{"id":4108,"date":"2020-10-30T23:58:10","date_gmt":"2020-10-30T22:58:10","guid":{"rendered":"https:\/\/webhosting.de\/?p=4108"},"modified":"2020-11-03T21:50:43","modified_gmt":"2020-11-03T20:50:43","slug":"facebook-likes-buying-the-king-path-to-customer-displacement","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/facebook-likes-kaufen-der-koenigsweg-zur-kundenvertreibung\/","title":{"rendered":"K\u00f6p Facebook Likes - den kungliga v\u00e4gen till att driva bort kunder"},"content":{"rendered":"

\"Nya Facebook<\/a> Gillar varje sekund, de f\u00f6rsta 25 gratis, 50 euro f\u00f6r 1 000 klick\": Frestas du ibland av s\u00e5dana eller liknande erbjudanden f\u00f6r att g\u00f6ra den inte alltid l\u00e4tta kampen om popularitet lite l\u00e4ttare? Det skulle vara praktiskt taget sj\u00e4lvklart att putsa upp sin egen image p\u00e5 Facebook med hj\u00e4lp av paketk\u00f6p av likes och fans... S\u00e4rskilt eftersom m\u00e5nga leverant\u00f6rer ofta erbjuder sina paket f\u00f6r att f\u00e5 upp tummen upp som \"h\u00f6gkvalitativa\" och till och med \"like-s\u00e4krade\". Fr\u00e5gan \u00e4r bara: motsvarar det du m\u00e5ste betala bra f\u00f6r verkligen det du verkligen vill ha eller beh\u00f6ver?<\/p>\n

Vem beh\u00f6ver Facebook Likes?
\nOm det g\u00f6r dig lycklig att titta p\u00e5 en meningsl\u00f6s fyra-, fem- eller flersiffrig siffra som representerar en massa inbillade fans, \u00e4r k\u00f6pta likes f\u00f6rmodligen precis vad du beh\u00f6ver. I ett n\u00f6tskal handlar det h\u00e4r fallet helt enkelt om att framst\u00e4lla sig sj\u00e4lv som \"oerh\u00f6rt viktig\" eller \"vansinnigt popul\u00e4r\".<\/p>\n

Men om du vill anv\u00e4nda din n\u00e4rvaro p\u00e5 Facebook f\u00f6r att marknadsf\u00f6ra din F\u00f6retag<\/a> eller om du vill g\u00f6ra reklam f\u00f6r din sak, \u00f6ka f\u00f6rs\u00e4ljningen eller generera donationer, finns det bara en sak att g\u00f6ra: h\u00e5ll fingrarna borta fr\u00e5n k\u00f6pbara saker! Erfarenheten har visat att det har motsatt effekt \u00e4n vad bra marknadsf\u00f6ring \u00e4r t\u00e4nkt att g\u00f6ra:<\/p>\n

- K\u00f6pta fans blir inte betalande kunder.
\n- Falska likes kan g\u00f6ra dig ointressant f\u00f6r dina relevanta Facebook-kontakter.
\n- Falska likes s\u00e4nker din ranking i nyhetsfl\u00f6det.<\/p>\n

Vem representerar Likes till salu?<\/h2>\n

S\u00e4ljarna av fans avsl\u00f6jar naturligtvis inte hur deras pool av k\u00f6pbara Facebook-fans \u00e4r sammansatt. Vanligtvis lovar webbplatser att de Facebook Likes de s\u00e4ljer garanterat kommer fr\u00e5n \"kvalificerade\" anv\u00e4ndare. Som en \"s\u00e4rskild tj\u00e4nst\" kan intresserade parter ocks\u00e5 k\u00f6pa m\u00e5lgruppsannonsering (targeting), som ska \u00f6ka antalet \"riktiga\" Likes fr\u00e5n den avsedda m\u00e5lgruppen. Men vad betyder \"verklig\" eller \"kvalificerad\" i detta sammanhang? I b\u00e4sta fall inneb\u00e4r det bara att Facebook-konton existerar under de namn som anges. Inte ens s\u00e4ljarna h\u00e4vdar att de har tiotusentals potentiella kunder f\u00f6r just deras F\u00f6retag<\/a>din tj\u00e4nst eller din organisation. I princip alla vet att k\u00f6pta likes i sig inte inneb\u00e4r tillv\u00e4xt f\u00f6r kundbasen.<\/p>\n

Hur betalda Likes faktiskt kan skada dig: tv\u00e5 alternativ<\/h2>\n

1. Otillr\u00e4cklig genuin trafik inneb\u00e4r d\u00e5lig positionering i nyhetsfl\u00f6det.
\nDet \u00e4r inte mycket v\u00e4rt att ha en Facebook-sida med 10 000 eller fler gilla-markeringar om de inte engagerar sig. K\u00f6pta fans kommenterar inte, rekommenderar dig inte och engagerar sig inte p\u00e5 n\u00e5got annat s\u00e4tt. Detta beror naturligtvis p\u00e5 att s\u00e5dana v\u00e4nner inte alls \u00e4r intresserade av dig, eller att de bara \u00e4r p\u00e5hittade anv\u00e4ndare i vilket fall som helst. En sida med m\u00e5nga gillare, men d\u00e4r knappt n\u00e5gon annan \u00e4n du skriver n\u00e5got, glider ner i nyhetsfl\u00f6det f\u00f6r dina fans enligt Facebooks nuvarande algoritm f\u00f6r nyhetsfl\u00f6den. Resultatet: ingen l\u00e4gger m\u00e4rke till dina inl\u00e4gg, eftersom inte ens dina riktiga kontakter p\u00e5 Facebook ser dem.<\/p>\n

2. det v\u00e4rsta fallet: f\u00f6rfalskningar kan driva bort potentiella kunder
\nDen nuvarande algoritmen f\u00f6r Facebooks nyhetsfl\u00f6de tar h\u00e4nsyn till det faktum att autentiskt engagemang i form av kommentarer, fr\u00e5gor, tillk\u00e4nnagivanden och s\u00e5 vidare mycket v\u00e4l kan s\u00e4rskiljas fr\u00e5n meningsl\u00f6s aktivitet. Du kan ocks\u00e5 k\u00f6pa ytterligare paket med inl\u00e4gg och kommentarer n\u00e4r du k\u00f6per likes. Men i vilket fall som helst \u00e4r det fr\u00e5ga om ren spamming, vilket \u00e4r l\u00e5ngt ifr\u00e5n h\u00f6gkvalitativt inneh\u00e5ll som \u00e4r v\u00e4rt att l\u00e4sa. Resultatet: din st\u00e4llning i relevanta nyhetsfl\u00f6den sjunker automatiskt.<\/p>\n

Vad som r\u00e4knas: genuint intresse i st\u00e4llet f\u00f6r \"konserverade\" appl\u00e5der.
\nFacebook har \u00e4ndrat sin algoritm f\u00f6r nyhetsfl\u00f6de flera g\u00e5nger under \u00e5ren (senast i april) som svar p\u00e5 anv\u00e4ndarnas praxis och f\u00f6rslag till f\u00f6rb\u00e4ttringar. Slutligen, de f\u00f6r n\u00e4rvarande viktigaste faktorerna som kan p\u00e5verka din st\u00e4llning i fl\u00f6dena positivt:<\/p>\n

- H\u00f6g relevans\/aktualitet i dina \u00e4mnen
\n- Uttryckligen intressanta inl\u00e4gg, t.ex. videor, som anv\u00e4ndarna tittar p\u00e5 \u00e4nda till slutet,
\n- Kontinuerlig interaktion<\/p>\n

Anv\u00e4ndare som aktivt och upprepade g\u00e5nger engagerar sig i dina inl\u00e4gg genom att gilla eller kommentera kommer att se dina inl\u00e4gg h\u00f6gre upp i sitt nyhetsfl\u00f6de. Detta g\u00e4ller \u00e4ven \u00e4ldre inneh\u00e5ll som blir relevant igen genom nya interaktioner. Slutsats: Sluta k\u00f6pa irrelevanta Likes och investera i riktigt inneh\u00e5ll. Detta kommer ocks\u00e5 att ge fler riktiga fans till Facebook.<\/p>","protected":false},"excerpt":{"rendered":"

„Neue Facebook Likes im Sekundentakt, die ersten 25 geschenkt, 50 Euro f\u00fcr 1.000 Klicks“: F\u00fchren solche oder \u00e4hnliche Angebote Sie gelegentlich in Versuchung, sich den nicht immer einfachen Kampf um Popularit\u00e4t ein wenig zu erleichtern? Wo es doch praktisch auf der Hand l\u00e4ge, das eigene Image auf Facebook mithilfe des b\u00fcndelweisen Einkaufs von Likes und […]<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[679],"tags":[11,38],"class_list":["post-4108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-facebook","tag-likes"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"679","rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":"679","rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"facebook","_yoast_wpseo_linkdex":"58","_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":"1604440305:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":"{{unknown}}","_oembed_bfde9e10f59a17b85fc8917fa7edf782":"