{"id":4165,"date":"2020-10-30T22:59:10","date_gmt":"2020-10-30T21:59:10","guid":{"rendered":"https:\/\/webhosting.de\/?p=4165"},"modified":"2020-10-30T22:59:10","modified_gmt":"2020-10-30T21:59:10","slug":"emailmarketing-why-dispatching-through-an-mail-account-does-not-work","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/emailmarketing-warum-der-versand-ueber-einen-mailaccount-nicht-funktioniert\/","title":{"rendered":"E-postmarknadsf\u00f6ring: Varf\u00f6r det inte fungerar att skicka via ett e-postkonto"},"content":{"rendered":"<h2>Direkt till inkorgen med e-postmarknadsf\u00f6ring - eller inte?<\/h2>\n<p>Om en e-postmarknadsf\u00f6ringskampanj \u00e4r framg\u00e5ngsrik beror inte bara p\u00e5 dess inneh\u00e5ll och vad som erbjuds i den. Men om posten inte n\u00e5r fram till mottagaren \u00e4r det vackraste inneh\u00e5llet inte till n\u00e5gon nytta. En mottagare kan ju bara bli kund om han eller hon f\u00e5r erbjudandet fr\u00e5n b\u00f6rjan. Men det \u00e4r d\u00e4r skr\u00e4ppostskyddet kommer in: Endast en del av det skickade e-postmeddelandet hamnar verkligen i mottagarens brevl\u00e5da. <\/p>\n<h2>Hur fungerar testet? <\/h2>\n<p>N\u00e4r utskicket skickas iv\u00e4g av leverant\u00f6ren av utskickstj\u00e4nster eller e-postmarknadsf\u00f6raren kommer det inte direkt fram till mottagaren utan m\u00e5ste f\u00f6rst passera ett antal steg. F\u00f6rst n\u00e4r utskicket har klarat alla kontroller kommer det fram till mottagarens brevl\u00e5da. Men varje leverant\u00f6r, till exempel gmx, gmail eller <a href=\"https:\/\/webhosting.de\/sv\/web-de\/\">web.com<\/a> enligt sina egna kriterier, s\u00e5 att den exakta processen \u00e4r n\u00e5got annorlunda varje g\u00e5ng. I princip kontrolleras varje utskick p\u00e5 b\u00e5de server- och klientsidan. F\u00f6ljande kontrollmetoder anv\u00e4nds: <\/p>\n<h2>Autentisering av avs\u00e4ndaren och vitlista<\/h2>\n<p>I ett f\u00f6rsta steg autentiseras avs\u00e4ndaren med hj\u00e4lp av olika system, t.ex. Sender ID, Domain Keys Identified Mail (DKIM) eller Sender Policy Framework (SPF), med vilka avs\u00e4ndaren autentiseras. <a href=\"https:\/\/webhosting.de\/sv\/domain\/\">Dom\u00e4n<\/a> av studsadressen analyseras p\u00e5 samma s\u00e4tt som den (s\u00e4ndande) e-postservern. Efter identifiering kontrollerar systemet om avs\u00e4ndaren finns med p\u00e5 en betrodd vitlista och d\u00e4rf\u00f6r f\u00e5r en f\u00f6rm\u00e5nlig behandling. Offentliga vitlistor som Certified Senders Alliance (CSA), TrustedDialog och Return Path anv\u00e4nds ofta av e-postleverant\u00f6rer f\u00f6r detta \u00e4ndam\u00e5l. Om en avs\u00e4ndare vill bli inkluderad i en offentlig vitlista m\u00e5ste de uppge sin \u00e4kthet samt exempel p\u00e5 b\u00e4sta praxis. Det finns dock leverant\u00f6rer som inte arbetar med vitlistor, till exempel Yahoo, AOL eller Hotmail. Hos dessa leverant\u00f6rer kan mottagaren sj\u00e4lv klicka p\u00e5 spamknappen. Denna information n\u00e5r avs\u00e4ndaren direkt via feedback loop mail och s\u00e4kerst\u00e4ller att mottagaren inte f\u00e5r ytterligare o\u00f6nskad post. <\/p>\n<h2>Svartlista<\/h2>\n<p>Svarta listor, som kan anv\u00e4ndas b\u00e5de p\u00e5 server- och klientsidan, anv\u00e4nds f\u00f6r att filtrera o\u00f6nskade e-postmeddelanden. En s\u00e5dan svart lista inneh\u00e5ller adresser till servrar som har klassificerats som op\u00e5litliga. Om ett e-postmeddelande kommer fr\u00e5n en s\u00e5dan server sorteras det bort och avvisas. F\u00f6rutom offentliga svarta listor har n\u00e4stan alla e-postleverant\u00f6rer egna svarta listor. Om din egen dom\u00e4n eller IP-adress finns med p\u00e5 en s\u00e5dan svart lista b\u00f6r du agera snabbt. I de flesta fall kan en post tas bort med en motivering eller genom att betala en avgift. <\/p>\n<h2>Det goda ryktet<\/h2>\n<p>Om ett brev har levererats eller <a href=\"https:\/\/webhosting.de\/sv\/srs-mit-postfix-unter-centos\/\">Spam<\/a> identifieras beror p\u00e5 avs\u00e4ndarens rykte. Detta best\u00e4ms med hj\u00e4lp av ett \"Sender Score\", som fungerar som en indikator f\u00f6r kommunikationens kvalitet och utv\u00e4rderar bland annat sannolikheten f\u00f6r leverans. P\u00e5 en skala fr\u00e5n 0 till 100 bed\u00f6ms ryktet fr\u00e4mst utifr\u00e5n hur m\u00e5nga mottagare som redan har klassificerat utskicken som skr\u00e4ppost. Om en e-postadress inte kan n\u00e5s har detta ocks\u00e5 en negativ inverkan p\u00e5 ryktet. Om en avs\u00e4ndare skickar ett meddelande till en s\u00e5 kallad spam trap (det \u00e4r s\u00e4rskilda e-postadresser som fungerar som f\u00e4llor f\u00f6r skr\u00e4ppost), sjunker ocks\u00e5 avs\u00e4ndarpo\u00e4ngen. Om den \u00e4r ganska l\u00e5g kan det h\u00e4nda att posten inte delas ut. Ett Sender Score p\u00e5 mer \u00e4n 80 po\u00e4ng garanterar till exempel att utskicken levereras till minst 85 procent av adressaterna. Dessutom anv\u00e4nds greylisting och strypning f\u00f6r att fastst\u00e4lla rykte. Begr\u00e4nsning anv\u00e4nds f\u00f6r att begr\u00e4nsa antalet e-postmeddelanden som skickas av en enskild avs\u00e4ndare dagligen eller under en annan definierad tidsperiod. Om gr\u00e4nsen \u00f6verskrids \u00f6kar risken f\u00f6r att avs\u00e4ndaren klassificeras som en skr\u00e4ppostare. Inneh\u00e5llet i utskicket kan ocks\u00e5 spela en roll f\u00f6r leveransf\u00f6rm\u00e5gan. Om kontrollerna p\u00e5 serversidan \u00e4r positiva levereras posten och kan h\u00e4mtas av en klient.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit E-Mail-Marketing direkt ins Postfach &#8211; oder nicht? Ob eine E-Mail-Marketing-Kampagne erfolgreich ist, h\u00e4ngt nicht nur von ihrem Inhalt ab und dem, was in ihr angeboten wird. Kann die Mail den Empf\u00e4nger allerdings nicht erreichen, nutzt der sch\u00f6nste Inhalt nichts. Schlie\u00dflich kann ein Empf\u00e4nger nur dann zum Kunden werden, wenn er das Angebot \u00fcberhaupt erh\u00e4lt. 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