{"id":4123,"date":"2020-10-30T22:22:48","date_gmt":"2020-10-30T21:22:48","guid":{"rendered":"https:\/\/webhosting.de\/?p=4123"},"modified":"2020-10-30T22:22:48","modified_gmt":"2020-10-30T21:22:48","slug":"%d1%84%d0%b5%d0%b9%d1%81%d0%b1%d1%83%d0%ba-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b-%d0%be%d1%80%d1%83%d0%b6%d0%b8%d0%b5-%d0%ba%d0%be%d0%bd","status":"publish","type":"post","link":"https:\/\/webhosting.de\/ru\/facebook-targeting-des-werbers-waffe-gegen-streuverlust\/","title":{"rendered":"Facebook Targeting - \u043e\u0440\u0443\u0436\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u043e\u0442\u0438\u0432 \u0440\u0430\u0441\u0442\u043e\u0447\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430."},"content":{"rendered":"<p>\u041e\u0442 \u043c\u0438\u043b\u043e\u0433\u043e \u0434\u043e \u043b\u044e\u0431\u0438\u043c\u043e\u0433\u043e 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\u0440\u0435\u0437\u043a\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432 2013 \u0433\u043e\u0434\u0443 Facebook \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u043b \u0441\u0434\u0435\u043b\u043a\u0438 \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c\u0438 \u0431\u0440\u043e\u043a\u0435\u0440\u0430\u043c\u0438, \u043a\u0430\u043a Epsilon, Acxiom \u0438 Datalogix. \u0421 \u0442\u0435\u0445 \u043f\u043e\u0440 Facebook Targeting \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0433\u0440\u0443\u043f\u043f.<\/p>\n<p>\u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430\u043c\u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 Facebook \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430\u043c \u0434\u0430\u043d\u043d\u044b\u0445. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \"\u041d\u044c\u044e-\u0419\u043e\u0440\u043a \u0422\u0430\u0439\u043c\u0441\", \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 2012 \u0433\u043e\u0434\u0443 Acxiom \u0438\u043c\u0435\u043b\u0430 \u0441\u0430\u043c\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0432 \u043c\u0438\u0440\u0435 \u043f\u0443\u043b 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\u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043a\u0443\u0441\u043a\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0437\u0430 \u043e\u0434\u043d\u0443 \u043d\u043e\u0447\u044c Facebook \u0437\u043d\u0430\u043b \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0442\u043e \u0438\u0433\u0440\u0430\u043b \u0432 \u0424\u0430\u0440\u043c\u0432\u0438\u043b\u043b\u0435 \u0438 \u043a\u0442\u043e \u0438\u0433\u0440\u0430\u043b \u0432 Candy Crusher. \u041f\u043e\u043c\u0438\u043c\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0441\u0430\u043c\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 Facebook, \u0442\u0435\u043f\u0435\u0440\u044c \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e 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\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b \u0432\u043f\u043b\u043e\u0442\u044c \u0434\u043e \u043c\u0435\u043b\u044c\u0447\u0430\u0439\u0448\u0438\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u0441\u0434\u0435\u043b\u0430\u043b\u0430 Facebook Targeting \u043b\u044e\u0431\u0438\u043c\u044b\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u043c\u0435\u0434\u0438\u0430 \u0432 \u043c\u0438\u0440\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432 \u043e\u0434\u043d\u043e\u0447\u0430\u0441\u044c\u0435. <\/p>\n<h2>\u041f\u0443\u0442\u044c \u043a \u0442\u043e\u0447\u043d\u043e\u043c\u0443 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044e \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b<\/h2>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b 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\u0434\u0430\u0442\u044c \u0431\u043b\u043e\u0433\u0443 \u0431\u043e\u043b\u044c\u0448\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439? \u0425\u043e\u0447\u0435\u0442 \u043b\u0438 \u043e\u043d \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u043d\u043e\u0432\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432, \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0430\u0434\u0440\u0435\u0441\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u0434\u043b\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0431\u044e\u043b\u043b\u0435\u0442\u0435\u043d\u0435\u0439? \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 Facebook \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0434\u0435\u0441\u044f\u0442\u044c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0439 \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u044f\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436. \u0421\u0434\u0435\u043b\u0430\u0442\u044c \u0446\u0435\u043b\u044c \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0432\u044b\u0431\u043e\u0440 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0438 \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u043c \u043f\u043e\u0440\u044f\u0434\u043a\u0435.<\/p>\n<h2>Facebook Targeting - \u041f\u043e\u0434\u0445\u043e\u0434 \u0448\u0430\u0433 \u0437\u0430 \u0448\u0430\u0433\u043e\u043c<\/h2>\n<p>\u0414\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439(\u044b\u0445) \u0433\u0440\u0443\u043f\u043f\u044b(\u043e\u0432) Facebook \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0432\u044b\u0431\u043e\u0440 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 \u0448\u0435\u0441\u0442\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0441 \u0441\u043e\u0442\u043d\u044f\u043c\u0438 \u043f\u043e\u0434\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439.<br \/>\n- \u0414\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0432\u043e\u0437\u0440\u0430\u0441\u0442, \u043f\u043e\u043b, \u044f\u0437\u044b\u043a, \u0441\u0442\u0430\u0442\u0443\u0441 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439, \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u0440\u0430\u0431\u043e\u0442\u0430 \u0438 \u0442.\u0434.<br \/>\n- \u041e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0432 \u0446\u0435\u043b\u043e\u043c \u0438 \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \"\u0415\u0434\u0430 \u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0438 - \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b - \u0444\u0430\u0441\u0442\u0444\u0443\u0434 + \u043a\u0430\u0444\u0435\" \u0438\u043b\u0438 \"\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f - \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u044b - \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0440\u044b + \u043f\u0430\u043c\u044f\u0442\u044c\".<br \/>\n- \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438 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\"\u041b\u044e\u0431\u0438\u0442 \u0438 \u0434\u0440\u0443\u0436\u0438\u0442\".<br \/>\n- \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 (\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b), \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0432\u0430\u0448\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u0431\u0430\u0437\u0430, \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0431\u043b\u043e\u0433\u043e\u0432 \u0438\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<br \/>\n- Lookalike Audiences - \u0433\u0440\u0443\u043f\u043f\u044b \u043b\u044e\u0434\u0435\u0439 \u0441 \u0442\u0435\u043c\u0438 \u0436\u0435 \u0438\u043b\u0438 \u043f\u043e\u0445\u043e\u0436\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438, \u0447\u0442\u043e \u0438 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b.<\/p>\n<h2>\u0421\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438: Facebook-\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435<\/h2>\n<p>1. B2B \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f: <a href=\"https:\/\/webhosting.de\/ru\/business\/\">\u0411\u0438\u0437\u043d\u0435\u0441<\/a> \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435<br \/>\n\u0412\u044b \u0438\u0449\u0435\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0440\u0430\u043c\u043a\u0430\u0445, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0434\u043b\u044f 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(\u0442\u043e\u0436\u0435 \u0441\u0430\u043c\u043e\u0435). <\/p>\n<p>3. facebook-\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439: \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c lookalike-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e<br \/>\n\u0412\u044b \u0443\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 Facebook \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430 \u0434\u043b\u044f \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0438\/\u0438\u043b\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438? \u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c 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Das \u00e4nderte sich schlagartig, als Facebook 2013 Deals mit renommierten Datenbrokern wie 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