Videomarknadsf\u00f6ring har blivit ett viktigt SEO- och reklamverktyg. Videomarknadsf\u00f6ring \u00e4r en s\u00e4rskild form av marknadsf\u00f6ring p\u00e5 n\u00e4tet d\u00e4r videor anv\u00e4nds f\u00f6r att f\u00f6rmedla f\u00f6rs\u00e4ljnings-, marknadsf\u00f6rings- och PR-meddelanden. Videor kan laddas upp p\u00e5 plattformar som YouTube och n\u00e5s via sociala n\u00e4tverk och internetplatser. M\u00f6jligheterna och m\u00f6jligheterna med videomarknadsf\u00f6ring \u00e4r extremt m\u00e5ngsidiga och kommer att anv\u00e4ndas allt mer under de kommande \u00e5ren. <\/p>\n
Vinn kunder genom videomarknadsf\u00f6ring<\/p>\n
Videor kommer att bli allt viktigare i framtiden. Tidigare kunde man observera en liknande process med bilder. Medan textinneh\u00e5ll var av stort intresse i b\u00f6rjan av Internet har bilder nu blivit en integrerad del av Internet. Tack vare den st\u00e4ndigt \u00f6kande bandbredden kan videor nu laddas med l\u00e4tthet. Videomarknadsf\u00f6ring har redan en enorm betydelse, s\u00e4rskilt via Youtube, MyVideo & Co. Kunderna letar allt oftare efter videor p\u00e5 webbplatser. De har f\u00f6rdelen att du inte beh\u00f6ver anstr\u00e4nga dig n\u00e4r du s\u00f6ker information. Anv\u00e4ndaren kan luta sig bekv\u00e4mt tillbaka och titta p\u00e5 videon. P\u00e5 s\u00e5 s\u00e4tt slipper han l\u00e4sa stora m\u00e4ngder text. N\u00e4r man tittar p\u00e5 videor kan reklamsekvenser och \u00e5sikter inte blekas ut - de f\u00e5ngas upp av anv\u00e4ndaren och f\u00f6rankras i det undermedvetna. Marknadsunders\u00f6kningsinstitutet Marketing Sherpa konstaterar i studier att videor \u00e4r den viktigaste beslutsfattaren f\u00f6r k\u00f6pbeslut efter mun-till-mun-uttalande. Videor har en enorm attraktionskraft och underh\u00e5llningseffekt genom att de blandar r\u00f6rliga bilder. Anv\u00e4ndarna uts\u00e4tts f\u00f6r s\u00e5 m\u00e5nga stimuli p\u00e5 grund av Internets snabbhet att de inte l\u00e4ngre anser att konventionellt textinneh\u00e5ll \u00e4r s\u00e4rskilt intressant. Det \u00e4r inte konstigt att videomarknadsf\u00f6ring blir allt popul\u00e4rare. Sm\u00e5 och medelstora f\u00f6retag gynnas s\u00e4rskilt av videomarknadsf\u00f6ring: filmproduktioner kan ju numera genomf\u00f6ras med en ganska \u00f6verkomlig budget. Videomarknadsf\u00f6ring \u00e4r \"in\". Anv\u00e4ndarna gillar inte text\u00f6knar och vill bli underh\u00e5llna n\u00e4r de surfar. Videoproduktioner kan f\u00e4ngsla tittaren mycket mer \u00e4n konventionella former av reklam, t.ex. flygblad, annonser eller broschyrer. <\/p>\n
F\u00f6rdelar med videomarknadsf\u00f6ring<\/p>\n
Det finns ingen j\u00e4mf\u00f6rbar form av klassisk reklam som \u00e4r lika billig, informativ och effektiv som videomarknadsf\u00f6ring. Videor f\u00e5r stor uppm\u00e4rksamhet bland tittarna och skickas vidare som ett virus n\u00e4r de gillar dem. Detta kan g\u00f6ras via E-post<\/a>, Messenger eller via sociala n\u00e4tverk som t.ex. Facebook<\/a> \u00e4ga rum. Denna typ av distribution sparar reklamkostnader och leder till att videon sprids snabbt utan inblandning. Principen f\u00f6r videomarknadsf\u00f6ring fungerar: Detta syns redan i de miljontals videor som ses p\u00e5 YouTube. Det finns m\u00e5nga studier som visar att videor har en s\u00e4ljfr\u00e4mjande effekt. Den digitala produktionen av videor har gjort dem mycket billigare \u00e4n tidigare. Samtidigt kan man dra nytta av oslagbara f\u00f6rs\u00e4ljnings\u00f6kningar j\u00e4mf\u00f6rt med klassisk reklam. Videor f\u00f6rb\u00e4ttrar webbplatsernas ranking i Google. Google gillar att tillhandah\u00e5lla videor f\u00f6r s\u00f6kfr\u00e5gor, som dessutom visas p\u00e5 den f\u00f6rsta sidan med s\u00f6kresultat. Stora f\u00f6retag som Baur har ber\u00e4knat att kostnaden f\u00f6r reklamvideor \u00e4r 11 euro per 100 euro \u00f6kning av f\u00f6rs\u00e4ljningen, dvs. investeringen i videomarknadsf\u00f6ringstj\u00e4nster \u00f6kar nio g\u00e5nger. En av de grundl\u00e4ggande f\u00f6rdelarna med webbvideor \u00e4r att de kan anv\u00e4ndas i alla branscher. Privatpersoner, konsulter, onlinebutiker och utbildare som erbjuder komplexa tj\u00e4nster drar s\u00e4rskilt stor nytta av reklameeffekterna. En rekommenderad plattform f\u00f6r att ladda upp videor \u00e4r YouTube. \u00c5 ena sidan kan videor enkelt laddas upp och delas, och \u00e5 andra sidan tar man automatiskt ett steg mot sociala medier - antingen via Facebook eller direkt kommunikation via kommentarer. YouTube erbjuder bes\u00f6karr\u00e4knare och har m\u00e5nga plug-ins etc. med vilka videon kan b\u00e4ddas in. YouTube \u00e4r etablerat och anv\u00e4nds \u00f6ver hela v\u00e4rlden, vilket g\u00f6r plattformen till en perfekt partner. <\/p>\n Fakta om videomarknadsf\u00f6ring<\/p>\n Videomarknadsf\u00f6ring har blivit popul\u00e4r under de senaste \u00e5ren och kommer att spela en allt st\u00f6rre roll i framtidens reklam. \u00c4n s\u00e5 l\u00e4nge anv\u00e4nds videomarknadsf\u00f6ring av en ganska liten del av f\u00f6retagen. \u00c4nd\u00e5 ses miljarder videor p\u00e5 n\u00e4tet redan i dag. Videor \u00e4r det mest delade inneh\u00e5llet p\u00e5 Facebook. Videoplattformen YouTube \u00e4r den tredje mest bes\u00f6kta webbplatsen i v\u00e4rlden. Mer \u00e4n fyra miljarder timmar videoklipp ses varje m\u00e5nad. Kampanjvideor och annat videoinneh\u00e5ll kan \u00f6ka konverteringsgraden med upp till 20 procent. Klickfrekvensen f\u00f6r videor \u00e4r 40 procent h\u00f6gre \u00e4n f\u00f6r textinneh\u00e5ll. Konsumenter \u00e4r 65 procent mer ben\u00e4gna att betala f\u00f6r en tj\u00e4nst eller produkt efter att ha tittat p\u00e5 videor \u00e4n efter att ha sett textannonser. De som tittar p\u00e5 videor med produktdemonstrationer har 85 procent h\u00f6gre sannolikhet att g\u00f6ra ett k\u00f6p. Videoannonser framkallar en h\u00f6g grad av allvar, vilket \u00e4r anledningen till att 35 procent av onlinek\u00f6parna litar p\u00e5 s\u00e5dana annonser. Videor f\u00f6rmedlar en positiv f\u00f6retagsbild och f\u00f6rmedlar verkliga v\u00e4rderingar och m\u00e4nniskor, vilket inte kan \u00f6verf\u00f6ras i samma utstr\u00e4ckning med enbart textannonser. Efter att ha inf\u00f6rt videor \u00f6kar chansen att en Google-lista hamnar p\u00e5 f\u00f6rsta plats med upp till 5 000 procent. 28 procent av alla globala s\u00f6kfr\u00e5gor kommer fr\u00e5n YouTube-konton. Generellt sett tittar 60 procent hellre p\u00e5 videor \u00e4n l\u00e4ser texter. Detta g\u00e4ller s\u00e4rskilt f\u00f6r chefer, av vilka 65 procent anv\u00e4nder sig av Webbplats<\/a> det annonserade f\u00f6retaget efter att ha tittat p\u00e5 motsvarande video. Fr\u00e5n och med 2016 kommer mer \u00e4n tv\u00e5 tredjedelar av v\u00e4rldens datavolym att best\u00e5 av videoinneh\u00e5ll. Videor har ett extremt h\u00f6gt minnesv\u00e4rde. 80 procent av anv\u00e4ndarna kan fortfarande komma ih\u00e5g en videoannons efter 30 dagar. Videor kan bearbetas av hj\u00e4rnan upp till 60 000 g\u00e5nger snabbare \u00e4n textinformation, eftersom 90 procent av informationen tas upp via visuella stimuli. Videomarknadsf\u00f6ring har under de senaste \u00e5ren f\u00e5tt en viktig roll f\u00f6r alla som vill bygga upp en stark n\u00e4rvaro p\u00e5 internet. Videoinneh\u00e5ll har blivit en icke f\u00f6rsumbar faktor f\u00f6r s\u00f6kmotoroptimering. Dessutom leder videor till h\u00f6gre CTR och b\u00e4ttre ranking. De som inte vill missa v\u00e4gen in i framtiden f\u00f6r \"digital marknadsf\u00f6ring\" b\u00f6r inte missa hypen kring videoproduktioner. <\/p>\n Typiska anv\u00e4ndningsomr\u00e5den f\u00f6r videomarknadsf\u00f6ring<\/p>\n Videomarknadsf\u00f6ring anv\u00e4nds vanligtvis inom f\u00f6ljande omr\u00e5den:<\/p>\n - F\u00f6rb\u00e4ttring av s\u00f6kmotoroptimering Das Videomarketing hat sich zu einem wichtigen SEO- und Werbeinstrument entwickelt. Videomarketing ist eine spezielle Form des Online-Marketings, bei welchem mit Videos Verkaufs-, Marketing- und PR-Botschaften vermittelt werden. Videos k\u00f6nnen auf Plattformen wie YouTube hochgeladen und \u00fcber soziale Netzwerke und Internetpr\u00e4senzen abgerufen werden. Die M\u00f6glichkeiten und Chancen durch Videomarketing sind extrem vielseitig und werden in 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\n- F\u00f6rb\u00e4ttring av f\u00f6retagets image
\n- Positiv presentation\/pressrelationer
\n- Lansering av nya produkter, varum\u00e4rken och f\u00f6retag
\n- \u00d6kad produktf\u00f6rs\u00e4ljning
\n- St\u00e4rka kundlojaliteten
\n- Kampanj\u00e5tg\u00e4rder<\/p>","protected":false},"excerpt":{"rendered":"