{"id":4074,"date":"2020-10-30T20:02:06","date_gmt":"2020-10-30T19:02:06","guid":{"rendered":"https:\/\/webhosting.de\/data-mining-und-big-data-fuer-unternehmen\/"},"modified":"2025-10-09T12:24:46","modified_gmt":"2025-10-09T10:24:46","slug":"datautvinning-och-stora-data-foer-foeretag","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/data-mining-und-big-data-fuer-unternehmen\/","title":{"rendered":"Datautvinning och Big Data f\u00f6r f\u00f6retag"},"content":{"rendered":"<p>Bigdata blir alltmer en utmaning f\u00f6r stora f\u00f6retag. Begreppet \"big data\" \u00e4r en metafor f\u00f6r ett v\u00e4rdel\u00f6st berg av data som man vill s\u00f6ka kunskap i. Utvinning av stora data beskriver statistiska metoder som anv\u00e4nds f\u00f6r att s\u00f6ka efter trender, korsf\u00f6rbindelser och ny information. <a href=\"https:\/\/webhosting.de\/sv\/personenbezogene-daten-sozialen-netzwerken\/\">Uppgifter<\/a> s\u00f6ks i massdata. Manuell behandling av s\u00e5dana enorma datam\u00e4ngder \u00e4r inte m\u00f6jlig, och d\u00e4rf\u00f6r m\u00e5ste datorst\u00f6dda metoder anv\u00e4ndas. Dessa metoder kan ocks\u00e5 anv\u00e4ndas f\u00f6r mindre datam\u00e4ngder. Datamining h\u00e4nvisar vanligtvis endast till analyssteget i processen.<\/p>\n<h2>Datautvinning och stora data<\/h2>\n<p>Med datautvinning kan stora m\u00e4ngder data unders\u00f6kas med hj\u00e4lp av datorst\u00f6dda program. Termen datautvinning \u00e4r n\u00e5got missvisande, eftersom det inte handlar om att generera data utan om att utvinna kunskap ur data. Begreppet har blivit popul\u00e4rt fr\u00e4mst f\u00f6r att det \u00e4r kort och exakt. I allm\u00e4nhet kan datautvinning beskrivas som en process f\u00f6r att utvinna kunskap som tidigare var ok\u00e4nd och som anses vara potentiellt anv\u00e4ndbar. Bigdata anv\u00e4nds f\u00f6r att beskriva datam\u00e4ngder som \u00e4r f\u00f6r komplexa eller stora, eller som helt enkelt f\u00f6r\u00e4ndras f\u00f6r snabbt. Manuell insamling eller bearbetning med klassiska metoder \u00e4r d\u00e4rf\u00f6r uteslutet. De insamlade Bigdata som ska anv\u00e4ndas f\u00f6r datautvinning kan komma fr\u00e5n alla m\u00f6jliga k\u00e4llor. De str\u00e4cker sig fr\u00e5n elektronisk kommunikation mellan f\u00f6retag och myndigheter till register \u00f6ver \u00f6vervakningssystem. \u00d6nskan att analysera stora datam\u00e4ngder f\u00f6r att anv\u00e4nda de insikter som erh\u00e5lls kommer ofta i konflikt med andra personers personliga r\u00e4ttigheter, och d\u00e4rf\u00f6r \u00e4r det viktigt att skydda dessa r\u00e4ttigheter i f\u00f6rv\u00e4g.<\/p>\n<h2>Datautvinning och Big Data: konventionella metoder<\/h2>\n<p>I Big Data datautvinning analyseras urval och datasamlingar. Ofullst\u00e4ndiga datam\u00e4ngder tas bort och viktiga k\u00e4llor eller j\u00e4mf\u00f6relsev\u00e4rden l\u00e4ggs till. Uppgifterna s\u00f6ks sedan efter vissa beteendem\u00f6nster och resultaten presenteras. Dessa unders\u00f6ks och utv\u00e4rderas av experter f\u00f6r att man ska kunna fatta ett beslut om huruvida det \u00f6nskade m\u00e5let kan uppn\u00e5s. Kunskapen som erh\u00e5lls anv\u00e4nds i nya unders\u00f6kningar eller som j\u00e4mf\u00f6relseparametrar f\u00f6r att resultaten av n\u00e4sta s\u00f6kning ska bli \u00e4nnu mer exakta. Tidigare anv\u00e4ndes datautvinning i Bigdata fr\u00e4mst inom IT, men fler och fler f\u00f6retag b\u00f6rjar intressera sig f\u00f6r metoderna och den stora potentialen i Bigdata. Inom finanssektorn anv\u00e4nds datautvinning f\u00f6r att uppt\u00e4cka bedr\u00e4gerier och kontrollera fakturor. Vid kreditbed\u00f6mning anv\u00e4nds Bigdata f\u00f6r att ber\u00e4kna hur stor sannolikheten f\u00f6r betalningsinst\u00e4llelse \u00e4r. I <a href=\"https:\/\/webhosting.de\/sv\/warum-geschaefte-aus-der-fussgaengerzone-auch-online-eine-praesenz-zeigen-sollten\/\">Marknadsf\u00f6ring<\/a> Data mining anv\u00e4nds f\u00f6r att ber\u00e4kna kundernas k\u00f6pbeteende och vilka reklam\u00e5tg\u00e4rder potentiella kunder \u00e4r intresserade av. I n\u00e4tbutiker analyseras varukorgarna och d\u00e4refter \u00e4ndras priserna och placeringen av produkterna. Dessutom kan man s\u00f6ka efter m\u00e5lgrupper f\u00f6r reklamkampanjer och unders\u00f6ka kundprofiler. P\u00e5 internet anv\u00e4nds big data mining f\u00f6r att uppt\u00e4cka attacker, rekommendera tj\u00e4nster och analysera sociala n\u00e4tverk. Andra till\u00e4mpningsomr\u00e5den \u00e4r till exempel medicin, bibliometri och omv\u00e5rdnad.<\/p>\n<h2>Saker att veta om Bigdata och datautvinning<\/h2>\n<p>Bigdata eller datautvinning kan betraktas som en disciplin som \u00e4r neutral p\u00e5 vetenskaplig niv\u00e5. Vid datautvinning kan data fr\u00e5n alla t\u00e4nkbara k\u00e4llor analyseras. Men s\u00e5 snart uppgifterna r\u00f6r en person kan moraliska och juridiska konflikter snabbt uppst\u00e5. Dessa har vanligtvis inget med analysen av uppgifterna att g\u00f6ra, utan endast med uttagsprocessen. Uppgifter som inte har anonymiserats tillr\u00e4ckligt kan under vissa omst\u00e4ndigheter tilldelas specifika personer. Vid datautvinning av stora datam\u00e4ngder m\u00e5ste man d\u00e4rf\u00f6r alltid se till att anonymiseringen inte g\u00f6r det m\u00f6jligt att dra n\u00e5gra slutsatser om personer eller grupper av personer. F\u00f6rutom de juridiska konflikterna b\u00f6r man notera att moraliska fr\u00e5gor v\u00e4cks. Det \u00e4r tveksamt om datorer ska ha r\u00e4tt att dela in m\u00e4nniskor i \"kategorier\" eller \"klasser\". Vid datautvinning presenteras m\u00e4nniskor till exempel som kreditv\u00e4rdiga eller icke-kreditv\u00e4rdiga. I allm\u00e4nhet b\u00f6r det noteras att sj\u00e4lva processen \u00e4r extremt v\u00e4rdeneutral och anonym. F\u00f6rfarandet k\u00e4nner inte till konsekvenserna och sannolikheterna av ber\u00e4kningen. Men s\u00e5 snart m\u00e4nniskor konfronteras med uppgifterna i verkligheten, till exempel av Schufa, kan det leda till alienerade, kr\u00e4nkta eller f\u00f6rv\u00e5nade reaktioner. P\u00e5 s\u00f6kmotorj\u00e4tten Google, p\u00e5 <a href=\"https:\/\/webhosting.de\/sv\/so-gehts-google-analytics-in-wordpress-einbinden-und-anonymisieren\/\">Google Analytics<\/a> Uppgifter om m\u00e5lgrupperna f\u00f6r webbplatsens operat\u00f6rer.<\/p>\n<h2>M\u00f6jligheter och framtidsutsikter<\/h2>\n<p>I den globaliserade v\u00e4rlden blir datautvinning av stora datam\u00e4ngder allt mer relevant. F\u00f6rr kunde amerikanska f\u00f6retag utifr\u00e5n kundernas k\u00f6pbeteende avg\u00f6ra om de var gravida eller inte. Utifr\u00e5n dessa insikter skickades riktade shoppingkuponger och tips ut, vilket \u00f6kade f\u00f6rs\u00e4ljningen. P\u00e5 grund av ink\u00f6pens natur var det till och med m\u00f6jligt att f\u00f6rutse f\u00f6delsedatumet, men inte p\u00e5 dagen. Datautvinning av Big Data \u00e4r av stor betydelse f\u00f6r f\u00f6retag i dag. Genom m\u00e5linriktad datautvinning av Big Data kan man samla in viktiga insikter om anv\u00e4ndare och potentiella kunder. Datautvinning leder i slut\u00e4ndan till h\u00f6gre f\u00f6rs\u00e4ljning och vinst och kommer d\u00e4rf\u00f6r att bli mycket viktigare i framtiden. Det \u00e4r inte konstigt: i den globaliserade och tekniskt kunniga v\u00e4rlden har datainsamling blivit normal och kommer att bli mycket mer framtr\u00e4dande inom en snar framtid.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bigdata wird f\u00fcr gro\u00dfe Konzerne zunehmend zu einer Herausforderung. Der Begriff &#8222;Big Data&#8220; steht als Metapher f\u00fcr einen wertlosen Datenberg, in welchem nach Wissen gesucht werden soll. Mit Bigdata Mining werden statistische Methoden beschrieben mit welchen nach Trends, Querverbindungen und neuen Daten in Massendaten gesucht wird. Eine manuelle Verarbeitung solch riesiger Datenbest\u00e4nde ist nicht m\u00f6glich, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[673],"tags":[3,4],"class_list":["post-4074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-computer_und_internet","tag-bigdata","tag-data-mining"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"673","rank_math_title":null,"inline_featured_image":"","_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":"1760006201:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4486","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"data-mining-and-big-data-for-business","_trp_automatically_translated_slug_lv":"datu-ieguve-un-lieli-dati-biznesam","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_da_dk":null,"_trp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