{"id":4334,"date":"2020-10-30T21:41:26","date_gmt":"2020-10-30T20:41:26","guid":{"rendered":"https:\/\/webhosting.de\/?p=4334"},"modified":"2020-10-30T21:41:26","modified_gmt":"2020-10-30T20:41:26","slug":"google-analitica-e-optimizacao-para-motores-de-busca","status":"publish","type":"post","link":"https:\/\/webhosting.de\/pt\/google-analytics-und-die-suchmaschinenoptimierung\/","title":{"rendered":"Google Analytics e a optimiza\u00e7\u00e3o para motores de busca"},"content":{"rendered":"<p>De acordo com as estat\u00edsticas, cada segundo operador de website na Alemanha utiliza a ferramenta de an\u00e1lise web Google Analytics. Google <a href=\"https:\/\/webhosting.de\/pt\/so-gehts-google-analytics-in-wordpress-integrar-e-tornar-anonimo\/\">Anal\u00edticos<\/a> \u00e9 uma ferramenta que oferece uma vasta gama de possibilidades para criar o seu <a href=\"https:\/\/webhosting.de\/pt\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">website<\/a> para o levar at\u00e9 ao zero. Para comerciantes online, as possibilidades de liga\u00e7\u00e3o com AdSense, Google AdWords e Consola de Pesquisa s\u00e3o de interesse. Muitas vezes \u00e9 importante saber de onde v\u00eam os clientes e o que eles gostam no site. Na maioria dos casos, por exemplo, \u00e9 quase imposs\u00edvel descobrir porque \u00e9 que uma encomenda n\u00e3o foi colocada. Ou o volume de neg\u00f3cios deve crescer de forma constante e a taxa de convers\u00e3o \u00e9 muito baixa. Usando as ferramentas do Google Analytics \u00e9 poss\u00edvel otimizar a oferta correspondente, as campanhas de marketing e tamb\u00e9m o sucesso dos an\u00fancios podem ser medidos com o Google Analytics.<\/p>\n<h2>Iniciar Sess\u00e3o<\/h2>\n<p>Quando voc\u00ea se conectar pela primeira vez, voc\u00ea ver\u00e1 o painel de instrumentos. Aqui voc\u00ea obt\u00e9m todas as informa\u00e7\u00f5es sobre visualiza\u00e7\u00f5es de p\u00e1ginas, dura\u00e7\u00e3o da sess\u00e3o ou usu\u00e1rios. Voc\u00ea tamb\u00e9m tem a op\u00e7\u00e3o de receber um relat\u00f3rio semanal atrav\u00e9s do painel de instrumentos. Desta forma voc\u00ea sempre tem uma vis\u00e3o geral do que est\u00e1 acontecendo. Voc\u00ea pode salvar os relat\u00f3rios acessados com mais freq\u00fc\u00eancia sob o t\u00edtulo \"Atalhos\". Um acesso r\u00e1pido a estes <a href=\"https:\/\/webhosting.de\/pt\/personenbezogene-daten-sozialen-netzwerken\/\">Dados<\/a> \u00e9 atrav\u00e9s da n\u00e3o-problem\u00e1tica.<\/p>\n<h3>Eventos de radar<\/h3>\n<p>Voc\u00ea pode obter uma vis\u00e3o geral de como seus clientes agiram sob o item de menu \"Eventos de Radar\". Esta vis\u00e3o geral pode ser dividida em atividades di\u00e1rias, semanais ou mensais. Isto permite determinar se o tr\u00e1fego foi perdido ou se o tempo de visita aumentou.<br \/>\nVoc\u00ea pode ver quantos visitantes est\u00e3o atualmente na sua p\u00e1gina sob o item de menu \"Tempo Real\". O mesmo se aplica \u00e0s p\u00e1ginas vistas e \u00e0 respectiva localiza\u00e7\u00e3o.<\/p>\n<h3>Grupo alvo<\/h3>\n<p>Voc\u00ea pode saber mais sobre seus usu\u00e1rios no item de menu \"Grupo alvo\". Aqui voc\u00ea pode ver graficamente, as impress\u00f5es da p\u00e1gina, os usu\u00e1rios, as sess\u00f5es, a dura\u00e7\u00e3o da sess\u00e3o e a taxa de retorno. Voc\u00ea tamb\u00e9m pode descobrir sobre o comportamento e os interesses dos usu\u00e1rios. Voc\u00ea tamb\u00e9m pode descobrir quantos dos visitantes visitam seu site via smartphone, computador desktop ou tablet. Isto d\u00e1-lhe informa\u00e7\u00e3o sobre um <a href=\"https:\/\/webhosting.de\/pt\/responsive-design-und-suchmaschinenoptimierung\/\">Respondendo<\/a> desenhos do seu site.<\/p>\n<h3>Aquisi\u00e7\u00e3o<\/h3>\n<p>Certamente tamb\u00e9m \u00e9 interessante para voc\u00ea saber em que dire\u00e7\u00e3o os visitantes vieram ao seu site. O item de menu \"Aquisi\u00e7\u00e3o\" d\u00e1-lhe informa\u00e7\u00e3o sobre se isto foi feito atrav\u00e9s de uma entrada directa ou atrav\u00e9s das redes sociais. Faz sentido usar esta \u00e1rea regularmente.<\/p>\n<h3>Conduta<\/h3>\n<p>Informa\u00e7\u00f5es sobre a\u00e7\u00f5es e execu\u00e7\u00f5es de seus visitantes podem ser encontradas na se\u00e7\u00e3o \"Comportamento\". O fluxo de comportamento \u00e9 exibido graficamente aqui. Dentro da se\u00e7\u00e3o \"Comportamento\" sob o item de menu \"Conte\u00fado do site\" no fluxo de comportamento, voc\u00ea recebe informa\u00e7\u00f5es sobre visualiza\u00e7\u00f5es de p\u00e1ginas e taxa de retorno. Ao mesmo tempo, h\u00e1 uma exibi\u00e7\u00e3o dos hor\u00e1rios de visita e do valor da p\u00e1gina. Al\u00e9m disso, sob o t\u00edtulo \"Comportamento\", h\u00e1 a an\u00e1lise na p\u00e1gina. Isto \u00e9 de interesse se voc\u00ea atualizar regularmente a sua p\u00e1gina inicial. Aqui voc\u00ea pode ver em termos percentuais quantas pessoas clicam em qual bot\u00e3o e tamb\u00e9m em qual bot\u00e3o elas clicam na sub-p\u00e1gina. Isso permite que voc\u00ea veja onde est\u00e1 o foco principal do seu site. No entanto, n\u00e3o \u00e9 necess\u00e1rio fazer uma verifica\u00e7\u00e3o semanal aqui.<\/p>\n<h3>Convers\u00f5es<\/h3>\n<p>Sob o separador \"Convers\u00f5es\" voc\u00ea tem a possibilidade de definir objectivos individuais. O sucesso das campanhas publicit\u00e1rias tamb\u00e9m pode ser medido. Aqui voc\u00ea tamb\u00e9m pode medir o sucesso de downloads ou cadastros para uma newsletter. Se voc\u00ea administra uma loja online, a subpasta de com\u00e9rcio eletr\u00f4nico ser\u00e1 de particular interesse para voc\u00ea.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher 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