollen, m\u00fcssen wissen, wie sie ihre Websites richtig internationalisieren. Webshop \u00dcbersetzung – Darauf sollten 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