{"id":4109,"date":"2020-10-30T20:27:22","date_gmt":"2020-10-30T19:27:22","guid":{"rendered":"https:\/\/webhosting.de\/fuenf-ingredienzien-erfolgreicher-facebook-werbung\/"},"modified":"2020-10-30T20:27:22","modified_gmt":"2020-10-30T19:27:22","slug":"fuenf-ingredienser-succesfull-facebook-advertising","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/fuenf-ingredienzien-erfolgreicher-facebook-werbung\/","title":{"rendered":"Sex ingredienser f\u00f6r framg\u00e5ngsrik Facebook-annonsering"},"content":{"rendered":"

\"Sales before fans\" \u00e4r, i ett n\u00f6tskal, ett av nyckelbudskapen i den aktuella online Marknadsf\u00f6ring<\/a>. Detta betyder inte ett avsiktligt avst\u00e5ende fr\u00e5n annonser p\u00e5 sociala medier. Tv\u00e4rtom - som ett medium f\u00f6r kundf\u00f6rv\u00e4rv Facebook<\/a> Reklam \u00e4r popul\u00e4rare \u00e4n n\u00e5gonsin, och trenden \u00e4r upp\u00e5tg\u00e5ende. Det \u00e4r bara det att fokus har skiftat under de senaste \u00e5ren. <\/p>\n

Marknadsf\u00f6ringsavdelningarnas favorit
\n\u00c5r 2014 fanns det omkring 20 miljoner anv\u00e4ndare p\u00e5 Facebook varje dag bara i Tyskland och drygt en miljard i hela v\u00e4rlden. Mer \u00e4n 85 procent av dem anv\u00e4nder plattformen via en smartphone och\/eller surfplatta. Zuckerbergs hj\u00e4rnsp\u00f6ke \u00e4r ett av de mest eftertraktade medierna f\u00f6r reklam, och inte bara inom sociala medier: globalt sett g\u00e5r minst nio procent av de digitala reklamutgifterna till Facebook-annonsering. Under 2015 \u00f6kade reklamverksamheten med mer \u00e4n 40 procent j\u00e4mf\u00f6rt med motsvarande period \u00e5ret innan.<\/p>\n

Facebook-annonsering med nytt fokus
\nTack vare den enorma r\u00e4ckvidden och de praktiska m\u00f6jligheterna att exakt registrera och utv\u00e4rdera kampanjernas resultat anses Facebook-annonsering vara ett n\u00e4stan idealiskt marknadsf\u00f6ringsverktyg. F\u00f6ruts\u00e4ttningen f\u00f6r detta \u00e4r dock att du tar h\u00e4nsyn till de speciella omst\u00e4ndigheter som pr\u00e4glar marknadsf\u00f6ringen p\u00e5 sociala medier. Eftersom det inte finns n\u00e5gon \"sj\u00e4lvverkande\" mekanism som direkt leder till h\u00f6gre konverteringsgrad med \u00f6kad trafik.<\/p>\n

1. muttrar och bultar: Best\u00e4m din m\u00e5lgrupp<\/h2>\n

Ju mer du vet om de grupper av m\u00e4nniskor som du vill locka till din produkt eller tj\u00e4nst, desto b\u00e4ttre kan du formulera och utforma dina Facebook-annonser. De m\u00e5nga olika m\u00f6jligheterna till m\u00e5lgruppsinriktning - den m\u00e5lgruppsmarknadsf\u00f6ring som kan balanseras s\u00e5 exakt - \u00e4r ett av de mest geniala verktygen som ett marknadsf\u00f6ringsmedium kan erbjuda. B\u00f6rja helt enkelt med den st\u00f6rsta m\u00f6jliga gemensamma n\u00e4mnaren f\u00f6r din m\u00e5lgrupp om du \u00e4nnu inte har tillr\u00e4ckligt med information om egenskaper, preferenser etc. - t.ex. \u00e5ldersgrupp, k\u00f6n och hobbyer. Du kan alltid f\u00f6rfina urvalet senare.<\/p>\n

2. Facebook-annonsering kommer s\u00e4llan ensam...<\/h2>\n

Vill du skapa fler l\u00e4sare till din blogg med din annons p\u00e5 Facebook, \u00f6ka f\u00f6rs\u00e4ljningen p\u00e5 din Webbplats<\/a> eller samla in e-postadresser till din e-postlista? Den genomsnittliga Facebook-anv\u00e4ndaren kommer knappast att \u00e4gna s\u00e5 mycket uppm\u00e4rksamhet och tid \u00e5t dig, s\u00e4rskilt inte om han eller hon r\u00e5kade st\u00f6ta p\u00e5 din intressanta annons av en slump. D\u00e4rf\u00f6r \u00e4r det vettigare att skapa flera landningssidor med tillh\u00f6rande Facebook-annonser f\u00f6r respektive m\u00e5lgrupp och syfte \u00e4n att sl\u00e4nga allt i en och samma gryta.<\/p>\n

3 P\u00e5 tal om kontakter: Minns du hur man b\u00e4st f\u00e5ngar m\u00f6ss?<\/h2>\n

Om du vill \u00f6vertala l\u00e4saren av din annons att l\u00e4mna sina kontaktuppgifter p\u00e5 din landningssida b\u00f6r du erbjuda honom en attraktiv och\/eller anv\u00e4ndbar, naturligtvis gratis, tj\u00e4nst i geng\u00e4ld. Till exempel en upplysande e-bok eller en riktigt l\u00e4rorik videokurs om det \u00e4mne som intresserade honom och ledde honom till din webbplats.<\/p>\n

4. ber\u00e4kna budgeten f\u00f6r Facebook-annonsering fr\u00e5n b\u00f6rjan<\/h2>\n

N\u00e4r du budgeterar f\u00f6r effektiv m\u00e5lgruppsmarknadsf\u00f6ring p\u00e5 Facebook b\u00f6r du om m\u00f6jligt inrikta dig p\u00e5 de h\u00f6gre budniv\u00e5erna. Detta f\u00f6rb\u00e4ttrar dina m\u00f6jligheter att rikta in annonskampanjer och garanterar en v\u00e4l synlig placering inom din m\u00e5lgrupp.<\/p>\n

5. rikta ditt budskap till hj\u00e4rtat<\/h2>\n

Om du vill bli uppm\u00e4rksammad i ett medium som \u00e4r s\u00e5 snabbt f\u00f6r\u00e4nderligt och st\u00e4ndigt \u00f6versv\u00e4mmas av nya inl\u00e4gg som Facebook m\u00e5ste du ber\u00f6ra personerna i din m\u00e5lgrupp p\u00e5 ett k\u00e4nslom\u00e4ssigt s\u00e4tt. De oumb\u00e4rliga element som den relativt stora ytan p\u00e5 en Facebook-annons ger dig utrymme f\u00f6r \u00e4r f\u00f6ljande:
\n- En catchy rubrik med h\u00f6gst 25 tecken,
\n- uttrycksfullt, originellt bildmaterial i h\u00f6guppl\u00f6st kvalitet,
\n- en tydlig, kort och tydlig text (antalet m\u00f6jliga tecken beror p\u00e5 annonsens \u00f6nskade placering)
\n- en klickbar call-to-action som leder till din landningssida.<\/p>\n

6. prova och g\u00f6ra fel: experimentera och reagera p\u00e5 ett flexibelt s\u00e4tt!<\/h2>\n

Facebook-annonser som gav m\u00e5nga f\u00f6rs\u00e4ljningar eller leads ig\u00e5r kan vara bortgl\u00f6mda imorgon. N\u00e4r en kampanj v\u00e4l \u00e4r ig\u00e5ng \u00e4r det v\u00e4rt att investera tid och pengar i omfattande analyser och optimering. I samband med att annonskampanjen inleds r\u00e4cker det dock med att best\u00e4mma f\u00e4rdriktningen och komma ig\u00e5ng. Framg\u00e5ngsrik Facebook-annonsering \u00e4r anpassad till mediets snabba och m\u00e5ngfacetterade karakt\u00e4r.<\/p>","protected":false},"excerpt":{"rendered":"

„Sales vor Fans“ lautet kurz und b\u00fcndig eine Kernaussage von aktueller Online Marketing. Damit ist nicht etwa ein angestrebter Verzicht auf Social Media Ads gemeint. Im Gegenteil – als Medium der Kundengewinnung steht Facebook Werbung so hoch im Kurs wie nie zuvor, Tendenz: steigend. Lediglich der Fokus hat sich in den letzten Jahren verschoben. Der 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